Empaques Individualizados Como Estrategia De Marketing De Productos De Consumo Masivo Debido Al Comportamiento Del Consumidor
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Author | : Jonathan Bergmann |
Publisher | : International Society for Technology in Education |
Total Pages | : 123 |
Release | : 2012-06-21 |
Genre | : Education |
ISBN | : 1564844684 |
Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
Author | : Patrick Waller |
Publisher | : John Wiley & Sons |
Total Pages | : 194 |
Release | : 2017-05-01 |
Genre | : Medical |
ISBN | : 1119289742 |
Pharmacovigilance is the science and activities relating to the detection, assessment, understanding and prevention of adverse effects or any other drug-related problems. This introductory guide is designed to aid the rapid understanding of the key principles of pharmacovigilance. Packed full of examples illustrating drug safety issues it not only covers the processes involved, but the regulatory aspects and ethical and societal considerations of pharmacovigilance. Covering the basics step-by-step, this book is perfect for beginners and is essential reading for those new to drug safety departments and pharmaceutical medicine students. The second edition is thoroughly revised and updated throughout and includes a new chapter on clinical aspects of pharmacovigilance.
Author | : Mira Harrison-Woolrych |
Publisher | : Springer |
Total Pages | : 624 |
Release | : 2015-01-28 |
Genre | : Medical |
ISBN | : 3319124064 |
In this definitive new text, the major medicines, devices and vaccines used by women worldwide are brought together for the first time in a single volume. Written and edited by international experts with an evidence-based approach, the book offers a comprehensive summary of all the key areas of women’s medicines. In the first part, issues relating to female drug exposure and considerations for prescribing for subgroups of women - for example during pregnancy and lactation - are presented in the context of contemporary clinical practice. In the second part, specific groups of pharmaceutical products are reviewed, including oral contraceptives, emergency contraception, treatment of chronic pelvic pain, hormone replacement therapy, bisphosphonates, herbal medicines for women, contraceptive devices and human papilloma virus (HPV) vaccines. Every chapter reviews and summarises the efficacy and safety of each group of products and concludes with a useful set of clinical take home messages. In the third part, broader perspectives are presented - from a primary care overview of prescribing for women, through to regulatory, political and religious aspects, including issues with women’s medicines in developing countries. The final two chapters focus on risk communication and conclude that women themselves should be placed at the centre of all discussions about their medicines. The book is aimed at prescribers, other healthcare professionals and students in the field of women’s health throughout the world. It is an extremely valuable resource for all in clinical practice, for students of medicine, nursing, pharmacy and related sciences, and also for those in medicines regulation, pharmacovigilance and the pharmaceutical industry.
Author | : V. Kasturi Rangan |
Publisher | : Jossey-Bass |
Total Pages | : 464 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : |
Author | : World Health Organization |
Publisher | : |
Total Pages | : 0 |
Release | : 2014 |
Genre | : Drugs |
ISBN | : 9789290360841 |
Risk management of medicines is a wide and rapidly evolving concept and practice, following a medicine throughout its lifecycle, from first administration in humans through clinical studies and then marketing in the patient population at large. Previous reports from CIOMS I - VIII provided practical guidance in some essential components of risk management such as terminology and reporting of adverse drug reactions, management of safety information from clinical trials, and safety signal detection. Beyond the detection, identification, and characterization of risk, "risk minimization" is used as an umbrella term for the prevention or mitigation of an undesirable outcome. Risk management always includes tools for "routine risk minimization" such as product information, the format depending on the jurisdiction, to inform the patient and the prescriber, all of which serve to prevent or mitigate adverse effects. Until this current CIOMS IX document, limited guidance has been available on how to determine which risks need "additional risk minimization," select the appropriate tools, apply and implement such tools globally and locally, and measure if they are effective and valuable. Included in the report is a CIOMS framework for the evaluation of effectiveness of risk minimization, a discussion of future trends and developments, an annex specifically addressing vaccines, and examples from real life.
Author | : Lourdes Casanova |
Publisher | : Palgrave MacMillan |
Total Pages | : 248 |
Release | : 2009-02-27 |
Genre | : Business & Economics |
ISBN | : |
"Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.
Author | : CIOMS Working Group III |
Publisher | : World Health Organization |
Total Pages | : 98 |
Release | : 1999 |
Genre | : Drugs |
ISBN | : 9789290360704 |
Author | : Jaime Rivera Camino |
Publisher | : ESIC Editorial |
Total Pages | : 304 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9788473562249 |
Recoge:Estudio del comportamiento del consumidor; Influencia de los factores internos en el consumidor; Influencia de los factores externos en el consumidor; Conocimiento del consumidor; Tendencias en el comportamiento del consumidor.
Author | : Cristina Quiñones |
Publisher | : Paidos Empresa Perú |
Total Pages | : 290 |
Release | : 2023-11-01 |
Genre | : Law |
ISBN | : 6124327651 |
¡MIREMOS MÁS ALLÁ DEL CONSUMO!¡DESNUDEMOS LA MENTE DEL CONSUMIDOR! Insight viene del vocablo in, 'adentro', y sight, 'visión'. Por tanto, significa mirar dentro de las personas, mirar más allá de lo evidente, desnudar la mente y su corazón. Los insights representan descubrimientos o revelaciones sobre las formas de actuar, pensar y sentir del consumidor, y al descubrirlos se pueden gatillar o inspirar innovadoras estrategias de marketing, construcción de marca y de planificación estratégica. Ello supone entender los mecanismos de la mente humana y la psicología. En la base de toda esta filosofía de marketing está la consideración de que la persona (en su rol de consumidor) debe ser valorado no solo como agente económico, sino, sobre todo, como ser humano. La necesidad de ir en búsqueda de su corazón y no solo de su bolsillo. De ahí que se requiera desnudar primero nuestra propia mente, antes de desnudar la mente de nuestros consumidores. Este libro intenta representar una versión teórico-práctica de los fundamentos del consumer insight como concepto, herramienta y fundamento de un marketing de consumo céntrico, es decir, un marketing basado en las personas. En estas páginas se detallan las técnicas, las herramientas y los casos de marcas que han construido sus promesas de valor o estrategias fundamentales en estas verdades humanas. En esta nueva edición se incluyen 11 casos de aplicación del insight en sectores/industrias como las microfinanzas, educación, construcción, inmobiliaria, cuidado personal, consumo masivo, entre otras. ¿ Insighteamos?
Author | : Ildefonso Grande Esteban |
Publisher | : ESIC Editorial |
Total Pages | : 488 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9788473564694 |
Este libro proporciona conceptos y estrategias para tomar decisiones efectivas en materia de producto, precio, distribución y comunicación que tienen en cuenta cómo es la conducta y reacciones reales que se han observado en los consumidores atendiendo a su edad, género y nivel socioeconómico. Es un libro fundamentalmente práctico, que aporta soluciones. Está escrito pensando en la gestión de la mayoría de las organizaciones, que son medianas y pequeñas, y que toman, con frecuencia decisiones aparentemente sencillas; decidir cómo se llamará una marca, el color de un envase nuevo o su tamaño, la modificación del precio, la decoración de sus puntos de venta, eslogan de sus anuncios o qué argumentos van a utilizar para dirigirse al mercado en campañas publicitarias, incluso de pequeña escala.