Docomo
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Author | : John C. Beck |
Publisher | : Amacom Books |
Total Pages | : 264 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780814407530 |
In just two years since its formation as a division of Nippon Telephone and Telegraph, DoCoMo has become the second largest mobile phone service provider in the world. This text chronicles the Japanese company's meteoritic rise and examines the reasons behind its success. After interviewing top executives with the firm, the authors have concluded that the key ingredient in DoCoMo's success is not efficiency or dedication but human feelings. Annotation copyrighted by Book News, Inc., Portland, OR
Author | : |
Publisher | : IGI Global |
Total Pages | : 247 |
Release | : 2005-01-01 |
Genre | : Business & Economics |
ISBN | : 1591405807 |
The mobile services industry is going through a major transformation, which challenges many of the basic assumptions behind the existing business models. As the business paradigm shifts from voice-centric to data-centric mobile services, the ways of analyzing the industry need to evolve as well. Mobile Services in the Networked Economy provides new insight into the structure and dynamics of the mobile services industry by combining novel ideas from the complexity theory, from the research of vertical integration strategies and from the theories of networked organizations. These ideas and theories are then applied to the context of three different types of mobile services markets in Japan, Finland and the UK. The case analyses demonstrate how the three markets are currently going through very distinct phases of evolution in a continuum between two very different kinds of business environments. The analysis of the mobile services industry presented in this book will help the reader not only to understand the logic behind the way the industry looks today, but also to foresee possible future trends in the development of a given mobile services market.
Author | : David Bull |
Publisher | : Morgan Kaufmann |
Total Pages | : 498 |
Release | : 1999 |
Genre | : Computers |
ISBN | : 9780121403102 |
Describes the state-of-the-art in digital multimedia communications. This text presents an integrated view of advanced radio systems, network architectures and source coding.
Author | : Mitsuru Kodama |
Publisher | : Springer Science & Business Media |
Total Pages | : 179 |
Release | : 2009-12-01 |
Genre | : Business & Economics |
ISBN | : 3642037895 |
"Business architecture" is a concept for optimizing corporate boundaries aimed at realizing targeted business models and corporate system design involving stakeholders. To optimize the corporate boundaries, companies must partially and/or wholly optimize the individual management elements s (strategy, organization, technology, operation, and leadership) comprising the corporate system that has achieved congruence with its environment. The type of management concerned with optimizing these corporate boundaries and the corporate systems that consist of individual management elements is referred to in this book as "boundary management." The concept of "boundaries congruence" inside and outside the corporate system, and the formation of an optimal architecture concerned with environmental change and with management elements such as strategy, organization, technology, operation, and leadership are key to implementing dynamic strategic management. This book presents the concept of "business architecture" and optimizing processes as a corporate system based on multiple corporate case studies (Sony, NTT-DATA, NTT-DoCoMo, Toyota, Honda, Omron, Takara, Recruit, First Retailing, Panasonic, and Canon).
Author | : Gupta Ruchi |
Publisher | : S. Chand Publishing |
Total Pages | : 414 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 812194001X |
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Author | : |
Publisher | : Quyen |
Total Pages | : 221 |
Release | : 2015-02-03 |
Genre | : |
ISBN | : |
Author | : Alex Lightman |
Publisher | : John Wiley & Sons |
Total Pages | : 336 |
Release | : 2002-06-11 |
Genre | : Business & Economics |
ISBN | : 0471218723 |
A whirlwind tour through the exciting landscape opening up around digital wireless communication In The Brave New Unwired World, the CEO of one of today's hottest wireless businesses explores the latest thinking and trends in the exciting world of digital wireless communication and boldly predicts the future of this hot new field. He acquaints readers with the amazing technologies involved and the no less amazing profit opportunities opening up around them. Drawing upon his unique access to top management at Nokia, Ericsson, Motorola, Verizon, IBM, Cisco, Psion, Microsoft, and other key players, he profiles those who are vying to be among the first to cash in on the wireless revolution while holding their own against brilliant upstarts, government regulation, and the threat of extinction by competitors who appear from virtually nowhere, at any moment.
Author | : Mitsuru Kodama |
Publisher | : World Scientific |
Total Pages | : 380 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 9814317896 |
Presents an analysis of the business model unique to Japanese firms, emphasising four special features: the vertical value chain model, cross-industry collaboration, dynamic knowledge integration, and strategic innovation capability. This book also emphasises on inter- and intra-organizational collaboration as a source of strategic innovation.
Author | : United States. Federal Communications Commission |
Publisher | : |
Total Pages | : 986 |
Release | : 2017 |
Genre | : Telecommunication |
ISBN | : |
Author | : Michael J. Shaw |
Publisher | : Routledge |
Total Pages | : 286 |
Release | : 2015-05-15 |
Genre | : Business & Economics |
ISBN | : 1317472691 |
This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.