Environmental Advertising In China And The Usa
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| Author | : Xinghua Li |
| Publisher | : Routledge |
| Total Pages | : 168 |
| Release | : 2016-05-05 |
| Genre | : Business & Economics |
| ISBN | : 1317753356 |
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
| Author | : Jingfang Liu |
| Publisher | : MSU Press |
| Total Pages | : 261 |
| Release | : 2020-09-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1628954035 |
How does China speak for nature? How are the pollution and climate change crises being addressed? What are the possibilities and limitations of mobilizing publics to care about the environment through new media, tourism, and government policy? Green Communication and China is the first volume to identify the importance of studying environmental communication in, about, and with China, a rising global environmental leader whose ecological and political controversies often make international headlines. Organized into three sections on communicating crisis, communicating care, and environmental futurity, these essays span multimodal communication practices and methods in green public culture and address topics ranging from The North Face advertisements to NGO advocacy to global governmental policy. The volume showcases the work of leading scholars, all of them deeply intimate with China, in disciplines ranging from cultural studies and rhetoric to public opinion polling, discourse analysis, ethnic studies, and sociology. These complex projects engage transnational and national politics, ecological and economic challenges, media saturation, and government control. Holding these tensions together without glossing over differences, Green Communication and China will inform new agendas for environmental communication in China, the United States, and beyond.
| Author | : Chris Barrow |
| Publisher | : Taylor & Francis |
| Total Pages | : 441 |
| Release | : 2024-04-29 |
| Genre | : Science |
| ISBN | : 1040010938 |
This comprehensively updated third edition explores the nature and role of environmental management and offers an introduction to this rapidly expanding and changing field. It focuses on challenges and opportunities, and core concepts including sustainable development. The book is divided into five parts: Part I (Introduction to Environmental Management): four introductory chapters cover the justification for environmental management, its theory, scope, goals and scientific background Part II (Practice): explores environmental management in economics, law and business and environmental management’s relation with environmentalism, international agreements and monitoring Part III (Global Challenges and Opportunities): examines resources, challenges and opportunities, both natural and human-caused or human-aggravated Part IV (Responses to Global Challenges and Opportunities): explores mitigation, vulnerability, resilience, adaptation and how technology, social change and politics affect responses to challenges Part V (The Future): the final chapter considers the way ahead for environmental management in the future. With its well-structured coverage, effective illustrations and foundation for further, more-focused interest, this book is easily accessible to all. It is an essential reference for undergraduates and postgraduates studying environmental management and sustainability, and an important resource for many students on courses including environmental science, environmental studies and human geography.
| Author | : Casey R. Schmitt |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 380 |
| Release | : 2020-01-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 179360522X |
Water, Rhetoric, and Social Justice: A Critical Confluenceexamines how individuals and communities have responded on a global scale to present day water crises as matters of social justice, through oratory, mass demonstration, deliberation, testimony, and other rhetorical appeals. This book applies critical communication methods and perspectives to interrogate the pressing yet mind-boggling dilemma currently faced in environmental studies and policy: that clean water, the very stuff of life, which flows freely from the tap in affluent areas, is also denied to huge populations, materially and fluidly exemplifying the currents of justice, liberty, and equity. Contributors highlight discourse and water justice movements in nonofficial spheres from activists, artists, and the grassroots. In extending the technical, economic, moral, and political conversations on water justice, this collection applies special focus on the novel rhetorical concepts and responses not necessarily unique to but especially enacted in water justice situations. Scholars of rhetoric, sociology, activism, communication, and environmental studies will find this book particularly useful.
| Author | : Jiahua Pan |
| Publisher | : Springer |
| Total Pages | : 239 |
| Release | : 2015-11-30 |
| Genre | : Social Science |
| ISBN | : 3662474298 |
This book looks into the increasing conflict between the demand of economic growth and the already fragile ecological system condition in China. The prolonged urbanization process has escalated the erosion of natural environments and is increasing energy consumption. China’s role as a “world plant” is also demanding more and more resource supply as well as energy consumption. This book argues that to correctly respond to these emerging issues, apart from upgrading industry and improves environmental protection techniques, China needs to establish an “ecological civilization” that provides an ideological basis for the construction of a green low-carbon model of economic growth.
| Author | : Chong Wang |
| Publisher | : Springer |
| Total Pages | : 281 |
| Release | : 2017-07-04 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9811046212 |
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.
| Author | : Elizabeth Brunner |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 201 |
| Release | : 2019-07-05 |
| Genre | : Nature |
| ISBN | : 1793606137 |
Environmental Activism, Social Media, and Protest in China: Becoming Activists over Wild Public Networks builds upon existing social movement scholarship in communication studies, China studies, and sociology by analyzing China’s vibrant contemporary environmental protests. Using news reports, social media feeds, and conversations with witnesses and participants in the protests, Elizabeth Brunner examines three important antiparaxylene (PX) protests: the 2007 protests in Xiamen, the 2011 protests in Dalian, and the 2014 protests in Maoming. Brunner argues for the treatment of protests as forces majeure and asserts the legitimacy of wild public networks. Brunner stresses that scholars must take a networked approach to social movements as new media become valid platforms for furthering social change, especially in areas where censorship is common.
| Author | : Vlasta Kunova |
| Publisher | : CRC Press |
| Total Pages | : 384 |
| Release | : 2014-12-01 |
| Genre | : Business & Economics |
| ISBN | : 1315722488 |
This book contains the papers presented at the International Conference on Current Issues of Science and Research in the Global World, held at the premises of the Vienna University of Technology from May 27 to May 28, 2014. The book represents a significant contribution to Law, Economics, Information & Communication Technologies, Journalism and
| Author | : Alison Hulme |
| Publisher | : Elsevier |
| Total Pages | : 257 |
| Release | : 2014-07-02 |
| Genre | : Business & Economics |
| ISBN | : 1780634420 |
Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class. - Provides innovative interdisciplinary research, useful to cultural studies, sociology, Chinese studies, and politics - Examines changes in consumerism from multiple perspectives - Allows both micro and macro insights into consumerism in China by providing specific case studies, while placing these within the context of geo-politics and grand theory
| Author | : Jing Wu |
| Publisher | : Springer |
| Total Pages | : 265 |
| Release | : 2021-05-23 |
| Genre | : Technology & Engineering |
| ISBN | : 9789811548963 |
This book details various stages in the introduction, establishment and evolution of China’s environmental management system. By combining a literature review, comparative analysis, and case study, it investigates the environmental management system in several key periods in order to systematically assess the necessary measures and appropriate adjustments the Chinese Government implemented to reconcile the growing conflicts between economic development and resources conservation, in the context of rapid economic growth and economic transformation. Given its scope, the book offers a valuable resource for experts, scholars, and government officials in related fields.
