Introduction to Mass Communication

Introduction to Mass Communication
Author: Stanley J. Baran
Publisher:
Total Pages: 396
Release: 2019
Genre: Mass media
ISBN: 9781260397253

"Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process."--

Media & Culture

Media & Culture
Author: Richard Campbell
Publisher: Bedford Books
Total Pages: 613
Release: 2002
Genre: Mass media and culture
ISBN: 9780312390709

Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Media Today

Media Today
Author: Joseph Turow
Publisher: Routledge
Total Pages: 1308
Release: 2011-09-22
Genre: Social Science
ISBN: 1136864016

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

The Mediated World

The Mediated World
Author: David T. Z. Mindich
Publisher: Rowman & Littlefield
Total Pages: 499
Release: 2019-08-15
Genre: Social Science
ISBN: 1538117614

Today’s students have a world of knowledge at their fingertips, and no longer need textbooks filled with names and dates crammed into a single volume. The Mediated World takes as its starting point the understanding that readers want a compelling story, a good read, an intelligent analysis, and a new way of looking at the media revolutions around us. It is designed as a life line to help students understand and interpret the sea of media washing over us all. In this text, David Mindich writes for students who want to understand how we communicate to one another, how we process our world, and how the media shapes us. His engaging and narrative style focuses on concepts and real-world contexts--he avoids a dry recitation of facts--that helps students understand their own personal relationship with media and gives them the tools to push back against the media forces. One of the primary goals of The Mediated World is to empower readers by giving them a thorough understanding of the media; and by teaching them how to counter the force of the media and at the same time use this force for their own ends. Readers of this book come to recognize that they have the potential to be not only active consumers of media but producers of it on a scale never seen before. Visit www.themediatedworld.com to learn more about this book.

Media Today

Media Today
Author: Joseph Turow
Publisher: Routledge
Total Pages: 828
Release: 2016-10-04
Genre: Social Science
ISBN: 1317401026

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Mass Communication

Mass Communication
Author: Ralph E. Hanson
Publisher: SAGE Publications
Total Pages: 1297
Release: 2016-10-20
Genre: Language Arts & Disciplines
ISBN: 150635856X

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Introduction to Mass Communication

Introduction to Mass Communication
Author: Stanley J. Baran
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Total Pages: 0
Release: 2003
Genre: Mass media
ISBN: 9780072917376

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.

Media Essentials

Media Essentials
Author: Richard Campbell
Publisher: Macmillan Higher Education
Total Pages: 1226
Release: 2019-09-16
Genre: Language Arts & Disciplines
ISBN: 131926607X

A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.