Explore Wine Tourism
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Author | : Jack Carlsen |
Publisher | : CABI |
Total Pages | : 300 |
Release | : 2007 |
Genre | : Cooking |
ISBN | : 1845931718 |
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Author | : Donald Getz |
Publisher | : Cognizant Communication Corporation |
Total Pages | : 0 |
Release | : 2000 |
Genre | : Food tourism |
ISBN | : 9781882345335 |
Author | : Marta Peris-Ortiz |
Publisher | : Springer |
Total Pages | : 280 |
Release | : 2015-12-01 |
Genre | : Business & Economics |
ISBN | : 3319188577 |
The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional development, environmental management, sustainable viticulture, quality management in wineries and wine tourism routes among others. Wine tourism, which combines two important yet distinct economic activities (i.e., tourism and viticulture), has recently emerged as a new tourism product driven by tourists’ search for new experiences and wineries’ need to diversify their businesses and seek new revenue streams to boost sales. This new form of tourism, which typically takes place in rural areas and which combines wine production with tourist activities, is becoming important for such regions by providing a complementary income source. It provides a model for sustainable economic development for these regions, which for various reasons may otherwise struggle to develop. Featuring cases and business implications from various locations, this book provides an important source of knowledge—both theoretical and practical—suitable to academics, scholars, researchers, and practitioners in the tourism sector and the wine industry.
Author | : Marianna Sigala |
Publisher | : Springer |
Total Pages | : 399 |
Release | : 2018-09-02 |
Genre | : Business & Economics |
ISBN | : 3319754629 |
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author | : C. Michael Hall |
Publisher | : Routledge |
Total Pages | : 385 |
Release | : 2004-02-18 |
Genre | : Business & Economics |
ISBN | : 1136402497 |
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
Author | : Arch G. Woodside |
Publisher | : CABI |
Total Pages | : 540 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 1845933230 |
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Author | : Erica Croce |
Publisher | : CABI |
Total Pages | : 265 |
Release | : 2017-04-13 |
Genre | : Business & Economics |
ISBN | : 1786391279 |
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.
Author | : George Gmelch |
Publisher | : Indiana University Press |
Total Pages | : 289 |
Release | : 2011-06-16 |
Genre | : Business & Economics |
ISBN | : 025322327X |
Five million visitors a year travel to California's Napa Valley to experience the good life: to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the world's largest employer, and tourists today want to experience the world through all five senses. Tasting the Good Life tells the story of Napa tourism through the words of the tourists who visit and the men and women who provide the products and services they rely on. The stories of 17 people--from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseuse--provide extraordinary insight into this new form of tourism and its impact on an iconic American place.
Author | : Marianna Sigala |
Publisher | : Springer |
Total Pages | : 644 |
Release | : 2019-06-25 |
Genre | : Business & Economics |
ISBN | : 3030004376 |
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Author | : George M. Taber |
Publisher | : Simon and Schuster |
Total Pages | : 330 |
Release | : 2009-10-13 |
Genre | : Cooking |
ISBN | : 1416562494 |
From the award-winning and critically acclaimed author of Judgment of Paris and To Cork or Not To Cork comes a delightful, entertaining, and informative exploration of the thriving world of wine tourism. George M. Taber set out on the wine lover's ultimate dream: a journey to the twelve most beautiful and fascinating wine-producing regions around the globe. In Search of Bacchus chronicles that experience: the gorgeous landscapes, conversations with winemakers, unforgettable meals, must-do activities, and of course, the taste of the wines. Here he offers suggestions for travelers, commentary on trends in the wine world, charming anecdotes, and recommendations of vintages available in the United States, so that oenophiles at home can live vicariously through his travels. From the Napa Valley, where the art of wine tourism was perfected, to the deserts of Argentina, to a thousand-year-old monastery in Tuscany, to the famed châteaux of Bordeaux, Taber discusses the history, architecture, and culture of each destination in fascinating detail. He provides insight into the latest in the technology, politics, and business of wine, and uncovers a host of interesting characters who are major figures in their local wine worlds, including a Chilean arms merchant, a German-born Polish refugee living in South Africa, the dynamic woman who started the Wine Tourism Movement in Italy, and many more. Taber blends his own wine in Portugal, bungy jumps in New Zealand, and goes on a safari in South Africa, all in the attempt to quench his thirst for fine wine and adventure. An accessible blend of wine lore and travel memoir, In Search of Bacchus is another engaging, immersive read from George M. Taber, sure to satisfy wine lovers everywhere.