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| Author | : M Davey |
| Publisher | : |
| Total Pages | : 434 |
| Release | : 2009-01-01 |
| Genre | : Self-Help |
| ISBN | : 9780646492933 |
One woman's story of how she beat the killer germ pseudomanus areaginoso after being told she only had six months to live. Under the guidance of natural therapist Elias Schindelar this book is a must read and includes natural remedies, healthy diet advice and is endorsed by The House eLidi.
| Author | : Dawn O’Porter |
| Publisher | : HarperCollins |
| Total Pages | : 362 |
| Release | : 2017-04-06 |
| Genre | : Fiction |
| ISBN | : 0008126046 |
*Dawn O’Porter’s brand new novel, HONEYBEE, is available to pre-order now!* ______________________________________________ THE SUNDAY TIMES BESTSELLER, shortlisted for best audiobook in the Specsavers National Book Awards 2018
| Author | : Colin Cowherd |
| Publisher | : Crown |
| Total Pages | : 306 |
| Release | : 2014-09-09 |
| Genre | : Sports & Recreation |
| ISBN | : 0804138133 |
There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin Cowherd In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking. But that’s where Colin Cowherd comes in. As his millions of fans on ESPN Radio and ESPNU already know, Colin is the rare sports analyst who’s brave (or crazy) enough to speak his mind—even if it pisses some people off. Of course, it helps that a lot of what Colin has to say is simply hilarious. Lots of writers can tell you about Boston’s storied sports history. But how many can tell you why the city of Boston is America’s five year old? Lots of writers will brag about the stuff they got right, but how many will happily list all the calls they got completely and utterly wrong? Whether he’s pointing out the stupidity of conspiracy theories, explaining why media bias isn’t nearly as big a deal as many assume, or calling out those who prize short term wins over sustainability, Colin is smart, thought-provoking, and laugh-out-loud funny. Some of the questions he’s not afraid to ask in You Herd Me! include: Is Tiger Woods really a sex addict—or does he just have good PR? Is “work-life balance” really the ideal we should all strive for—or is that just a way for people feel better about mediocrity? Is talent really all it’s cracked up to be—or can too much talent actually be counterproductive? Is the X games really a sport—or would we all be better off if we admitted it’s something else entirely? Is Hell really a supernatural place of fire and brimstone—or is it actually just another word for living in Tampa? Unapologetically entertaining and packed with behind-the-scenes insights you won’t get anywhere else, You Herd Me! is unlike any other sports book ever written.
| Author | : Michelle Baddeley |
| Publisher | : Yale University Press |
| Total Pages | : 294 |
| Release | : 2018-07-10 |
| Genre | : Psychology |
| ISBN | : 0300231822 |
“Why we run with—or avoid—the crowd, and why it matters, from choosing a restaurant in a tourist trap to believing fake news. I learned a lot” (Tim Harford, author of The Undercover Economist). Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today’s interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information—or misinformation—flashes across the globe and drives rapid shifts in group opinion. Adverse results can include speculative economic bubbles, irrational denigration of scientists and other experts, seismic political reversals, and more. Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs. nonrational and cognitive vs. emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world. “Her observations on how both risk-taking and conformism contributed to Donald Trump’s election, and on how social media affects ‘copycats,’ make for a well-timed and valuable study.” —Publishers Weekly “This might well become the defining book, for this decade and more, on the topic of herding and social influence.” —Cass Sunstein, co-author of Nudge
| Author | : Mark Earls |
| Publisher | : John Wiley & Sons |
| Total Pages | : 438 |
| Release | : 2009-08-07 |
| Genre | : Business & Economics |
| ISBN | : 0470685484 |
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
| Author | : Andrea Bartz |
| Publisher | : Ballantine Books |
| Total Pages | : 370 |
| Release | : 2020-03-24 |
| Genre | : Fiction |
| ISBN | : 1984826379 |
Why did the founder of a glamorous coworking space for women disappear? Her best friends will risk everything to uncover the truth in this “propulsive thriller” (Marie Claire) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. “Perfect for fans of Big Little Lies.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Real Simple • Marie Claire • Good Housekeeping • CrimeReads As CEO of the Herd, an elite women-only coworking space, Eleanor Walsh seems to have it all: close friends, a sweet husband, and the most glamorous and successful female-empowerment-based company in New York City. Then she vanishes on the night of a glitzy press conference—and the police suspect foul play. For Hana, the head of PR for the Herd and Eleanor’s best friend, this is a nightmare. For Hana’s sister, Katie, a journalist, this is the story that will make her career. But when the sisters launch their own investigation and begin to learn what Eleanor was hiding, they must also face the secrets they’ve been keeping from each other—and confront just how dangerous it can be when women’s perfect veneers start to crack.
