Drag Racing 201 - Racing in the New Economy

Drag Racing 201 - Racing in the New Economy
Author: Ike Heckler Jr
Publisher: IH Racing
Total Pages: 80
Release: 2011-11-25
Genre: Business & Economics
ISBN:

Following the success of his first book, Drag Racing 101, where IH Racing’s Team Owner Ike Heckler Jr. explains how to build your first race car and secure sponsorship, Ike now brings you Drag Racing 201 – Racing in the New Economy. After racing at NHRA tracks in the northeast and southeast for the past 10 years in a booming economy where securing sponsorships was relatively easy, Ike takes you on an exciting journey through 2010 and explains what it is like to uproot your personal life in order to pursue the goal of semi-pro drag racing. With over 52 career round wins and national media exposure from SPEED TV’s Pinks All Out, NHRA’s National Dragster, and NMCA’s Fastest Street Car magazine, Ike has secured corporate sponsorships from Lucas Oil, VP Racing Fuels, WIX Filters, O’Reilly Auto Parts, ReMax Realty, Holiday Inn Hotels & Resorts, CARQUEST Auto Parts, and Ken’s Speed & Machine. IH Racing’s primary sponsor, Premier Properties of the Space Coast, is owned by Mr. Heckler and develops residential and commercial properties in southeast Florida. In Drag Racing 201 Ike explains how to use your own company together with your other sponsors to be able to fund a full race season and be able to travel the hundreds of miles from racetrack to racetrack economically. From getting into the Final 32 at the Pinks All Out event in West Palm, FL to making the WIX All Out 16 at the Pinks All Out event at zMax Dragway in Charlotte, Ike brings you along to all the other races and other fun events he was able to attend in 2010 with the help of good friends and sponsors. You will also ride along as he moves from Florida to North Carolina, then back to Florida just so he could honor his commitment to all his sponsors and race the season. He will also show you how the degrading economy affected his racing operation in 2010 and how he had to adjust and sacrifice his personal life to be able to race and survive. Drag Racing 201 then looks into the future of the sport and projects how it may look a few years from now and gives the reader some valuable tips on how to afford racing a full season and how the racer may have to live differently in order to race and live their dream. Ike also gives the reader some valuable sponsorship tips along the way that will help with sponsor exposure and could make securing sponsorships a little easier. This 80 page full color book has over 75 pictures highlighting the West Palm FL, Charlotte NC, and the Bristol TN Pinks All Out events (and getting on SPEED TV), the Atlanta, NHRA Unleashed event, and what it feels like to work for an NHRA national event. If your goal is to drag race in the New Economy, this book is a must read that will save you money and increase your sponsor exposure !!

Don "The Snake" Prudhomme: My Life Beyond the 1320

Don
Author: Elana Scherr
Publisher: CarTech Inc
Total Pages: 194
Release: 2020-10-16
Genre: Transportation
ISBN: 1613255187

Don "The Snake" Prudhomme reveals for the first time ever his incredible life and career on and off of the drag strip.

Imagine spending a year with Don "The Snake" Prudhomme, having coffee together and talking about his life, his racing, his friends, and his family. He’d tell you about how he rose from being a high school drop-out who was painting cars to a respected Top Fuel dragster driver and successful businessman. You’d hear how he toured the country with Tommy Ivo and "The Hawaiian" Roland Leong, racing all the legends from "Big Daddy" Don Garlits to "The Golden Greek" [Chris] Karamesines. He'd say how he met Tom McEwen and recall how they became the Snake and the Mongoose, leading to a career in Funny Cars that netted him four championships in a row. He'd talk about the thrill of first wins and owning his own teams but also the struggles of bad seasons, crashes and fires, broken parts, and broken contracts. Along the way, he’d speak about the people in his life, such as engine-builder Keith Black and NHRA president Wally Parks, and those who were killed in the wild and unpredictable sport of nitro racing. It wouldn’t be only racing, though. Prudhomme would share lessons he learned about business and life from such varied sources as a neighbor in Granada Hills to Ford GT40 driver Dan Gurney. He also would talk about the importance of family: how his wife, Lynn, and daughter, Donna, changed his world and how finding out about his African-American roots opened his eyes to a culture and inheritance he’d always wanted. This is the experience you’ll get in Don "The Snake" Prudhomme: My Life Beyond the 1320.

Car Wars

Car Wars
Author: John J. Fialka
Publisher: Macmillan
Total Pages: 289
Release: 2015-09-22
Genre: Business & Economics
ISBN: 1250048702

Starting with the early days of the electric car, Fialka documents the MIT/Caltech race between prototypes in the summer of 1968 and takes readers up to visionaries like Elon Musk and the upstart young Tesla Motors. Today, the electric has captured the imagination and pocketbooks of American consumers. Organisations like the US Department of Energy and the state of California, along with companies from the old-guard of General Motors and Toyota have embraced the once-extinct technology. The electric car has steadily gained traction in the US and around the world. We are watching the start of a trillion dollar, worldwide race to see who will dominate one of the biggest commercial upheavals of the 21st century.

