Export Marketing Strategy
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| Author | : Shaoming Zou |
| Publisher | : Business Expert Press |
| Total Pages | : 372 |
| Release | : 2009-05-01 |
| Genre | : Business & Economics |
| ISBN | : 1606490095 |
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
| Author | : Nigel Piercy |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Business & Economics |
| ISBN | : 9781315764344 |
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
| Author | : Shaoming Zou |
| Publisher | : |
| Total Pages | : |
| Release | : 2009 |
| Genre | : Export marketing |
| ISBN | : 9781780344225 |
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
| Author | : Frank Bradley |
| Publisher | : |
| Total Pages | : 584 |
| Release | : 1991 |
| Genre | : Business & Economics |
| ISBN | : 9780133178920 |
International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.
| Author | : Tevfik Dalgic |
| Publisher | : Business Expert Press |
| Total Pages | : 173 |
| Release | : 2013-03-15 |
| Genre | : Business & Economics |
| ISBN | : 1606495216 |
What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.
| Author | : Gerald Albaum |
| Publisher | : Addison Wesley Publishing Company |
| Total Pages | : 520 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : |
Central themes are the understanding of marketing processes and the management of export operations and decision making.
| Author | : Michael R. Czinkota |
| Publisher | : South Western Educational Publishing |
| Total Pages | : 292 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : |
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
| Author | : Craig C. Julian |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 449 |
| Release | : 2014-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1781954399 |
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 279 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317654005 |
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
| Author | : Joris J.A. Leeman |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 250 |
| Release | : 2015-10-09 |
| Genre | : Business & Economics |
| ISBN | : 3839137861 |
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
