Emerging Advancements for Virtual and Augmented Reality in Healthcare

Emerging Advancements for Virtual and Augmented Reality in Healthcare
Author: Coelho, Luis Pinto
Publisher: IGI Global
Total Pages: 308
Release: 2021-12-10
Genre: Computers
ISBN: 1799883728

Within the last few years, devices that are increasingly capable of offering an immersive experience close to reality have emerged. As devices decrease in size, the interest and application possibilities for them increase. In the healthcare sector, there is an enormous potential for virtual reality development, as this technology allows, on the one hand, the execution of operations or processes at a distance, decoupling realities; and on the other hand, it offers the possibility of simulation for training purposes, whenever there are contexts of risk to the patient or to the health professional. However, virtual reality devices and immersion in virtual environments still requires some improvement as complaints such as headaches and nausea are still common among users, and so continuous research and development is critical to progress the technology. Emerging Advancements for Virtual and Augmented Reality in Healthcare synthesizes the trends, best practices, methodologies, languages, and tools used to implement virtual reality and create a positive user experience while also discussing how to implement virtual reality into day-to-day work with a focus on healthcare professionals and related areas. The application possibilities and their impact are transversal to all areas of health and fields such as education, training, surgery, pain management, physical rehabilitation, stroke rehabilitation, phobia therapy, and telemedicine. Covering topics such as mental health treatment and virtual simulations, it is ideal for medical professionals, engineers, computer scientists, researchers, practitioners, managers, academicians, teachers, and students.

Emerging Markets from a Multidisciplinary Perspective

Emerging Markets from a Multidisciplinary Perspective
Author: Yogesh K. Dwivedi
Publisher: Springer
Total Pages: 429
Release: 2018-04-11
Genre: Business & Economics
ISBN: 3319750135

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.

Marketing Communications and Brand Development in Emerging Markets Volume II

Marketing Communications and Brand Development in Emerging Markets Volume II
Author: Ogechi Adeola
Publisher: Springer Nature
Total Pages: 318
Release: 2022-05-24
Genre: Business & Economics
ISBN: 3030955818

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.

Virtual Reality and the Built Environment

Virtual Reality and the Built Environment
Author: Jennifer Whyte
Publisher: Routledge
Total Pages: 164
Release: 2007-08-22
Genre: Architecture
ISBN: 1136349634

This is the first text to focus on virtual reality applications for design of the built environment. This guide explores the use of virtual reality at the practical level. It provides an overview of industrial applications of virtual reality and explores relevant scientific research. Virtual Reality in the Built Environment is a guide to the practical uses of virtual design, construction, and management. Providing an overview of industrial applications for virtual reality and exploring relevant research, this book is an accessible and innovative resource for architects, designers and built environment professionals--bridging the gap between technological vision and current practice. Author Jennifer Whyte shows how interactive, spatial, real-time technologies can radically improve modelling and communication of ideas, enable partcipation in the design process, and facilitated planning and management at the urban scale. The experience of lead users of virtual reality is used as the basis for understanding its promise and problems. Explanations of the underlying principles of this exciting interactive medium, a discussion of the cognitive, technical and organizational issues it raises, and international case studies illustrating practical applications are all included in this guide. The author also provides a companion web site which provides online learning materials, including test-yourself questions, virtual reality models, and links to relevant sites, making it a valuable design resource and a stimulus for innovation.

New Topics in Emerging Markets

New Topics in Emerging Markets
Author:
Publisher: BoD – Books on Demand
Total Pages: 332
Release: 2024-01-24
Genre: Business & Economics
ISBN: 1837691320

Unlock the future of global economics and business with New Topics in Emerging Markets. This captivating edited volume is your gateway to understanding the dynamic forces shaping economies on the rise. Delve into critical themes like financial resilience in times of crisis, the impact of technology in Sub-Saharan Africa, the evolving landscape of education in the metaverse, and much more. With diverse insights from leading minds, this book explores the intricacies of banking, innovation ecosystems, leadership in sports, and the ever-changing realm of e-commerce in a Web3 world. Gain a deeper understanding of emerging markets and their pivotal role in the global landscape. Whether you are a seasoned expert or just starting your journey in economics and business, this book offers a thought-provoking and accessible exploration of the challenges and opportunities that define the future. Don’t miss your chance to stay ahead of the curve – grab your copy today and embark on a journey into the heart of emerging markets.

Global Innovation in Emerging Economies

Global Innovation in Emerging Economies
Author: Prasada Reddy
Publisher: Routledge
Total Pages: 312
Release: 2011-02
Genre: Business & Economics
ISBN: 1136844988

In recent decades, the main concern regarding innovation relates to: multinational corporations relocating R&D to emerging economies’; and some companies from emerging economies entering global markets with innovative products and services, developed through their own R&D. These new developments have corporate strategic and policy implications for host and home countries, which are analyzed in this book.

The Emerging Markets Century

The Emerging Markets Century
Author: Antoine van Agtmael
Publisher: Simon and Schuster
Total Pages: 473
Release: 2008-09-04
Genre: Business & Economics
ISBN: 1847375146

A new breed of powerhouse companies from the emerging markets is catching their Western competitors off-guard. Household names of today - IBM, Ford, Wal-Mart - are in danger of becoming has-beens as these more innovative superstars rise to dominance, representing both an urgent competitive challenge and an unprecedented investment and business opportunity. Understanding how they have become world-class market leaders - and where they are going next - is crucial to an understanding of the future of globalization. Training his brilliant investor's eye on the top twenty-five of these emerging market companies, visionary international investment analyst Antoine van Agtmael takes readers into the boardroom suites and labs where they are outmanoeuvring their Western competitors. He reveals how these companies have made it to the top of the global heap, profiling major players such as China's Haier appliance manufacturer; Korea's Samsung; Brazil's Embraer jet maker; and India's Infosys. Divulging their strategies for future growth, he analyses how their rise to prominence will change our lives. His unique insights reveal both how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present.

Services Marketing Issues in Emerging Economies

Services Marketing Issues in Emerging Economies
Author: Atanu Adhikari
Publisher: Springer Nature
Total Pages: 195
Release: 2021-02-24
Genre: Business & Economics
ISBN: 9811587876

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.

Study Guide to Marketing in Emerging Markets

Study Guide to Marketing in Emerging Markets
Author:
Publisher: YouGuide Ltd
Total Pages: 225
Release: 2024-10-26
Genre:
ISBN: 1836797419

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com