Give Your Marketing A Digital Edge
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| Author | : Gabriela Taylor |
| Publisher | : Global & Digital |
| Total Pages | : 827 |
| Release | : 2013-10-06 |
| Genre | : Business & Economics |
| ISBN | : 190992430X |
She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here's what the Give Your Marketing a Digital Edge includes: Budget Marketing - How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? Targeting Your Market - Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there's a lot more to know if you want to maximize business success and avoid blunders. Plan, Create, Optimize, Distribute - Your Strategic Roadmap to Content Marketing Success: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Google Best Practices - How to Build and Market Your Business with Google: YouTube, Google+, Google+ Local, Google News, Google SEO, AdWords, AdSense, etc. - this book tells you how you can make money using everything Google has to offer. Socialize to Monetize - How To Run Effective Social Media Campaigns across the Top 25 Social Networking Sites: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Pinterest Marketing - The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. Tumblr for Business - The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, create social buzz, and take your business to the next level. Advertising in a Digital Age - Best Practices for AdWords and Social Media Advertising: learn how to use online advertising to reach more people, interact with your community, collect feedback and monitor results in real-time, adjust your advertising quickly, and target and retarget your messages for relevancy all on a tiny budget. Mobilize to Monetize - The Fast Track to Effective Mobile Marketing: when you use mobile technology to promote a brand and its products and services anytime, from anywhere, you can target your messages based on information you already have and engage your customers directly. Globalize to Monetize - Taking Your Online Business to New Markets: marketing globally requires cultural understanding and overcoming barriers of language and culture are crucial to successfully market globally.
| Author | : Gabriela Taylor |
| Publisher | : Global & Digital |
| Total Pages | : 172 |
| Release | : 2013-09-23 |
| Genre | : Business & Economics |
| ISBN | : 1909924032 |
Best Practices & Tips for Paid Search and Social Media Advertising If your customers are spending more and more time online, why aren’t you advertising there? Do you think it’s too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. Discover just how inexpensive it can be to advertise digitally. Use Online Advertising to: Reach more people while spending less Interact with your community Collect feedback and monitor results in real-time Make real-time adjustments Target and re-target your messages for relevancy Online Advertising has revolutionized how marketers target and capture audiences; don’t be left behind.Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible.
| Author | : Gabriela Taylor |
| Publisher | : Global & Digital |
| Total Pages | : 124 |
| Release | : 2013-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1909924199 |
Learn How to Start and Market an Online Business with Little or Zero Marketing Budget The Internet literally offers thousands of free solutions that will support your marketing and advertising campaign. Why pay for online tools when there are fantastic free ones available that will greatly benefit your business and that cost you absolutely nothing? Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget will take you through some of the best tools available to build and market your business online--as opposed to those that appear free, but that have hidden costs if you want to use them for effective commercial purposes. It also provides the top tips you need to digitally succeed and gives you a host of useful links to online resources. "In the information age even small businesses need a web presence. If that entire statement is gibberish to you, you need this book," says reviewer S. Coyne."Packed with information ranging from why your small business needs a website, all the way to what social network you should spend you time on, this book is a great primer." Reviewer Liam Ringmol states, "This book is a complete guide for putting your business on the internet, from buying a domain name and putting up a site, to marketing the site with all the variety of ways available on the web today. If you are a complete newby when it comes to this, an ebook like this gives you an overview of the way it is being done today. The author does a good job of taking you step by step through the process. I like how she explained each step, and listed the items you needed to take care of. This is a good place to start."
| Author | : Gabriela Taylor |
| Publisher | : Global & Digital |
| Total Pages | : 145 |
| Release | : 2013-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1909924121 |
The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns In Tumblr for Business, Gabriela Taylor, an expert in online marketing and social media, shows you not only how Tumblr can be used to showcase your brand to a worldwide audience, but also how to create social buzz and take your business to the next level. Amazon reviewer Andrew David states, "Gabriela Taylor really knows how to keep things simple but detailed, which I liked because I did not know what I was doing at the start." If your customer demographics skew young, your business and Tumblr could be a perfect match, since half of Tumblr's users are under 25. There are 100+ million Tumblr blogs and only 67+ million sites running on WordPress. The popular website, valued at $1 billion plus, allows the use of multimedia and can brag of 13 billion global page views in just one recent month and 75 million posts daily. "This book is really a soup to nuts guide on how to register for and set up a Tumblr blog to advanced Tumblr marketing strategies for your product or service,"says Amazon reviewer Jennie Zahn. "Gabriela Taylor also provides other ways to use Tumblr to make money. Is it the ultimate guide? I'd have to say Yes. It's the best guide I've read for Tumblr. There's a thoughtful comparison of Tumblr and other social media sites like Facebook & Twitter." Zahn also liked the "step-by-step instructions to set up and enhance a Tumblr site. There's also great information on how to integrate other tools and features with Tumblr. . . .I thought the best part covered advanced strategies and monetization. Taylor writes clearly and is obviously an expert Tumblr user. I also think the book is underpriced for what you get. I'd highly recommend it for anyone considering using Tumblr at any level."
