Future Proof Your Brand
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| Author | : Marc Cloosterman |
| Publisher | : Rebrand Publishing |
| Total Pages | : 176 |
| Release | : 2017-06-16 |
| Genre | : Branding (Marketing) |
| ISBN | : 9780999082300 |
Brands are an organisation's most important intangible assets, and their management is absolutely critical.Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and we are pleased to have been part of the effort to build awareness about the value of brands.Our goal for Future-Proof Your Brand is to help you deliver and managebrand change. From our twenty-five-plus years of experience, we havefound that smart integration of data-driven insights, mission-criticallogistics, and predictive analytics for future change make that deliverypossible and successful.We developed a proprietary process that has achieved resultsfor 1200-plus organisations around the globe. Some of those includeSkyTeam, Deutsche Telekom, Merck, Airbus Group, and ING Group. Ourstraightforward process facilitates decisions that impact your employees,customers, and prospects.The top concerns of your board and C-suite are usually questions aboutcosts, timing, and ROI. We address these concerns to help you moveforward with confidence. This book is a collection of our methods forsolving brand implementation and management challenges. It covers theessentials and more. We tried to make the concepts, tools, and recommended steps specific and digestible. We have provided case examples, articles, tools, and our experienced work processes, as well as answers to questions we frequently receive.
| Author | : Minter Dial |
| Publisher | : Pearson UK |
| Total Pages | : 228 |
| Release | : 2017-09-08 |
| Genre | : Business & Economics |
| ISBN | : 1292186941 |
Futureproof paints a complete picture of the major disruptive forces currently facing us - defining them, mapping them out and putting them into context. Covering not just the new technologies, but how they are used and related, this book provides a global view of how to navigate the disruptive forces and use them to your advantage. Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business. For each of the Forces, you'll discover: What is it and why is it disruptive? What do you need to know now? What do you need to do next? The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
| Author | : Tom Cheesewright |
| Publisher | : Penguin UK |
| Total Pages | : 98 |
| Release | : 2020-04-09 |
| Genre | : Business & Economics |
| ISBN | : 0241446457 |
It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start. In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you: - Scan the near horizon for incoming shocks - Look to the far future to define long-term strategy - Accelerate decision-making in your business - Delegate power to the front line, speeding your response - Streamline your organisation so it's agile and can adapt to change In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.
| Author | : Courtney McKenzie Newell |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-03-16 |
| Genre | : |
| ISBN | : 9781734659825 |
Bring Your Brand into the Future by Reaching a Whole New Base of Customers!In this day and age, every business is heavily reliant on its brand for success. In this book, the author gives a detailed blueprint of how to tailor your business and brand so that it appeals to the new demographics.
| Author | : Linda Sharkey |
| Publisher | : John Wiley & Sons |
| Total Pages | : 242 |
| Release | : 2017-03-20 |
| Genre | : Business & Economics |
| ISBN | : 111928757X |
Face the future on the crest of the wave while the rest are pulled under The Future-Proof Workplace is a survival guide for the new realities of business. The future is no longer some far-off destination; it is here, right now, and already changing the way we work. Historically, the sea-changes have advanced humanity and inspired us to reach even further; from the Dark Ages to the Age of Enlightenment, from agrarian to industrial societies—and today is no different. But only those who are ready for the changes will come out thriving. This book highlights the changes already taking place around us: the transition from skills to knowledge, the neuroscience approach to leadership and motivation, galloping technical advances, and more. Whether you're a CEO, a leader or manager, or just trying to survive the chaos, this invaluable guide is your wake-up call—the future is now. The new forces emerging must be understood now if your organization is to succeed. This book details the transformation every business must make to turn upheaval into opportunity. Discover how emerging technologies and neuroscience research are already impacting the way we work Learn how yesterday's biases are being replaced by modern values, culture, and relationships Consider the "heart" of your organization, and whether it can stand up to the purpose-driven paradigm of the future Find new achievement in the new organizational structure, and examine models that are already emerging Everyone knows that changes are needed—and fast. The question is: which changes, and how? The Future-Proof Workplace maps the transformation, and gives you an itinerary for each step of the way.
