Beef markets in the U.S. are rapidly changing as alternative production systems and technologies evolve in response to consumer demands and compete with conventional grain-fed beef production. Beef produced through distinguishable systems results in products with different marketable attributes that may attract price premiums, for ex., claims relating to input and other resource use, environental impacts, animal welfare, slaughter/processing infrastructure and efficiencies, and providing continuous supplies of safe products. Markets are rapidly changing as consumers demand various combinations of these attributes in their beef products and as science and consumer knowledge converge. This report explores the market outlook implications of these changes by examining the specific production technologies behind alternative production systems and products. Figures and tables. This is a print on demand report.