| Author | : Youngme Moon |
| Publisher | : Currency |
| Total Pages | : 290 |
| Release | : 2011-09-06 |
| Genre | : Business & Economics |
| ISBN | : 030746086X |
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
| Author | : Johan Anderberg |
| Publisher | : Scribe Publications |
| Total Pages | : 346 |
| Release | : 2022-03-29 |
| Genre | : Medical |
| ISBN | : 1922586315 |
In the spring of 2020, as a new and deadly virus rapidly spread across the globe, the world shut down. But a small country in Northern Europe remained open. First, its government instituted no restrictions. Then, it didn’t order the wearing of face masks. While the rest of the world looked on with incredulity, condemnation, admiration, and even envy, a small country in Northern Europe stood alone. As Covid-19 spread across the globe rapidly, the world shut down. But Sweden remained open. The Swedish Covid-19 strategy was alternately lauded and held up as a cautionary tale by international governments and journalists alike — with all eyes on what has been dubbed ‘The Swedish Experiment’. But what made Sweden take such a different path? And did it work? In The Herd, journalist Johan Anderberg narrates this improbable story, guiding the reader through the history and practice of epidemiology, and the ticking-clock decisions that Sweden's pandemic-response decision-makers were faced with on a daily basis. Weaving past and present effortlessly, Anderberg has written a real-life thriller about a nation dealing differently with a global crisis.
| Author | : Ken Wells |
| Publisher | : Simon and Schuster |
| Total Pages | : 274 |
| Release | : 2007-11-01 |
| Genre | : Nature |
| ISBN | : 1416583181 |
For more than sixty years, The Wall Street Journal has prided itself not just on its serious journalism, but also on the whimsical and arcane stories that amuse and delight its readers. In that regard, animal stories have proven to be the most beloved of all. Now, veteran Journal reporter and Page One editor Ken Wells gathers the finest, funniest, and most fascinating of these animal tales in one exceptional book. Here are lighthearted, witty stories of breakthroughs in goldfish surgery, the untiring efforts of British animal lovers who guide lovesick toads across dangerous motorways, and the quest to tame doggy anxieties by prescribing the human pacifier Prozac. Other pieces reflect on mankind's impact on the animal kingdom: a close-up look at the nascent fish-rights movement, the retirement of U.S. Air Force chimpanzees that once soared through space, and ongoing scientific efforts to defeat that most hardy enemy -- the cockroach. Each of these fifty-odd stories -- from the outlandish to the poignant -- exemplifies the superb feature writing that makes The Wall Street Journal one of America's best-written newspapers. This charming and utterly captivating collection will be a joy not only to animal lovers, but to all those who appreciate artful storytelling by writers who are obviously having a wonderful time spinning the tales.
| Author | : Andrea Bartz |
| Publisher | : Ballantine Books |
| Total Pages | : 354 |
| Release | : 2019-02-26 |
| Genre | : Fiction |
| ISBN | : 0525574735 |
What really happened the night Edie died? Years later, her best friend Lindsay will learn how unprepared she is for the truth in this “impressive debut” (People) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BuzzFeed • Glamour • Real Simple • Marie Claire • Library Journal • Booklist • CrimeReads In 2009, Edie had New York’s social world in her thrall. Mercurial and beguiling, she was the shining star of a group of recent graduates living in a Brooklyn loft and treating New York like their playground. When Edie’s body was found near a suicide note at the end of a long, drunken night, no one could believe it. Grief, shock, and resentment scattered the group and brought the era to an abrupt end. A decade later, Lindsay has come a long way from the drug-addled world of Calhoun Lofts. She has devoted best friends, a cozy apartment, and a thriving career as a magazine’s head fact-checker. But when a chance reunion leads Lindsay to discover an unsettling video from that hazy night, she starts to wonder if Edie was actually murdered—and, worse, if she herself was involved. As she rifles through those months in 2009—combing through case files, old technology, and her fractured memories—Lindsay is forced to confront the demons of her own violent history to bring the truth to light.
