Evolution Of Destination Planning And Strategy
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| Author | : Larry Dwyer |
| Publisher | : Springer |
| Total Pages | : 312 |
| Release | : 2016-11-24 |
| Genre | : Business & Economics |
| ISBN | : 3319422464 |
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2016 |
| Genre | : Electronic book |
| ISBN | : |
| Author | : Hashim, Rahmat |
| Publisher | : IGI Global |
| Total Pages | : 352 |
| Release | : 2019-01-18 |
| Genre | : Business & Economics |
| ISBN | : 1522572546 |
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
| Author | : Youcheng Wang |
| Publisher | : CABI |
| Total Pages | : 380 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 1845937627 |
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
| Author | : J. R. Brent Ritchie |
| Publisher | : CABI |
| Total Pages | : 291 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 0851996647 |
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
| Author | : Cynthia Messer |
| Publisher | : |
| Total Pages | : |
| Release | : 2017-03-27 |
| Genre | : |
| ISBN | : 9780692848197 |
Community Tourism Development applies theory to real life-delivering the essentials of planning, development and management of tourist destinations from a community perspective. Based on extensive applied research, this comprehensive manual provides the process and tools for developing local tourism. Community Tourism Development includes worksheets, assessments, real-life examples and case studies.
| Author | : World Tourism Organization |
| Publisher | : |
| Total Pages | : 168 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : |
One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination.
| Author | : Claudio Milano |
| Publisher | : CABI |
| Total Pages | : 265 |
| Release | : 2019-06-07 |
| Genre | : Business & Economics |
| ISBN | : 1786399822 |
This book examines the evolution of the phenomenon and explores the genesis of overtourism and the system dynamics underlining it. The 'overtourism' phenomenon is defined as the excessive growth of visitors leading to overcrowding and the consequential suffering of residents, due to temporary and often seasonal tourism peaks, that lead to permanent changes in lifestyles, amenities and well- being. Enormous tensions in overtourism affected destinations have driven the intensification of policy making and scholarly attention toward seeking antidotes to an issue that is considered paradoxical and problematic. Moving beyond the 'top 10 things you can do about overtourism', this book examines the evolution of the phenomenon and explores the genesis of overtourism as well as the system dynamics underpinning it. With a rigorous scientific approach, the book uses systems-thinking and contemporary paradigms around sustainable development, resilience planning and degrowth; while considering global economic, socio-political, environmental discourses. Researchers, analysts, policy makers and industry stakeholders working within tourism as well as those within the private sector, community groups, civil society groups and NGOs will find this book an essential source of information.
| Author | : Almir Peštek |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 272 |
| Release | : 2020-08-26 |
| Genre | : Business & Economics |
| ISBN | : 1789737559 |
Gastronomy for Tourism Development provides readers with insight into the political reasons all countries in the region pay little attention to the common gastronomic heritage. It challenges the issues faced by those within the industry, addressing the potential for the region to become a sustainable and attractive European food destination.
| Author | : Carvalho, Luisa Cagica |
| Publisher | : IGI Global |
| Total Pages | : 378 |
| Release | : 2019-08-30 |
| Genre | : Business & Economics |
| ISBN | : 152259938X |
The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
