Epica Book 24 Europes Best Advertising
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| Author | : Epica Awards |
| Publisher | : A&C Black |
| Total Pages | : 402 |
| Release | : 2011-08-01 |
| Genre | : Design |
| ISBN | : 2884791094 |
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 402 |
| Release | : 2010-08-23 |
| Genre | : Design |
| ISBN | : 2940447098 |
This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.
| Author | : Richard Hogqvist |
| Publisher | : A&C Black |
| Total Pages | : 402 |
| Release | : 2010-08-28 |
| Genre | : Design |
| ISBN | : 2884791086 |
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 402 |
| Release | : 2011-08-30 |
| Genre | : Design |
| ISBN | : 2940447500 |
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
| Author | : |
| Publisher | : |
| Total Pages | : 1480 |
| Release | : 1996 |
| Genre | : Periodicals |
| ISBN | : |
A union list of serials commencing publication after Dec. 31, 1949.
| Author | : |
| Publisher | : |
| Total Pages | : 376 |
| Release | : 1997 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Rob Bowdery |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 178 |
| Release | : 2008-06-16 |
| Genre | : Business & Economics |
| ISBN | : 2940439532 |
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
| Author | : |
| Publisher | : |
| Total Pages | : 1140 |
| Release | : 1998 |
| Genre | : English imprints |
| ISBN | : |
| Author | : Mark Tungate |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 316 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9780749448370 |
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
| Author | : Ken Burtenshaw |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2011-09-19 |
| Genre | : Design |
| ISBN | : 2940447187 |
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
