Experimental Studies of the Effects of Ethos and Evidence in Persuasive Communication
Author | : James C. McCroskey |
Publisher | : |
Total Pages | : 388 |
Release | : 1966 |
Genre | : Communication |
ISBN | : |
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Author | : James C. McCroskey |
Publisher | : |
Total Pages | : 388 |
Release | : 1966 |
Genre | : Communication |
ISBN | : |
Author | : James B. Stiff |
Publisher | : Guilford Publications |
Total Pages | : 401 |
Release | : 2016-08-22 |
Genre | : Language Arts & Disciplines |
ISBN | : 1462526845 |
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ΓΏ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author | : James B. Stiff |
Publisher | : Guilford Publications |
Total Pages | : 401 |
Release | : 2016-08-26 |
Genre | : Language Arts & Disciplines |
ISBN | : 146252950X |
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author | : Charles Dressler Ertle |
Publisher | : |
Total Pages | : 218 |
Release | : 1967 |
Genre | : Communication |
ISBN | : |
Author | : Ray Edward Weisenborn |
Publisher | : |
Total Pages | : 184 |
Release | : 1968 |
Genre | : Communication |
ISBN | : |
Author | : James C Mccroskey |
Publisher | : Routledge |
Total Pages | : 352 |
Release | : 2015-11-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 1317347188 |
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
Author | : James C Mccroskey |
Publisher | : Routledge |
Total Pages | : 381 |
Release | : 2015-11-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 131734717X |
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
Author | : James Brian Stiff |
Publisher | : Guilford Press |
Total Pages | : 372 |
Release | : 2002-10-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781572307025 |
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
Author | : Daniel J. O'Keefe |
Publisher | : SAGE |
Total Pages | : 388 |
Release | : 2002 |
Genre | : Persuasion (Psychology). |
ISBN | : 9780761925392 |