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| Author | : Brian Meert |
| Publisher | : Advertisemint, Incorporated |
| Total Pages | : 344 |
| Release | : 2019-12 |
| Genre | : Business & Economics |
| ISBN | : 9780999308424 |
UPDATED FOR 2020. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. - How to read Facebook reports and choose the right bidding type. REAL BOOK REVIEWS"This is the book to get, folks. Not only does it dive deep into how Facebook advertising works, it also breaks down all the targeting and analytics in very easy-to-follow format. There's so much useful information that is easy to understand." - Duc, California"It's simple enough even for the most social media challenged to start with and detailed enough for an expert to learn from. Whatever your level of experience, this book will absolutely have what you need." - Sergio, Florida"This book is invaluable to anyone who wants to start Facebook advertising at any level. It can bring someone who's never run a Facebook ad to pro status. I found this book incredibly enlightening." - Mackenzie, New York"This complete guide to Facebook advertising is just that - absolutely complete. It walks novices like myself through every step so clearly. Even experienced people will find information they didn't know." - Mary, California
| Author | : Jörg Haßler |
| Publisher | : Springer Nature |
| Total Pages | : 331 |
| Release | : 2021 |
| Genre | : Comparative politics |
| ISBN | : 3030738515 |
This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.
| Author | : Perry Marshall |
| Publisher | : Ultimate Series |
| Total Pages | : 268 |
| Release | : 2017 |
| Genre | : BUSINESS & ECONOMICS |
| ISBN | : 9781599186115 |
Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.
| Author | : Bryan Bren |
| Publisher | : Ewritinghub |
| Total Pages | : 166 |
| Release | : 2021-04-21 |
| Genre | : Business & Economics |
| ISBN | : 9781952502385 |
Have you ever wanted to use Facebook ads for your business? Are you interested in growing your business through one of the most prominent social media companies today? How about gathering customer information and metrics in order to forecast future information? Then, this book has you covered! This book will show you everything from setting up campaign ads, sales funnels, being able to target your desired audience and so much more! It's packed with all useful and applicable information - no fluff. You'll be able to get started with a Facebook account today and begin setting up effective ad campaigns to be able to grow your side hustle or your business. Or, even if you just want to learn the fundamentals to be able to apply to something else, then this book is for you, too. With this step-by-step guide, you'll learn the following: How to start from the beginning; setting up an account to be able to start these campaigns and engage with people. Starter advice on using the Facebook app and how you can maximize its platform. The various factors that are considered when growing your business through Facebook, like: quickly reach your desired audience, low in cost, group creation and is another avenue for people to reach you. How to create advertisements and use tools to make them effective. Marketing fundamentals for Facebook and various tactics to use for each aspect of marketing. Creating an effective marketing strategy with engaging content. Optimizing your content with SEO practices and increasing visibility to consumers. Powerful marketing strategies through contests, posts, sponsored stories and more. Getting started with Facebook pixel, how it can help your business and gather consumer data. How to use Facebook analytics for accurately tracking and measuring data. The fundamentals for creating a sales funnel and advice for improvement. How a Facebook community makes an impact and how you can grow one organically. The power of Facebook Live and how you can use it as a high quality marketing tool. Plus much more! So, if you're looking to gain some marketing experience and working with consumer data and to track this information and be able to forecast future data and sales, then this book is for you. What are you waiting for? Scroll up and preview what the book has to offer and then click the "Buy Now" button to purchase your own copy and get started with Facebook's powerful marketing strategies today!
| Author | : Amy Porterfield |
| Publisher | : John Wiley & Sons |
| Total Pages | : 788 |
| Release | : 2012-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1118466802 |
Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.
