Forging An Ironclad Brand A Leaders Guide
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| Author | : Lindsay Pedersen |
| Publisher | : Lioncrest Publishing |
| Total Pages | : 384 |
| Release | : 2019-04-30 |
| Genre | : Business & Economics |
| ISBN | : 9781544513867 |
Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value. In this book, learn how to... Leverage brand as a strategic platform for growing with purpose Lead more effectively with brand as your North Star Use brand to excite customers and employees Identify your Uncommon Denominator and Benefit Ladder Follow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star--it's time to make your brand ironclad.
| Author | : Heidi M. Neck |
| Publisher | : SAGE Publications |
| Total Pages | : 497 |
| Release | : 2023-03-21 |
| Genre | : Business & Economics |
| ISBN | : 1071858092 |
Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.
| Author | : |
| Publisher | : |
| Total Pages | : 1728 |
| Release | : 1883 |
| Genre | : Railroads |
| ISBN | : |
| Author | : Jeri Smith-Ready |
| Publisher | : Simon and Schuster |
| Total Pages | : 5 |
| Release | : 2014-04-01 |
| Genre | : Young Adult Fiction |
| ISBN | : 1442439505 |
David confronts his desires and his demons in this novel about what it means to be left behind—literally, figuratively, and spiritually—from the author of the Shade trilogy. Everyone mourns differently. When his older brother was killed, David got angry. As in, fist-meets-someone-else’s-face furious. But his parents? They got religious. David’s still figuring out his relationship with a higher power, but there’s one thing he knows for sure: The closer he gets to Bailey, the better, brighter, happier, more he feels. Then his parents start cutting all their worldly ties in preparation for the Rush, the divine moment when the faithful will be whisked off to Heaven…and they want David to do the same. David’s torn. He likes living in the moment, and isn’t sure about giving up his best friend, varsity baseball, and Bailey—especially Bailey—in hope of salvation. But when he comes home late from prom, and late for the Rush, to find that his parents have vanished, David is in more trouble than he ever could have imagined…
| Author | : Anonymous |
| Publisher | : Simon and Schuster |
| Total Pages | : 295 |
| Release | : 2013-06-04 |
| Genre | : Juvenile Fiction |
| ISBN | : 1442472235 |
Includes an excerpt from an upcoming anonymous diary, 'Lucy in the sky.'
| Author | : Nick Westergaard |
| Publisher | : AMACOM |
| Total Pages | : 240 |
| Release | : 2018-05-08 |
| Genre | : Business & Economics |
| ISBN | : 0814439233 |
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
| Author | : Jill Dyché |
| Publisher | : Addison-Wesley Professional |
| Total Pages | : 338 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780201730623 |
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
| Author | : Bob J. Satawake |
| Publisher | : |
| Total Pages | : 196 |
| Release | : 2019-07 |
| Genre | : Biography & Autobiography |
| ISBN | : 9781733077903 |
In 2013, Bob J. Satawake accompanied his husband, Ambassador James "Wally" Brewster, to the Dominican Republic for a historic and unnecessarily controversial tour of duty representing the United States. As the first gay diplomatic spouse in the Western Hemisphere, Bob received little, if any, guidance from the U.S. State Department on how to navigate his new role--leaving him little choice but to break the rigid protocols of diplomatic life. He experienced discrimination, homophobia, and outright hostility as he attempted to forge a new path in a conservative and religious country. Bob's amazing and heartwarming story is about a regular guy who found himself catapulted onto the front lines of diplomacy on the world stage, and how he used kindness, love, humility, and diplomacy to overcome hate and intolerance.
| Author | : Walter J. Boyne |
| Publisher | : Macmillan |
| Total Pages | : 306 |
| Release | : 2003-11-15 |
| Genre | : History |
| ISBN | : 0765310384 |
The "New York Times" bestselling author of "Weapons of Desert Storm" presentsan informative look into the first war of the 21st century.
| Author | : Brendan Reichs |
| Publisher | : Penguin |
| Total Pages | : 466 |
| Release | : 2017-03-21 |
| Genre | : Young Adult Fiction |
| ISBN | : 039954495X |
Orphan Black meets Lord of the Flies in this riveting new thriller from the co-author of the Virals series. It's been happening since Min was eight. Every two years, on her birthday, a strange man finds her and murders her in cold blood. But hours later, she wakes up in a clearing just outside her tiny Idaho hometown—alone, unhurt, and with all evidence of the horrifying crime erased. Across the valley, Noah just wants to be like everyone else. But he’s not. Nightmares of murder and death plague him, though he does his best to hide the signs. But when the world around him begins to spiral toward panic and destruction, Noah discovers that people have been lying to him his whole life. Everything changes in an eye blink. For the planet has a bigger problem. The Anvil, an enormous asteroid threatening all life on Earth, leaves little room for two troubled teens. Yet on her sixteenth birthday, as she cowers in her bedroom, hoping not to die for the fifth time, Min has had enough. She vows to discover what is happening in Fire Lake and uncovers a lifetime of lies: a vast conspiracy involving the sixty-four students of her sophomore class, one that may be even more sinister than the murders.
