E Business And E Commerce Management
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Author | : Dave Chaffey |
Publisher | : Pearson Education |
Total Pages | : 700 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780273707523 |
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author | : Andreas Meier |
Publisher | : Springer Science & Business Media |
Total Pages | : 223 |
Release | : 2009-03-26 |
Genre | : Business & Economics |
ISBN | : 3540893288 |
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
Author | : Dave Chaffey |
Publisher | : Financial Times/Prentice Hall |
Total Pages | : 4 |
Release | : 2003-09-11 |
Genre | : |
ISBN | : 9780582821866 |
This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884
Author | : Garry Lee |
Publisher | : CRC Press |
Total Pages | : 261 |
Release | : 2014-07-28 |
Genre | : Business & Economics |
ISBN | : 1315762226 |
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
Author | : Lee, In |
Publisher | : IGI Global |
Total Pages | : 514 |
Release | : 2012-06-30 |
Genre | : Business & Economics |
ISBN | : 1466618019 |
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.
Author | : Anita Rosen |
Publisher | : Amacom Books |
Total Pages | : 246 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780814471548 |
This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
Author | : Dougal Watt |
Publisher | : Routledge |
Total Pages | : 341 |
Release | : 2007-06-01 |
Genre | : Business & Economics |
ISBN | : 1136409416 |
'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts: * Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects. * Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.
Author | : Lee, In |
Publisher | : IGI Global |
Total Pages | : 347 |
Release | : 2013-09-30 |
Genre | : Business & Economics |
ISBN | : 1466645113 |
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
Author | : J. Botha |
Publisher | : Juta and Company Ltd |
Total Pages | : 660 |
Release | : 2008-02-27 |
Genre | : Business & Economics |
ISBN | : 9780702173042 |
Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.
Author | : Julie R. Mariga |
Publisher | : IGI Global |
Total Pages | : 311 |
Release | : 2003-01-01 |
Genre | : Computers |
ISBN | : 1931777624 |
"Examining the challenges and limitations involved in implementing and using e-commerce technologies, this guide describes how these technologies have been very instrumental to many organizations around the globe. Discussed is how, through the use of electronic commerce, organizations of all sizes and types are able to conduct business without worrying about the territorial market limitations of the past. Additionally, how mobile commerce technologies are further enabling such organizations to communicate more effectively is reviewed. Also covered are the potential for a B2B marketplace, deploying Java mobile agents, and e-business experiences with online auctions."