Export Planning
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Author | : Joris J.A. Leeman |
Publisher | : BoD – Books on Demand |
Total Pages | : 250 |
Release | : 2015-10-09 |
Genre | : Business & Economics |
ISBN | : 3839137861 |
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
Author | : Joris Leeman |
Publisher | : BoD – Books on Demand |
Total Pages | : 310 |
Release | : 2021-03-05 |
Genre | : Business & Economics |
ISBN | : 375284762X |
When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.
Author | : Jason Katzman |
Publisher | : Skyhorse Publishing Inc. |
Total Pages | : 385 |
Release | : 2011-03-23 |
Genre | : Business & Economics |
ISBN | : 1616081112 |
Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
Author | : Joris J.A. Leeman |
Publisher | : |
Total Pages | : 279 |
Release | : 2017 |
Genre | : |
ISBN | : 9789043035705 |
Studieboek op hbo/wo-niveau.
Author | : Tripti Singh Chowdhury |
Publisher | : Thakur Publication Private Limited |
Total Pages | : 201 |
Release | : 2024-01-01 |
Genre | : Education |
ISBN | : |
Buy E-Book of EXPORT IMPORT DOCUMENTATION For MBA 3rd Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP
Author | : Laurel J. Delaney |
Publisher | : Apress |
Total Pages | : 526 |
Release | : 2013-12-05 |
Genre | : Business & Economics |
ISBN | : 1430257911 |
The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners-the makers, movers, and shakers in our world-interested in taking their businesses to the next level of growth through exports.
Author | : Australian Graduate School of Management. Centre for Export Marketing |
Publisher | : |
Total Pages | : 82 |
Release | : 1989 |
Genre | : Export marketing |
ISBN | : 9780642110800 |
Author | : Harlaar Marlies |
Publisher | : Routledge |
Total Pages | : 212 |
Release | : 2020-04-28 |
Genre | : Business & Economics |
ISBN | : 1000041697 |
The majority of small and entrepreneurial businesses will reach a point where they will have to face the decision of to whether to "go to export". This book enlightens a practical path to a successful export. This practice-oriented edition explains the basic criteria surrounding the export decision, including exploring the most appropriate country selection and learning how to construct a simple export plan. Export is particularly useful for executive education and for those students who intend to run and/or manage their own companies.
Author | : |
Publisher | : |
Total Pages | : 40 |
Release | : 2001-07 |
Genre | : Exports |
ISBN | : |
Author | : Alan E Branch |
Publisher | : Springer |
Total Pages | : 470 |
Release | : 2013-12-11 |
Genre | : Business & Economics |
ISBN | : 1489972587 |