Directory Of Periodicals Published In India 1986 87
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National Information Resources for Social Sciences in India
| Author | : S. P. Agrawal |
| Publisher | : Concept Publishing Company |
| Total Pages | : 200 |
| Release | : 1992 |
| Genre | : Information theory in the social sciences |
| ISBN | : 9788170224297 |
Indian National Bibliography
| Author | : B. S. Kesavan |
| Publisher | : |
| Total Pages | : 954 |
| Release | : 1992 |
| Genre | : Government publications |
| ISBN | : |
Current Catalog
| Author | : National Library of Medicine (U.S.) |
| Publisher | : |
| Total Pages | : 824 |
| Release | : 1993 |
| Genre | : Medicine |
| ISBN | : |
First multi-year cumulation covers six years: 1965-70.
Marketing Research
| Author | : S.L. Gupta |
| Publisher | : Excel Books India |
| Total Pages | : 620 |
| Release | : 2004-05 |
| Genre | : Marketing research |
| ISBN | : 9788174463456 |
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
National Library of Medicine Current Catalog
| Author | : National Library of Medicine (U.S.) |
| Publisher | : |
| Total Pages | : 1028 |
| Release | : |
| Genre | : Medicine |
| ISBN | : |
Challenges for South Asian Resources and Information Services
| Author | : Rajwant Singh Chilana |
| Publisher | : Concept Publishing Company |
| Total Pages | : 506 |
| Release | : 2008 |
| Genre | : Information resources |
| ISBN | : 9788180695278 |
Ravindra Nath Sharma, b. 1941, Indian library and information scientist; contributed articles.