| Author | : Sandhu, Kamaljeet |
| Publisher | : IGI Global |
| Total Pages | : 387 |
| Release | : 2021-06-18 |
| Genre | : Business & Economics |
| ISBN | : 1799885895 |
As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.
| Author | : Jim Highsmith |
| Publisher | : Addison-Wesley Professional |
| Total Pages | : 274 |
| Release | : 2019-08-02 |
| Genre | : Business & Economics |
| ISBN | : 0135263581 |
EDGE: The Agile Operating Model That Will Help You Successfully Execute Your Digital Transformation “[The authors’] passion for technology allows them to recognize that for most enterprises in the 21st century, technology is THE business. This is what really separates the EDGE approach. It is a comprehensive operating model with technology at its core.” —From the Foreword by Heidi Musser, Executive Vice President and Principal Consultant, Leading Agile; retired, Vice President and CIO, USAA Maximum innovation happens at the edge of chaos: the messy, risky, and uncertain threshold between randomness and structure. Operating there is uncomfortable but it’s where organizations “invent the future.” EDGE is a set of fast, iterative, adaptive, lightweight, and value-driven tools to achieve digital transformation, and EDGE: Value-Driven Digital Transformation is your guide to using this operating model for innovation. Jim Highsmith is one of the world’s leading agile pioneers and a coauthor of the Agile Manifesto. He, Linda Luu, and David Robinson know from their vast in-the-trenches experience that sustainable digital transformation requires far more than adopting isolated agile practices or conventional portfolio management. This hard, indispensable work involves changing culture and mindset, and going beyond transforming the IT department. EDGE embraces an adaptive mindset in the face of market uncertainty, a visible, value-centered portfolio approach that encourages continual value linkages from vision to detailed initiatives, incremental funding that shifts as strategies evolve, collaborative decision-making, and better risk mitigation. This guide shows leaders how to use the breakthrough EDGE approach to go beyond incremental improvement in a world of exponential opportunities. Build an organization that adapts fast enough to thrive Clear away unnecessary governance processes, obsolete “command and control” leadership approaches, and slow budgeting/planning cycles Improve collaboration when major, fast-paced responses are necessary Continually optimize investment allocation and monitoring based on your vision and goals Register your product for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
| Author | : Kumar, Anil |
| Publisher | : IGI Global |
| Total Pages | : 390 |
| Release | : 2015-10-27 |
| Genre | : Business & Economics |
| ISBN | : 1466688092 |
Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher
| Author | : Gabriela Taylor |
| Publisher | : Global & Digital |
| Total Pages | : 279 |
| Release | : 2013-09-23 |
| Genre | : Computers |
| ISBN | : 1909924008 |
How can your business make the most of the vast array of tools that Google has to offer? There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwide are googling more than a billion times a day to find information, but Google is not just the world's number one search engine. It offers a raft of services from the familiar YouTube to others you may not know about. Let Gabriela Taylor, an online marketing pro certified in AdWords and Analytics, save you time and money by explaining everything Google has to offer and how to take advantage of it. You'll learn how to: Set up for Success with Google's Productivity Tools: Gmail, Calendar, Docs, Drive & Chrome Gather Internet Intelligence: Keyword Planner, Google Suggest, Related Searches, AdPlanner, Finance & Google Trends Establish an Online Presence: Blogger, Sites, Wallet & Shopping Understand the Power of SEO and the Keys to Findability Expand Your Online Presence and Interact with Your Community: Google+, YouTube & News Grow Your Business with Paid Advertising: AdWords Monetize Your Content: AdSense Feature On Daily Deals: Google Offers Monitor Brand, Industry and Competitors: Google Alerts Track, Measure and Improve: Analytics & Webmaster Tools "The amount of information about utilizing Google that this book contains is amazing," says one reviewer. "This is the be-all-end-all guide for business owners, both small and large, in terms of how to use Google to your advantage and build up your site. It contains everything from how to set up pay-per-click ads, how to get featured as a Daily Deal, and how to expand your business through targeted ads and interaction with your online community. Any business, from a brand new upstart to a major brand name, could benefit from the information in this book and you'd be crazy not to make the investment in buying it. Extremely valuable and highly recommended."
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1838 |
| Release | : 2017-01-06 |
| Genre | : Business & Economics |
| ISBN | : 1522517944 |
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
| Author | : Jeanne W. Ross |
| Publisher | : MIT Press |
| Total Pages | : 205 |
| Release | : 2021-09-21 |
| Genre | : Business & Economics |
| ISBN | : 0262542765 |
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
