European Marketing Data and Statistics, 1991
Author | : |
Publisher | : Gale Cengage |
Total Pages | : 488 |
Release | : 1990-11 |
Genre | : Business & Economics |
ISBN | : 9780863383953 |
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Author | : |
Publisher | : Gale Cengage |
Total Pages | : 488 |
Release | : 1990-11 |
Genre | : Business & Economics |
ISBN | : 9780863383953 |
Author | : John Paxton |
Publisher | : Transaction Publishers |
Total Pages | : 218 |
Release | : 1992-01-01 |
Genre | : History |
ISBN | : 9781412822954 |
The establishment of the European Economic Community in 1958 was one of the most remarkable developments in the history of the post-World War II era. It aimed for nothing less than a complete economic union so that goods, people, and capital would be able to pass over national boundaries of member countries as freely as they move within any one country. As the Community's target date of 1992 for economic integration draws closer, the need for information, both current and historical, becomes more urgent. The aim of this annotated bibliography is to create a critical and descriptive list of books published mainly in English for businessmen and analysts, combining older publications with new. The literature on the EC is vast and issues The Community itself nearly 3000 publications a year. The range of material covered in this volume is distinguished by its great scope. Historical sections provide listings on the postwar years of economic recovery, the development of the EC, and biographies of the leading personalities involved. Policy-oriented sections encompass such subjects as labor, transportation, environment, energy, and education. The political ramifications of economic union, financial and fiscal affairs, relations between the EC and the Third World, and foreign relations in general are dealt with in separate sections. The volume concludes with a listing of major European Community publications. The sheer bulk of published material on the EC, much of it duplication, has made keeping up with its developments difficult for small and medium in Europe and elsewhere. This invaluable sourcebook will provide the business community and the political establishments with better access to EC information as they grapple with the implications of 1992.
Author | : Alan Thein Durning |
Publisher | : W. W. Norton & Company |
Total Pages | : 204 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : 9780393308914 |
It discusses the use of resources, pollution, and the distortions created in the economies of both wealthy industrialized nations and Third World countries.
Author | : David G. Mayes |
Publisher | : Cambridge University Press |
Total Pages | : 272 |
Release | : 1994-10-06 |
Genre | : Business & Economics |
ISBN | : 9780521471565 |
This 1994 book offers a comparison of British and German industries' reaction to the opportunities and threats offered by the single European market (SEM). It outlines the effect that the SEM was expected to have on the two countries and contrasts this with their actual progress based on published data and a detailed study of four industries. While the single European market has had an impact, many measures have had a far weaker effect than expected. The existence of other barriers not tackled by the SEM programme - weakened measures, poor implementation, global business trends and the recent recession - helps dominate the impact of the SEM. Nevertheless the SEM stands out as one of the striking influences on British and German industries for many years. Germany, with its geographical advantage and stronger manufacturing seems better placed to benefit, but the less regulated and often more flexible UK economy may have competitive advantages as the pressures increase.
Author | : Susan Horner |
Publisher | : Routledge |
Total Pages | : 426 |
Release | : 2012-06-25 |
Genre | : Business & Economics |
ISBN | : 1136387854 |
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author | : Geoffrey Jones |
Publisher | : OUP Oxford |
Total Pages | : 432 |
Release | : 2010-02-25 |
Genre | : Business & Economics |
ISBN | : 0191609617 |
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
Author | : Richard B. Freeman |
Publisher | : University of Chicago Press |
Total Pages | : 490 |
Release | : 2008-04-15 |
Genre | : Political Science |
ISBN | : 0226261859 |
Once heralded in the 1950s and 1960s as a model welfare state, Sweden is now in transition and in trouble since its economic plunge in the early 1990s. This volume presents ten essays that examine Sweden's economic problems from a U.S. perspective. Exploring such diverse topics as income equalization and efficiency, welfare and tax policy, wage determination and unemployment, and international competitiveness and growth, they consider how Sweden's welfare state succeeded in eliminating poverty and became a role model for other countries. They then reflect on Sweden's past economic problems, such as the increase in government spending and the fall in industrial productivity, warning of problems to come. Finally they review the consequences of the collapse of Sweden's economy in the early 1990s, exploring the implications of its efforts to reform its welfare state and reestablish a healthy economy. This volume will be of interest to policymakers and analysts, social scientists, and economists interested in welfare states.
Author | : P. S. Johnson |
Publisher | : Edward Elgar Publishing |
Total Pages | : 454 |
Release | : 2003-01-01 |
Genre | : Business & Economics |
ISBN | : 9781781956397 |
'This book is to be recommended as a valuable reference source; the self-contained chapters provide well-written and informative introductions to the industries covered and the authors also give helpful guidance to further reading.' - Eleanor J. Morgan, The Economic Journal This important book presents an authoritative, up-to-date examination of a number of major industries in Europe. It offers valuable insights into the nature of industrial activity in Europe, as well as providing comprehensive introductions to a series of key industries, such as defence, construction, tourism and biotechnology.