Strategic Communication for Sustainable Organizations

Strategic Communication for Sustainable Organizations
Author: Myria Allen
Publisher: Springer
Total Pages: 325
Release: 2015-07-16
Genre: Business & Economics
ISBN: 3319180053

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

Strategic Climate Change Communications

Strategic Climate Change Communications
Author: Jasper Colin Fessmann
Publisher: Vernon Press
Total Pages: 134
Release: 2019-10-01
Genre: Young Adult Nonfiction
ISBN: 1622736567

For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change. Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.

The Handbook of International Trends in Environmental Communication

The Handbook of International Trends in Environmental Communication
Author: Bruno Takahashi
Publisher: Routledge
Total Pages: 661
Release: 2021-12-27
Genre: Language Arts & Disciplines
ISBN: 1000509389

This handbook provides a comprehensive review of communication around rising global environmental challenges and public action to manage them now and into the future. Bringing together theoretical, methodological, and practical chapters, this book presents a unique opportunity for environmental communication scholars to critically reflect on the past, examine present trends, and start envisioning exciting new methodologies, theories, and areas of research. Chapters feature authors from a wide range of countries to critically review the genesis and evolution of environmental communication research and thus analyze current issues in the field from a truly international perspective, incorporating diverse epistemological perspectives, exciting new methodologies, and interdisciplinary theoretical frameworks. The handbook seeks to challenge existing dominant perspectives of environmental communication from and about populations in the Global South and disenfranchised populations in the Global North. The Handbook of International Trends in Environmental Communication is ideal for scholars and advanced students of communication, sustainability, strategic communication, media, environmental studies, and politics.

Visual Public Relations

Visual Public Relations
Author: Simon Collister
Publisher: Routledge
Total Pages: 313
Release: 2018-03-28
Genre: Business & Economics
ISBN: 1351662058

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Talking Green

Talking Green
Author: Lee Ahern
Publisher: Peter Lang Incorporated, International Academic Publishers
Total Pages: 0
Release: 2012
Genre: Communication in the environmental sciences
ISBN: 9781433117916

In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach - from the practical to the theoretical and back to the practical - is designed to narrow the gap between research and application and provide insights to interested parties in both areas.

Environmental Strategic Communication

Environmental Strategic Communication
Author: Derek Moscato
Publisher: Rowman & Littlefield
Total Pages: 195
Release: 2023-12-15
Genre: Business & Economics
ISBN: 1538152304

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and a recognition of the diverse range of stakeholders. Drawing on the history of the environmental movement, as well as case studies and organizational profiles, this textbook helps students make the most of media relations, stakeholder engagement, persuasion, and visual media techniques to further environmental advocacy goals. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen. Within the chapters, students will find: Case studies and organizational profiles Discussion Questions Lists of Keywords and Key Events, Locations, and Organizations Instructors may access a test bank for the book by visiting www.rowman.com/ISBN/9781538152287.

Climate Change Denial and Public Relations

Climate Change Denial and Public Relations
Author: Núria Almiron
Publisher: Routledge
Total Pages: 248
Release: 2019-06-26
Genre: Business & Economics
ISBN: 1351121774

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the problem, including the ethics of the denialist ideology and the rhetoric and role of climate change advocacy. Topics addressed include the power of persuasive narratives and discourses constructed to support climate inaction by lobbies and think tanks, the dominant human supremacist view and the patriarchal roots of denialists and advocates of climate change alike, the knowledge coalitions of the climate think tank networks, the denial strategies related to climate change of the nuclear, oil, and agrifood lobbies, the role of public relations firms, the anthropocentric roots of public relations, taboo topics such as human overpopulation and meat-eating, and the technological myth. This unique volume is recommended reading for students and scholars of communication and public relations.

The Future of Feminism in Public Relations and Strategic Communication

The Future of Feminism in Public Relations and Strategic Communication
Author: Linda Aldoory
Publisher: Rowman & Littlefield
Total Pages: 239
Release: 2021-06-18
Genre: Business & Economics
ISBN: 153812825X

Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender and race.

Environmental Communication and the Public Sphere

Environmental Communication and the Public Sphere
Author: Phaedra C. Pezzullo
Publisher: SAGE Publications
Total Pages: 554
Release: 2017-10-24
Genre: Language Arts & Disciplines
ISBN: 1506363571

The Fifth Edition of the award-winning Environmental Communication and the Public Sphere is the first comprehensive introduction to the growing field of environmental communication. This groundbreaking book focuses on the role that human communication plays in influencing the ways we perceive the environment. It also examines how we define what constitutes an environmental problem and how we decide what actions to take concerning the natural world. The updated and revised Fifth Edition includes recent developments, such as water protectors and the Dakota Access Pipeline, the Flint Water Crisis, and the March for Science, along with the latest research and developments in environmental communication.