Effective Direct Mail
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Author | : Craig Simpson |
Publisher | : Entrepreneur Press |
Total Pages | : 250 |
Release | : 2014-01-28 |
Genre | : Business & Economics |
ISBN | : 1599185180 |
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author | : Richard Goldsmith |
Publisher | : |
Total Pages | : 132 |
Release | : 2003-08 |
Genre | : Advertising, Direct-mail |
ISBN | : 9780764549991 |
Author | : Stevan Roberts |
Publisher | : McGraw Hill Professional |
Total Pages | : 364 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9780658001369 |
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Author | : John Frazer-Robinson |
Publisher | : |
Total Pages | : 68 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9781901306255 |
This guide to producing effective direct mail covers subjects such as: planning for success; maximizing your target; getting the best response; creating great copy and design; and getting it together, and getting it out
Author | : Craig Simpson |
Publisher | : Entrepreneur Press |
Total Pages | : 250 |
Release | : 2014-01-20 |
Genre | : Business & Economics |
ISBN | : 161308255X |
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author | : John Frazer-Robinson |
Publisher | : McGraw-Hill Companies |
Total Pages | : 461 |
Release | : 1989-01-01 |
Genre | : Business & Economics |
ISBN | : 9780077070854 |
Author | : Brian Jud |
Publisher | : |
Total Pages | : 0 |
Release | : 2008-11 |
Genre | : Books |
ISBN | : 9780757002137 |
The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.
Author | : Liz Ferdi |
Publisher | : |
Total Pages | : 108 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 9780764100741 |
Creating a direct mail program, focusing on the correct market for a given product, selecting and preparing mailing lists, testing the market with various advertising packages and offers, dealing with customer response, measuring the success of a campaign, and much more are all areas covered here to assure positive results from a direct mail program.
Author | : Royal Mail |
Publisher | : |
Total Pages | : |
Release | : 1988 |
Genre | : |
ISBN | : |
Author | : Sandra J. Blum |
Publisher | : Northlight |
Total Pages | : 0 |
Release | : 1999 |
Genre | : Advertising, Direct-mail |
ISBN | : 9780891348276 |
You've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then, in just II seconds or less, they decide to do it or toss it. This book shows you how to make the most of those 18 seconds with design that sells.