Dynamics of Mass Communication: Media in Transition
Author | : Joseph Dominick |
Publisher | : McGraw-Hill Higher Education |
Total Pages | : 497 |
Release | : 2012-03-02 |
Genre | : Language Arts & Disciplines |
ISBN | : 0077434420 |
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Author | : Joseph Dominick |
Publisher | : McGraw-Hill Higher Education |
Total Pages | : 497 |
Release | : 2012-03-02 |
Genre | : Language Arts & Disciplines |
ISBN | : 0077434420 |
Author | : Joseph R. Dominick |
Publisher | : |
Total Pages | : 550 |
Release | : 2005 |
Genre | : Social Science |
ISBN | : 9780072885798 |
Author | : Joseph R. Dominick |
Publisher | : |
Total Pages | : 482 |
Release | : 2011 |
Genre | : Mass media |
ISBN | : 9781283389655 |
Author | : Joseph R. Dominick |
Publisher | : |
Total Pages | : 628 |
Release | : 1996 |
Genre | : Social Science |
ISBN | : |
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Author | : Joseph R. Dominick |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 636 |
Release | : 1996 |
Genre | : Social Science |
ISBN | : 9780070179967 |
This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
Author | : Joseph R. Dominick |
Publisher | : |
Total Pages | : 0 |
Release | : 2011 |
Genre | : Mass media |
ISBN | : 9780071221467 |
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content; and, many more.
Author | : Joseph R. Dominick |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 0 |
Release | : 2001-06 |
Genre | : |
ISBN | : 9780072488968 |
Focuses on various aspects of the media - history, organization, ownership, economics, feedback, and career - with emphasis on ethics and the critical cultural perspective. This text also features a section on the impact of the digital age in each media chapter.
Author | : Cram101 Textbook Reviews |
Publisher | : Cram101 |
Total Pages | : 0 |
Release | : 2011-04 |
Genre | : |
ISBN | : 9781614618645 |
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780073378886 .
Author | : Joseph R. Dominick |
Publisher | : |
Total Pages | : 457 |
Release | : 2009 |
Genre | : Mass media |
ISBN | : 9780073378831 |