Electronic Commerce And The Internet
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Author | : Richard T. Watson |
Publisher | : Orange Grove Texts Plus |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Electronic commerce |
ISBN | : 9781616100292 |
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author | : J. Christopher Westland |
Publisher | : MIT Press |
Total Pages | : 618 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9780262232050 |
Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.
Author | : Bernd W. Wirtz |
Publisher | : Springer Nature |
Total Pages | : 1031 |
Release | : |
Genre | : |
ISBN | : 3031502892 |
Author | : Steve Hedley |
Publisher | : Taylor & Francis |
Total Pages | : 332 |
Release | : 2017-09-29 |
Genre | : Law |
ISBN | : 1135327823 |
'Internet law' and 'electronic commerce law' are new entities and as such there is some difficulty in defining this rapidly changing area of the law. Scholars are divided as to whether it is a subject in its own right or part of a broader area and there is also debate concerning its status as a new law or as old law which needs interpreting in a new way. This text helps the student to unravel this complicated area of law and provides guidance through the wealth of literature available on the topic. The text is for law students coming towards the end of their first degree, or taking a Masters. The first half focuses on the principles of electronic commerce law and includes an introduction to the law of the Internet, basic concepts in intellectual property law, privacy law and data protection. The second part deals with rights and duties in the online world including, liabilities, ownership and contracts. Technical operations are explained in the text as necessary and a glossary provides a guide to the more commonly encountered computer technicalities. With a supporting website providing links to online further reading, this textbook is ideal for students of e-commerce law and will provide those studying information technology law or practising commercial law with an indispensable introduction to Internet issues.
Author | : Anupam Chander |
Publisher | : Yale University Press |
Total Pages | : 297 |
Release | : 2013-07-16 |
Genre | : Computers |
ISBN | : 0300154593 |
DIVDIVFrom China to Facebookistan, the Internet has transformed global commerce. A cyber-law expert argues that we must free Internet trade while simultaneously protecting consumers./div/div
Author | : Teresa Scassa |
Publisher | : CCH Canadian Limited |
Total Pages | : 548 |
Release | : 2004 |
Genre | : Electronic commerce |
ISBN | : 9781553673705 |
Author | : Brian F. Fitzgerald |
Publisher | : Lawbook Company |
Total Pages | : 1286 |
Release | : 2011 |
Genre | : Computer networks |
ISBN | : 9780455227962 |
The focus of this book is the regulatory framework of the internet and e-commerce. It considers how the law has developed in the context of rapid technological change and analyses how it is being applied to define rights and obligations in relation to the online infrastructure, content and practices.
Author | : Amir Manzoor |
Publisher | : Amir Manzoor |
Total Pages | : 434 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 3843370303 |
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Author | : Becker, Annie |
Publisher | : IGI Global |
Total Pages | : 2522 |
Release | : 2007-12-31 |
Genre | : Business & Economics |
ISBN | : 1599049449 |
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Author | : Zheng Qin |
Publisher | : Springer Science & Business Media |
Total Pages | : 527 |
Release | : 2010-06-30 |
Genre | : Computers |
ISBN | : 3540496459 |
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.