El Entorno De La Empresa
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Marketing
| Author | : Gary Armstrong |
| Publisher | : Pearson Educación |
| Total Pages | : 686 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Management Information Systems
| Author | : Kenneth C. Laudon |
| Publisher | : Pearson Educación |
| Total Pages | : 618 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9789702605287 |
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Hacia la empresa razonable
| Author | : Joaquín Garralda |
| Publisher | : Editorial Almuzara |
| Total Pages | : 160 |
| Release | : 2008-11 |
| Genre | : Business & Economics |
| ISBN | : 8483561824 |
Joaquín Garralda determina los parámetros básicos que conforman el modelo del comportamiento empresarial sostenible y responsable desde la perspectiva de la RC. Con prólogo de Ramón Jáuregui.
Principles of Operations Management
| Author | : Jay H. Heizer |
| Publisher | : Pearson Educación |
| Total Pages | : 710 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9789702605256 |
In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
Management Information Systems
| Author | : Raymond McLeod |
| Publisher | : Pearson Educación |
| Total Pages | : 698 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : 9789701702550 |
This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.
Strategic Thinking
| Author | : Cornelis A. De Kluyver |
| Publisher | : Pearson Educación |
| Total Pages | : 220 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9789879460597 |
"Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--Jacket.
La contabilidad empresarial
| Author | : Francisco Sastre |
| Publisher | : Editorial Almuzara |
| Total Pages | : 214 |
| Release | : 2010-10 |
| Genre | : Business & Economics |
| ISBN | : 8483566273 |
Francisco Sastre enseña los conceptos básicos para entender y aplicar el lenguaje de la contabilidad financiera y de gestión.
Managing in Uncertainty: Theory and Practice
| Author | : Constantin Zopounidis |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 520 |
| Release | : 2013-04-17 |
| Genre | : Business & Economics |
| ISBN | : 147572845X |
This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.