| Author | : Francisco J. Martínez-López |
| Publisher | : Springer Nature |
| Total Pages | : 242 |
| Release | : 2022-09-23 |
| Genre | : Business & Economics |
| ISBN | : 3031145755 |
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
| Author | : Rory Ames-Hyatt |
| Publisher | : Rory Ames-Hyatt |
| Total Pages | : 104 |
| Release | : 2019-04-01 |
| Genre | : Business & Economics |
| ISBN | : |
Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand? Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! Yet if you want to grow your business or brand, there are so many different (and confusing!) social platforms and ad products to choose from; whether they be Facebook Lead Ads, to Instagram Stories, to YouTube TrueView Videos. But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform… social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, YouTube, Instagram and LinkedIn collectively, you can create your own incredible marketing engine — one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. You see, it is easy to get confused when you first decide to tackle online digital marketing. And even with all the time in the world, you won't be able to grow your brand on every single media platform out there. But if you streamline your attention towards a few key platforms — taking the time to fully utilize just a couple of key advertising products — you could get some amazing results. This is where Social Media Marketing Power Mindset comes in! You see, almost anyone with a Facebook account could run a Facebook ad. But what does it take to run a successful Facebook Advertising campaign? Instagram Story Ads, on the other hand, are one of the most effective branding tools available to entrepreneurs and influencer's alike. And yet so few people even realize just how to take advantage of these incredibly low-cost, high-converting adverts. Well, in Social Media Marketing Power Mindset, you are going to learn how to use these marketing tools and products — plus so much more — to full effect. Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is a book designed to help you change your mentality from that of an Ordinary Social Media User into a Smart Social Media Master. Inside This Book: - Why Social Media Marketing Is So Effective At Capturing Peoples Attention… … and how you can use the psychology of social media for your own personal brand. - Learn How To Avoid These Common Digital Advertising Mistakes… … helping you to keep your advertising spend low, and profits high. - Find Out How To Turn Instagram 'Likes' Into 'Leads'… … and make your profile feed your own personal cash-cow. - Discover How You Can Use LinkedIn's Organic Reach To Generate A Flood Of Free Traffic… … without needing to spend a single advertising dollar. - And So Much More!
| Author | : Richard J. Semiatin |
| Publisher | : CQ Press |
| Total Pages | : 291 |
| Release | : 2020-04-10 |
| Genre | : Political Science |
| ISBN | : 1544391072 |
Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels. As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. The thoroughly updated Fourth Edition looks at the 2018 midterm election and focuses on the rise of fake news, women′s activism in the #MeToo movement, voter ballot access measures, and the ways in which technology increases the volume of information that campaigns use.
| Author | : Richard C. Fording |
| Publisher | : Oxford University Press |
| Total Pages | : 224 |
| Release | : 2020-07-20 |
| Genre | : Political Science |
| ISBN | : 0197500501 |
The white nationalist movement in the United States is nothing new. Yet, prior to the 2017 "Unite the Right" rally in Charlottesville, Virginia, many Americans assumed that it existed only on the fringes of our political system, a dark cultural relic pushed out of the mainstream by the victories of the Civil Rights Movement. The events in Charlottesville made clear that we had underestimated the scale of the white nationalist movement; Donald Trump's reaction to it brought home the reality that the movement had gained political clout in the White House. Yet, as this book argues, the mainstreaming of white nationalism did not begin with Trump, but began during the Obama era. Hard White explains how the mainstreaming of white nationalism occurred, pointing to two major shifts in the movement. First, Barack Obama's presidential tenure, along with increases in minority representation, fostered white anxiety about Muslims, Latinx immigrants, and black Americans. While anti-Semitic sentiments remained somewhat on the fringes, hostility toward Muslims, Latinos, and African Americans bubbled up into mainstream conservative views. At the same time, white nationalist leaders shifted their focus and resources from protest to electoral politics, and the book traces the evolution of the movement's political forays from David Duke to the American Freedom Party, the Tea Party, and, finally, the emergence of the Alt-Right. Interestingly it also shows that white hostility peaked in 2012--not 2016. Richard C. Fording and Sanford F. Schram also show that the key to Trump's win was not persuading economically anxious voters to become racially conservative. Rather, Trump mobilized racially hostile voters in the key swing states that flipped from blue to red in 2016. In fact, the authors show that voter turnout among white racial conservatives in the six states that Trump flipped was significantly higher in 2016 compared to 2012. They also show that white racial conservatives were far more likely to participate in the election beyond voting in 2016. However, the rise of white nationalism has also mobilized racial progressives. While the book argues that white extremism will have enduring effects on American electoral politics for some time to come, it suggests that the way forward is to refocus the conversation on social solidarity, concluding with ideas for how to build this solidarity.
| Author | : Brynn Tannehill |
| Publisher | : Transgress Press |
| Total Pages | : 376 |
| Release | : 2021-04-20 |
| Genre | : Political Science |
| ISBN | : 1955348014 |
Trump is out of the White House, but American democracy is on the ropes and teetering on the brink of competitive authoritarianism controlled by theocrats and oligarchs. With its cherished institutions hobbled, political norms trampled, guardrails severely damaged, and body politic divided by chasms of race and geography, can the U.S. survive another administration dedicated to establishing de facto single party rule? In this compelling, comprehensive analysis, Brynn Tannehill draws on her expertise in studying the collapse of weak democracies around the globe and her previous research in law, political science, economics and right-wing populism to explain the trajectory of how we got here and the current threats we face. Most importantly, she analyzes what the characteristics of fascism are, if they are applicable to the base of the GOP today, and what that means for us should they succeed in establishing permanent minoritarian rule. American Fascism is a surgical analysis of 250 years of struggle for democracy in America and a prescient prognosis of what’s to come if we do not heed Tannehill’s warnings and advice.
