Google For Dummies
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| Author | : Brad Hill |
| Publisher | : For Dummies |
| Total Pages | : 366 |
| Release | : 2003-09-26 |
| Genre | : Computers |
| ISBN | : 9780764544200 |
* Google is the world's most popular search engine, with more than 150 million queries per day and more than fourteen million users per week * Author Brad Hill, frequently consulted in media coverage of the Internet, will take readers "under the hood" * Illuminates dozens of packaged Google tools that significantly extend Web searching * Enables more technical readers to install and use the Google API to develop Web querying capabilities for their own programs * Includes extensive coverage of Blogger, the popular Web log service recently acquired by Google
| Author | : Howie Jacobson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 438 |
| Release | : 2009-07-31 |
| Genre | : Computers |
| ISBN | : 047054001X |
A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer Includes a Google AdWords gift card worth $25 (details inside book) With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
| Author | : Peter Kent |
| Publisher | : John Wiley & Sons |
| Total Pages | : 462 |
| Release | : 2012-07-03 |
| Genre | : Computers |
| ISBN | : 111839612X |
Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results Explains how to use link popularity in order to boost rankings Zeroes in on advertising your site by using pay-per-click options Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.
| Author | : David A. Crowder |
| Publisher | : John Wiley & Sons |
| Total Pages | : 381 |
| Release | : 2010-05-25 |
| Genre | : Computers |
| ISBN | : 0470646772 |
The bestselling guide to building a knockout Web site, newly updated An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You'll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools. A quality Web presence is essential in today's marketplace, and many individuals charged with creating one are unaware of the challenges This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans Shows how to spruce up your site with topnotch graphics, video, and great content Guides you through getting your site online, promoting it, and even making money from it Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.
| Author | : Mark Harlan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 266 |
| Release | : 2011-04-27 |
| Genre | : Games & Activities |
| ISBN | : 1118070003 |
Take poker online the fun and easy way! Five years ago, 50 million people were playing poker recreationally or professionally. Now that number is more than 100 million, including a huge influx of young people. Online betting is up nearly four-fold over the past year, with total wagers running over $30 billion. Winning at Internet Poker For Dummies provides the lowdown on the hottest game around, highlighting the best sites and virtual games and showing how to make secure online bets. The book covers setting up an account, securing funds, navigating a basic online poker game, using Internet abbreviations and lingo, observing online poker etiquette, playing popular online poker games such as Texas Hold 'Em and Omaha, devising a winning strategy, and participating in tournaments.
| Author | : Brad Hill |
| Publisher | : John Wiley & Sons |
| Total Pages | : 387 |
| Release | : 2004-06-03 |
| Genre | : Business & Economics |
| ISBN | : 0764577387 |
The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
| Author | : Harold Davis |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 366 |
| Release | : 2006-01-19 |
| Genre | : Computers |
| ISBN | : 1491909838 |
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results. This book has specific and detailed sections on: Turning your web site into a profit center with AdSense Making sense of AdSense metrics Driving traffic to your site Optimizing sites for search engine placement Working with AdWords campaigns, auctions, and reports Managing campaigns dynamically using the AdWords APIs Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
| Author | : Rosemary Hattersley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 240 |
| Release | : 2014-06-03 |
| Genre | : Computers |
| ISBN | : 111890219X |
The essential beginner's guide to the UK's most popular new tablet Hudl For Dummies is the indispensible guide to Tesco's highly successful Android tablet. With hands-on instruction tailored to the entry-level user, this book provides expert guidance in clear, concise language to help you get the most out of this great new device. Seasoned technology author Rosie Hattersley walks you through each step, from opening the box to setting up e-mail, accessing Blinkbox, shopping online and more. Even if you're a newcomer to tablet technology, this book will have you up and running in a flash! By utilizing groundbreaking technology, it's no wonder analysts expect the Hudl to become the UK's leading tablet. While the device itself is intuitive, the Hudl's infinite possibilities can be a bit of a mystery to new users. Hudl For Dummies is the definitive guide to the device, helping you access the full capabilities of your new tablet. Gain a complete understanding of how to get up and running with the Tesco Hudl Download and launch apps with your new tablet to make it a workhorse or an entertainment system Discover how to access the Internet, e-mail, films, music and books Shop online with your new device and find out how to buy Hudl accessories An entire chapter on troubleshooting allows you to bypass the repair shop for minor issues, and gives you the confidence to adjust settings and preferences without the worry of messing something up. Whether you're transitioning to the Hudl from another tablet, or are new to tablets entirely, Hudl For Dummies will take you from a new user to full-fledged Hudl devotee.
| Author | : Woody Leonhard |
| Publisher | : John Wiley & Sons |
| Total Pages | : 984 |
| Release | : 2015-08-26 |
| Genre | : Computers |
| ISBN | : 1119038731 |
The most comprehensive guide to Windows 10! If you're a first-time Windows 10 user looking for an authoritative, accessible guide to the basics of this new operating system, look no further than Windows 10 All-in-One For Dummies. Written by trusted Windows expert Woody Leonhard, this all-encompassing guide cuts through confusing jargon and covers just what you need to know: navigating the start menu, personalizing Windows, working with the desktop, maximizing Windows apps, and enhancing Windows 10. Plus, you'll find helpful instructions on connecting online with Apps, controlling your system, securing Windows, and so much more. Whether you're upgrading to the new Windows 10 operating system with the hopes of keeping in touch with loved ones via webcam or instant messenger, viewing videos, or looking to make your work or personal life more organized and streamlined, all the guidance you need to make the most of Windows 10 is at your fingertips. Covers all of the new features and updates in Windows 10 Takes the guesswork out of upgrading to this new Windows operating system Shows you how to work with apps like a pro Includes tips on protecting your data, your computer, and your identity Whether you're a businessperson looking to use Windows 10 to streamline your work or a home user just upgrading to the new operating system, Windows 10 All-in-One For Dummies makes it easy.
| Author | : Rajiv Ramnath |
| Publisher | : John Wiley & Sons |
| Total Pages | : 515 |
| Release | : 2011-09-23 |
| Genre | : Computers |
| ISBN | : 1118146360 |
Get quickly up to speed with the latest Android SDK Aimed at object oriented programmers, this straightforward-but-fun book serves as the most efficient way to understand Android, update an existing Android application, port a mobile application from another environment, or simply learn the ins and outs of the latest Android SDK. Packed with all the code and modules featured throughout, this guide also includes tutorials, tests, and project ideas. The authors forego the unnecessary repetition of material you already know and instead cut straight to the essentials such as interacting with hardware, getting familiar with the operating system, and networking. You'll walk through the process of designing, building, running, and debugging the application while you also learn Android best practices. Demonstrates a wide variety of Android features, including user interface design, application management, data and content management, and incorporating external services Organizes the many packages of the Android SDK by functionality and details which standards and features are appropriate for each level of the Android SDK Explains the new features of the latest Android SDK with examples and snippets that demonstrate how to effectively incorporate the features into new or existing applications Features all programming examples, including the sample application, on the companion web site Android 3 SDK Programming For Dummies is written in clear, plain English to help you quickly understand and program the latest Android SDK.
