E-Commerce 2018
Author | : Kenneth C. Laudon |
Publisher | : |
Total Pages | : 912 |
Release | : 2018-01-16 |
Genre | : Electronic commerce |
ISBN | : 9780134839516 |
Revised edition of the authors' E-commerce 2017, [2017]
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Author | : Kenneth C. Laudon |
Publisher | : |
Total Pages | : 912 |
Release | : 2018-01-16 |
Genre | : Electronic commerce |
ISBN | : 9780134839516 |
Revised edition of the authors' E-commerce 2017, [2017]
Author | : Efraim Turban |
Publisher | : Springer |
Total Pages | : 653 |
Release | : 2017-10-12 |
Genre | : Business & Economics |
ISBN | : 3319587153 |
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Author | : Kenneth C. Laudon |
Publisher | : Prentice Hall |
Total Pages | : 900 |
Release | : 2011 |
Genre | : Electronic commerce |
ISBN | : 9780273750840 |
This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Author | : Amir Manzoor |
Publisher | : Amir Manzoor |
Total Pages | : 434 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 3843370303 |
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Author | : Kenneth C. Laudon |
Publisher | : Addison Wesley Publishing Company |
Total Pages | : 812 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Author | : Amir Manzoor |
Publisher | : |
Total Pages | : 780 |
Release | : 2017-09-21 |
Genre | : |
ISBN | : 9781976071515 |
The growth of the Internet continues to influence our lives and businesses. Irrespective of their typeand size, all firms and organizations are rethinking their strategies and operations. An increasingnumber of businesses are using e-commerce to gain competitive advantage. However, doing ecommerce is complex and requires understanding a vast array of topics. Rapid advancement oftechnologies has made things possible we never thought of. Simulation of physical touch, augmentdreality, Internet-of-Things (IoT), and semantic web are just some examples. This book providescoverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, social, mobile, and local marketing, virtual wolds, online business environment issues, website usability, e-commercestrategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Comparedwith available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic ecommerce environment.
Author | : Kenneth C. Laudon |
Publisher | : |
Total Pages | : 0 |
Release | : 2016-01-06 |
Genre | : Electronic commerce |
ISBN | : 9780133938951 |
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.
Author | : Efraim Turban |
Publisher | : Springer |
Total Pages | : 818 |
Release | : 2015-01-29 |
Genre | : Business & Economics |
ISBN | : 3319100912 |
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Author | : Dan Croxen-John |
Publisher | : Kogan Page Publishers |
Total Pages | : 273 |
Release | : 2020-12-03 |
Genre | : Business & Economics |
ISBN | : 1789664438 |
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Author | : Alfonso Asensio |
Publisher | : Business Expert Press |
Total Pages | : 102 |
Release | : 2017-12-18 |
Genre | : Business & Economics |
ISBN | : 1947843044 |
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.