| Author | : J. Morwick |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 0 |
| Release | : 2013-12-16 |
| Genre | : Business & Economics |
| ISBN | : 9781137337467 |
Workshift is a blueprint for organizations transitioning into the virtual workplace, where employees are always connected, and work is no longer a destination. This book provides practical lessons on why (and how) some companies are further ahead, and actionable steps to realize the potential of the virtual workplace.
| Author | : Engelina Jaspers |
| Publisher | : Flex Pro Media |
| Total Pages | : 180 |
| Release | : 2018-08-14 |
| Genre | : Business & Economics |
| ISBN | : 9781732015401 |
Marketing Flexology is a practical and proven step-by-step guide for creating a resilient and dynamic marketing capability that can withstand fluctuations, change, and daily crisis. Engelina Jaspers shares a proprietary framework, business examples, practical tips, and 30-years of experience on the front lines of numerous Fortune global companies.
| Author | : Steve Groff |
| Publisher | : Advantage Media Group |
| Total Pages | : 200 |
| Release | : 2020-09-22 |
| Genre | : Business & Economics |
| ISBN | : 9781642251869 |
A SURVIVAL GUIDE FOR FARMERS! WHAT'S GOOD FOR THE EARTH IS GOOD FOR BUSINESS Steve Groff's message to his fellow farmers is profound and prophetic: they are in danger of becoming obsolete. Major market changes are forcing them to make difficult decisions. Farmers who adjust have an opportunity to thrive. Those who do not are likely to fade away. Consumers increasingly demand that the food they eat and the clothes they wear come from producers who observe responsible farming practices such as cover crops and reduced tillage. The major corporate players are positioning themselves for a profitable future. Farmers must do likewise to ensure they will have a continuing market for their goods. To future-proof their farms, they must heal the live-giving soil that sustains their livelihood. Steve Groff knows that what is good for the earth is good for business. He has taken his message across the nation and to the corners of the world, promoting a new mindset that could save the family farm from extinction. This book is his wake-up call.
| Author | : Jonathan Brill |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 272 |
| Release | : 2021-08-17 |
| Genre | : Business & Economics |
| ISBN | : 1264257163 |
“An actionable framework for driving change.”—Adam Grant Will the next rogue wave sink your ship—or will you choose to profit from it? At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends—the undercurrents of radical, systemic change—are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win. In Rogue Waves, Jonathan Brill—a renowned expert on resilient growth and decision making under uncertainty—shows you how to prepare your business to survive and thrive through the most radical upheavals. Drawing on years of experience as a Fortune 500 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to: Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business Turn sudden threats into outsized opportunities Create a culture of entrepreneurship and experimentation Build and scale leadership skills and processes to supercharge your company’s agility and adaptability This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.Resilience is your new strategy for growth.
| Author | : Shane Gibson |
| Publisher | : |
| Total Pages | : 194 |
| Release | : 2021 |
| Genre | : Business & Economics |
| ISBN | : 9780973651492 |
We are in a time of unprecedented and accelerated change. While industry leaders have proactively chosen to become digital-first enterprises, many are struggling with how to navigate the virtual economy. Can they lead their organizations through rapid changes and trends such as the rise of remote workers and remote customers? The great news is that the technologies needed to future-proof your business already exist. They are reliable, tested, user-friendly, and affordable even for SMEs. The real challenge is the cultural change required to truly adapt to a digital-first mindset and a digital-first strategy. International leadership and talent management expert Dr. Denis Cauvier has teamed up with sales thought leader Shane Gibson to provide leaders with a well-rounded, proven, and practical approach to building a digital-first enterprise and business growth strategy. This book covers...-How to capitalize on the global virtual economy.-The Digital-First METRICS Model tool to measure and improve your digital performance.-How to attract, select, onboard, develop, lead, and engage remote and virtual teams.-The 13 big virtual sales trends and how to profit from them.-The Virtual Sales Professional Competency Map for selecting and developing high-performance sales professionals.-How to build a strong brand in a noisy virtual economy.-How to unlock the power of ecommerce platforms and marketplaces.-How to select the right HR, Sales, Remote Working and Cybersecurity technology tools.
