Direct Marketing Guide to Canada

Direct Marketing Guide to Canada
Author: William A. Delphos
Publisher: DIANE Publishing
Total Pages: 184
Release: 1995-10
Genre:
ISBN: 0788123610

Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!