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| Author | : Charles Doyle |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 450 |
| Release | : 2011-03-24 |
| Genre | : Business & Economics |
| ISBN | : 0199590230 |
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
| Author | : Peter D. Bennett |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 344 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
| Author | : Brenda Clark |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 2013-05-22 |
| Genre | : Business & Economics |
| ISBN | : 9781619603431 |
In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.
| Author | : Diane Martin |
| Publisher | : |
| Total Pages | : 247 |
| Release | : 2013-11-01 |
| Genre | : Business & Economics |
| ISBN | : 9781292040899 |
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
| Author | : Mark N. Clemente |
| Publisher | : clementebooks |
| Total Pages | : 502 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 0971943400 |
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
| Author | : Jonathan Law |
| Publisher | : OUP Oxford |
| Total Pages | : 999 |
| Release | : 2009-01-01 |
| Genre | : Business & Economics |
| ISBN | : 0191036722 |
This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
| Author | : Gerald Michaluk |
| Publisher | : John Wiley & Sons |
| Total Pages | : 312 |
| Release | : 2008-07-31 |
| Genre | : Business & Economics |
| ISBN | : 0470986654 |
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
| Author | : Kristina Halvorson |
| Publisher | : New Riders |
| Total Pages | : 256 |
| Release | : 2012-02-28 |
| Genre | : Computers |
| ISBN | : 0132883244 |
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
| Author | : Tim Ash |
| Publisher | : John Wiley & Sons |
| Total Pages | : 480 |
| Release | : 2012-03-29 |
| Genre | : Computers |
| ISBN | : 1118234537 |
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
| Author | : John Jantsch |
| Publisher | : Seo for Growth |
| Total Pages | : 238 |
| Release | : 2016-09-11 |
| Genre | : Search engines |
| ISBN | : 9780692769447 |
"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.
