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| Author | : Richard Hogqvist |
| Publisher | : A&C Black |
| Total Pages | : 402 |
| Release | : 2010-08-28 |
| Genre | : Design |
| ISBN | : 2884791086 |
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 402 |
| Release | : 2010-08-23 |
| Genre | : Design |
| ISBN | : 2940447098 |
This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.
| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 402 |
| Release | : 2011-08-30 |
| Genre | : Design |
| ISBN | : 2940447500 |
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
| Author | : |
| Publisher | : |
| Total Pages | : 1480 |
| Release | : 1996 |
| Genre | : Periodicals |
| ISBN | : |
A union list of serials commencing publication after Dec. 31, 1949.
| Author | : Rob Bowdery |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 178 |
| Release | : 2008-06-16 |
| Genre | : Business & Economics |
| ISBN | : 2940439532 |
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
| Author | : Nik Mahon |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2017-11-02 |
| Genre | : Business & Economics |
| ISBN | : 1350034568 |
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
