Global Brand Integrity Management
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Author | : Richard S. Post |
Publisher | : McGraw Hill Professional |
Total Pages | : 332 |
Release | : 2007-11-02 |
Genre | : Business & Economics |
ISBN | : 0071595341 |
Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
Author | : Nathalie Laidler-Kylander |
Publisher | : John Wiley & Sons |
Total Pages | : 229 |
Release | : 2013-11-08 |
Genre | : Business & Economics |
ISBN | : 1118573404 |
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Author | : Agata Stachowicz-Stanusch |
Publisher | : Business Expert Press |
Total Pages | : 296 |
Release | : 2012-11-18 |
Genre | : Business & Economics |
ISBN | : 1606494953 |
The quest for integrity in business is not only a reaction against malfeasance in business and associated calls for reform but also a search that stems from changes and new demands in the global business environment. Among the sources of these new demands are the expectations of stakeholders that corporations and their leaders will take more active roles as citizens within society and in the fight against some of the most pressing problems in the world, such as poverty, environmental degradation, defending human rights, corruption, and pandemic diseases. This book presents and critically discusses key case studies from all over the world, offering essential insights, practical advice, and guidance for any business leader wishing to lead an organization with reliable and proven integrity. The authors provide valuable research results as well as real teaching tools for faculty and students.
Author | : Jan-Benedict Steenkamp |
Publisher | : Springer |
Total Pages | : 331 |
Release | : 2017-01-03 |
Genre | : Business & Economics |
ISBN | : 1349949949 |
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Author | : Laurence Minsky |
Publisher | : Kogan Page Publishers |
Total Pages | : 329 |
Release | : 2019-11-03 |
Genre | : Business & Economics |
ISBN | : 074948361X |
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Author | : |
Publisher | : Syntony Publishing |
Total Pages | : 292 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : 9780961317201 |
Presents the author's theory of communication (called Syntonics model) based on neurolinguistic programming (NLP). Mastery of these management tactics will increase your ability to communicate and maximize your verbal and nonverbal impact.
Author | : Marc Orlitzky |
Publisher | : Taylor & Francis |
Total Pages | : 212 |
Release | : 2017-07-06 |
Genre | : Business & Economics |
ISBN | : 1317612264 |
This book highlights the interconnectedness of integrity with philosophical history, leadership, managerial decision-making, and organizational effectiveness in a wide variety of contexts (e.g., time theft in organizations and family business). Well-known researchers in business ethics from all around the world reframe the literature on integrity in business and management and develop updated and more comprehensive models of integrity. Integrity in Business and Management connects integrity to both ancient thought and the modern philosophy of pragmatism, but also explains how contemporary societal trends may shape the way we think about integrity. The final chapter warns against oversocialized conceptualizations of integrity and argues for a clear differentiation between personal integrity and moral integrity. Aimed at researchers and academics in the fields of business ethics and organizational leadership, Integrity in Business and Management explicates and critiques prior models of managerial integrity in a wide variety of disciplines, covering economics, moral philosophy, business ethics, organizational behavior, sociology, history, and psychology and offers a helpful set of readings in advanced undergraduate and postgraduate courses of business ethics, corporate governance, corporate social responsibility, and leadership to stimulate discussions about personal integrity, moral integrity, and organizational leadership.
Author | : Louise Porter |
Publisher | : CRC Press |
Total Pages | : 299 |
Release | : 2012-04-06 |
Genre | : Law |
ISBN | : 1439895988 |
In the past two decades, Australia has been the site of major police misconduct scandals and inquiries, leading to reform initiatives at the cutting edge of police integrity management practices. Presenting interviews with key informants and an analysis of key documents, Police Integrity Management in Australia: Global Lessons for Combating Police Misconduct offers a comprehensive study, conducted from 2008 to 2010, of strategies and systems in Australia. Providing a rare overview and critique of a full suite of policies, institutions, and programs adopted to combat misconduct in policing, this volume: Outlines the global problem of police misconduct and its effects Summarizes current knowledge about best practices in the field, the reality of corruption in Australia, and the reform agenda that has driven major change and experimentation Presents current integrity strategies in place in Australia, covering the rationales, evidence of effectiveness, and difficulties Explores undercover stings, drug and alcohol testing, mediation of complaints, ethics training, and regulating the police use of force Organized logically for ease of navigation, each chapter contains an "Emerging Issues" section, highlighting some of the more promising and/or innovative integrity strategies as well as looming concerns and ethical issues. The book concludes with an overall evaluation of the data presented in the body of the book, assessing the strengths and weaknesses of the Australian system and the implications for adoption of these strategies in other police departments around the world.
Author | : Robert Chesnut |
Publisher | : St. Martin's Press |
Total Pages | : 227 |
Release | : 2020-07-28 |
Genre | : Business & Economics |
ISBN | : 1250270812 |
Silicon Valley expert Robert Chesnut shows that companies that do not think seriously about a crucial element of corporate culture—integrity—are destined to fail. “Show of hands—who in this group has integrity?” It’s with this direct and often uncomfortable question that Robert Chesnut, General Counsel of Airbnb, begins every presentation to new employees. Defining integrity is difficult. Once understood as “telling the truth and keeping your word,” it was about following not just the letter but the spirit of the law. But in a moment when workplaces are becoming more diverse, global, and connected, silence about integrity creates ambiguities about right and wrong that make everyone uncertain, opening the door for the minority of people to rationalize selfish behavior. Trust in most traditional institutions is down—government, religious organizations, and higher education—and there’s a dark cloud hovering over technology. But this is precisely where companies come in; as peoples’ faith in establishments deteriorates, they’re turning to their employer for stability. In Intentional Integrity, Chesnut offers a six-step process for leaders to foster and manage a culture of integrity at work. He explains the rationale and legal context for the ethics and practices, and presents scenarios to illuminate the nuances of thinking deeply and objectively about workplace culture. We will always need governments to manage defense, infrastructure, and basic societal functions. But, Chesnut argues, the private sector has the responsibility to use sensitivity and flexibility to make broader progress—if they act with integrity. "Rob is an insider who's combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” —Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling
Author | : Nicholas Ind |
Publisher | : Kogan Page Publishers |
Total Pages | : 262 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9780749443993 |
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.