European Business and Marketing

European Business and Marketing
Author: Phil Harris
Publisher: SAGE
Total Pages: 340
Release: 2004-05-25
Genre: Business & Economics
ISBN: 9780761966050

The second edition has been fully revised and includes new chapters on marketing strategy in Europe and business culture. 1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The continued growth of joint ventures, strategic alliances and acquisitions in European business. 6. The distinct features of European business culture, both locally and across borders. 7. How business is internally evolving within the European Union.

Frozen Food Technology

Frozen Food Technology
Author: C.P. Mallett
Publisher: Springer Science & Business Media
Total Pages: 370
Release: 1993
Genre: Technology & Engineering
ISBN: 9780751400724

This book on frozen food, as its title suggests, is written for the food technologist and food scientist in the frozen food industry, which includes both food and equipmentmanufacturers. The information will also be useful for otherdisciplines within the food industry as awhole, and for studentsoffood technology. The book, the aimofwhich is to provide an up-to-date reviewofthe technologyofthe frozen food industry, has been divided into two parts, dealing with generic industry issues and specific product areas, respectively. The first section opens with a chapter on the physics and chemistryoffreezing, including a review ofglassy states. The practical realisationoffreezing is covered in the next chapter, which also covers frozen distribution and storage. Chapter 3 deals with packaging and packaging machinery, a sector where there has recently of product safety is been considerable technological progress. The key area discussed in detail in chapter 4, and includes microbiology and hygienic factory design, as well as consumer reheating, particularly microwave reheating. Health and dietary considerations have become much more important to consumers, and chapter 5 reviews the current nutritional status of frozen foods and their role in a modem diet. The driving force for scientific and technological change in frozen foods is the massive market for its products and the consequent competitive pressures, and the first part ofthe book concludes with a chapter on development ofnew frozen products, and how to apply the technical knowledge, both generic and product specific, to innovate in a consumer-driven market.

Americanization of the European Economy

Americanization of the European Economy
Author: Harm G. Schröter
Publisher: Springer Science & Business Media
Total Pages: 268
Release: 2005-12-05
Genre: Business & Economics
ISBN: 1402029349

One of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but largely in isolation. Americanization of the European Economy provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development.

Handbook of Frozen Food Processing and Packaging

Handbook of Frozen Food Processing and Packaging
Author: Da-Wen Sun
Publisher: CRC Press
Total Pages: 758
Release: 2005-11-14
Genre: Technology & Engineering
ISBN: 1420027409

Frozen foods make up one of the biggest sectors in the food industry. Their popularity with consumers is due primarily to the variety they offer and their ability to retain a high standard of quality. Thorough and authoritative, the Handbook of Frozen Food Processing and Packaging provides the latest information on the art and science of cor

AgExporter

AgExporter
Author:
Publisher:
Total Pages: 24
Release: 1995
Genre: Agriculture
ISBN:

The Food Industries of Europe in the Nineteenth and Twentieth Centuries

The Food Industries of Europe in the Nineteenth and Twentieth Centuries
Author: Alain Drouard
Publisher: Routledge
Total Pages: 285
Release: 2016-03-16
Genre: Social Science
ISBN: 1317031547

The industrialization of food preservation and processing has been a dramatic development across Europe during modern times. This book sets out its story from the beginning of the nineteenth century when preservation of food from one harvest to another was essential to prevent hunger and even famine. Population growth and urbanization depended upon a break out from the ’biological ancien regime’ in which hunger was an ever-present threat. The application of mass production techniques by the food industries was essential to the modernization of Europe. From the mid-nineteenth century the development of food industries followed a marked regional pattern. After an initial growth in north-west Europe, the spread towards south-east Europe was slowed by social, cultural and political constraints. This was notable in the post-Second World War era. The picture of change in this volume is presented by case studies of countries ranging from the United Kingdom in the west to Romania in the east. All illustrate the role of food industries in creating new products that expanded the traditional cereal-based diet of pre-industrial Europe. Industrially preserved and processed foods provided new flavours and appetizing novelties which led to brand names recognized by consumers everywhere. Product marketing and advertising became fundamental to modern food retailing so that Europe’s largest food producers, Danone, Nestlé and Unilever, are numbered amongst the world’s biggest companies.

Frozen Food Science and Technology

Frozen Food Science and Technology
Author: Judith A. Evans
Publisher: John Wiley & Sons
Total Pages: 368
Release: 2009-01-21
Genre: Technology & Engineering
ISBN: 1444302337

This book provides a comprehensive source of information on freezing and frozen storage of food. Initial chapters describe the freezing process and provide a fundamental understanding of the thermal and physical processes that occur during freezing. Experts in each stage of the frozen cold chain provide, within dedicated chapters, guidelines and advice on how to freeze food and maintain its quality during storage, transport, retail display and in the home. Individual chapters deal with specific aspects of freezing relevant to the main food commodities: meat, fish, fruit and vegetables. Legislation and new freezing processes are also covered. Frozen Food Science and Technology offers in-depth knowledge of current and emerging refrigeration technologies along the entire frozen food chain, enabling readers to optimise the quality of frozen food products. It is aimed at food scientists, technologists and engineers within the frozen food industry; frozen food retailers; and researchers and students of food science and technology.