In an era defined by rapid technological advancements, the interplay between consumer rights and artificial intelligence (AI) has never been more critical. The digital landscape, while offering unprecedented convenience and innovation, also presents unique challenges to consumer protection that must be addressed with urgency and foresight. This book, Consumer Law & Protection: In the Age of AI, aims to illuminate these complexities and provide a comprehensive framework for understanding consumer rights in this new age. Our journey begins with an exploration of the international context and benchmarks for consumer protection, grounding our discussions in global practices and principles that transcend borders. By recognizing consumer rights as a special category of human rights, we highlight the intrinsic value of these rights in the broader spectrum of social justice. Understanding the historical evolution of consumer protection in India serves as a crucial backdrop, illustrating how cultural, economic, and legal contexts shape consumer rights. We then delve into the specifics of consumer protection legislation, focusing on the Consumer Protection Act and its implications for various sectors. As we transition into the digital realm, the chapters on e-commerce, e-banking, and e-pharmacy expose the vulnerabilities and opportunities that come with online transactions, emphasizing the necessity of robust protections in these rapidly growing industries. The intersection of medical healthcare and consumer rights is particularly poignant, as consumers navigate complex systems where the stakes are often life and death. A significant portion of our discourse is dedicated to the impact of AI on consumer protection. With algorithms influencing choices, personalized marketing strategies, and automated customer service, we must critically assess how AI technologies can both enhance and undermine consumer rights. Lastly, our exploration of miscellaneous subjects related to consumer rights rounds out the discussion, providing insights into important judgments that shape the landscape of consumer law. This book is intended for legal scholars, practitioners, policymakers, and consumers alike, offering a nuanced understanding of the challenges and opportunities presented by AI in the realm of consumer protection. It is our hope that by examining these interconnected themes, we can contribute to a more informed and equitable future for consumers in the age of technology. As we embark on this exploration, we invite you to reflect on the evolving nature of consumer rights and the collective responsibility we share in safeguarding these essential protections. Welcome to the dialogue—let us navigate the complexities of consumer law together.