There is no hotter topic than entrepreneurship in today's world of business and this is the perfect guide for anyone wanting to develop their entrepreneurial skills and fulfil their business potential. Containing lots of practical advice, it also features interviews with successful entrpreneurs who have a wealth of experience to share. Coverage includes the different types of entrepreneurial opportunity out there, how to maintain passion, persistence and personal drive and how to outskill your competitors. There is also a final chapter on how to maximise the value of your business for selling, should you decide to move on to other challenges or to retire. Written by a leading expert on entrepreneurship, this is a must-have for anyone looking to be the next Alan Sugar! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of entrepreneurship. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.