Dyno Don

Dyno Don
Author: Doug Boyce
Publisher: CarTech Inc
Total Pages: 177
Release: 2018-07-16
Genre: Transportation
ISBN: 1613254059

Many fans of drag racing consider the most interesting era to be from the 1950s through the 1970s, the years when the sport really took off. During that period, so much changed from a speed and technology standpoint that people often refer to this time as the golden age of drag racing. Drivers often became associated with a particular manufacturer, such as Chevy, Ford, or Chrysler through sponsorship, factory team rides, or sometimes simply their own preference. The more successful drivers became household names in the drag racing community. Chevy had Grumpy Jenkins, Pontiac had Arnie "the Farmer" Beswick, Mopar had Sox & Martin and Dandy Dick Landy, and Ford's most successful driver of the era was the legendary "Dyno Don" Nicholson. Nicholson's first wins on a national level were actually in the early 1960s in Chevrolet products. He became extremely successful on the match-race circuit. Then, in 1964, he switched over to Mercury with the new Comet after General Motors enacted a factory ban on racing activities. He won 90 percent of his match races that year. He stuck with Ford and Mercury products and won throughout the 1960s and 1970s, even after Ford also pulled the plug on factory team sponsorship. He made it to the final rounds in nearly 50 national events during that period, in addition to winning championships, awards, and match races along the way. If you are a fan of a certain era of racing, a Ford fan, or certainly a "Dyno Don" fan, this book will be a welcome addition to your library.

America's Uncivil Wars

America's Uncivil Wars
Author: Mark H. Lytle
Publisher: Oxford University Press
Total Pages: 433
Release: 2006-02-10
Genre: History
ISBN: 0195174976

'America's Uncivil Wars' explores the social & cultural issues that preoccupied America in the years 1954-1974.

Driving Ambitions

Driving Ambitions
Author: H. F. Moorhouse
Publisher: Manchester University Press
Total Pages: 248
Release: 1991
Genre: Sports & Recreation
ISBN: 9780719029165

Moorhouse (sociology, U.of Glasgow) interprets the post-war American passion for hot rods and drag racing as an extreme example of the country's attitude toward automobiles. Of interest to social scientists and to teenagers who want to see what they missed. Annotation copyrighted by Book News, Inc., Portland, OR

RuPedagogies of Realness

RuPedagogies of Realness
Author: Lindsay Bryde
Publisher: McFarland
Total Pages: 318
Release: 2022-01-31
Genre: Social Science
ISBN: 147668183X

Pencils down--graphite and eyebrow--and eyes to front of the room for this one-of-a-kind lesson. Since debuting over a decade ago, the world of RuPaul's Drag Race has steadily collected both popular and academic interests. This collection of original essays presents insightful analyses and a range of critical perspectives on Drag Race from across the globe. Topics covered include language and linguistics, cultural appropriation, racism, health, wealth, the realities of reality television, digital drag and naked bodies. Though varied in topical focus, each essay centers public pedagogy to examine what and how Drag Race teaches its audience. The goal of this book is to frame Drag Race as a classroom, one that is helpful for both teachers and students alike. With an academic-yet-accessible tone and an interdisciplinary approach, essays celebrate and examine the show and its spin-offs from the earliest seasons to the very start of the coronavirus pandemic in 2020.

The Oxford Handbook of Language and Race

The Oxford Handbook of Language and Race
Author: H. Samy Alim
Publisher: Oxford University Press
Total Pages: 546
Release: 2020-10-02
Genre: Language Arts & Disciplines
ISBN: 0190846011

Over the past two decades, the fields of linguistic anthropology and sociolinguistics have complicated traditional understandings of the relationship between language and identity. But while research traditions that explore the linguistic complexities of gender and sexuality have long been established, the study of race as a linguistic issue has only emerged recently. The Oxford Handbook of Language and Race positions issues of race as central to language-based scholarship. In twenty-one chapters divided into four sections-Foundations and Formations; Coloniality and Migration; Embodiment and Intersectionality; and Racism and Representations-authors at the forefront of this rapidly expanding field present state-of-the-art research and establish future directions of research. Covering a range of sites from around the world, the handbook offers theoretical, reflexive takes on language and race, the larger histories and systems that influence these concepts, the bodies that enact and experience them, and the expressions and outcomes that emerge as a result. As the study of language and race continues to take on a growing importance across anthropology, communication studies, cultural studies, education, linguistics, literature, psychology, ethnic studies, sociology, and the academy as a whole, this volume represents a timely, much-needed effort to focus these fields on both the central role that language plays in racialization and on the enduring relevance of race and racism.

Ford Mustang

Ford Mustang
Author: Donald Farr
Publisher: Motorbooks International
Total Pages: 259
Release: 2017-02-06
Genre: History
ISBN: 0760352143

In Ford Mustang: America's Original Pony Car, acclaimed Mustang writer Donald Farr celebrates this iconic car. Created in cooperation with Ford, the book features some 400 photos from company archives.