Digital Domination
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| Author | : Caleb Bissinger |
| Publisher | : Greenhaven Publishing LLC |
| Total Pages | : 178 |
| Release | : 2017-07-15 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 1534501258 |
Are tech giants the new robber barons of the digital age? Many governments and ordinary people are increasingly uncomfortable with the monopolistic might a small number of tech companies are amassing, the taxes they are avoiding, the data they are collecting, the privacy they are undermining, and the way they are functioning as “extraterritorial” powers beholden to no state and to no citizen or consumer. All sides of this super-charged debate are represented here—from those of the chieftains of Silicon Valley and EU regulators to FBI counterintelligence agents, scrappy open-source programmers, and ordinary computer users and digital consumers—in an effort to illuminate the digital world we currently inhabit, the limits of its freedoms, and who owns and controls its future.
| Author | : Chris Thompson |
| Publisher | : Chris Thompson |
| Total Pages | : 60 |
| Release | : 2023-04-30 |
| Genre | : Business & Economics |
| ISBN | : |
Digital marketing is constantly evolving, and staying up to date with the latest trends and strategies is essential for success. In this comprehensive guide, an experienced digital marketer shares their expertise gained from over 20 years in the industry. Covering everything from building a digital marketing team and infrastructure, to creating effective campaigns and measuring performance, this book provides a step-by-step roadmap for achieving digital domination. Readers will learn how to develop a marketing automation strategy, create a content marketing plan, build a social media presence, and utilize search engine marketing and email marketing to their fullest potential. They'll also gain insights on emerging technologies such as virtual and augmented reality, artificial intelligence, and machine learning, and how to leverage them in their digital marketing efforts. The book doesn't stop at just providing information; it also offers practical tips and advice on managing digital marketing budgets, building a brand online, engaging with customers, and optimizing websites and landing pages. With motivational quotes and real-life examples peppered throughout, readers will find the book not only informative, but also inspiring. Whether you're a seasoned digital marketer looking to take your skills to the next level, or a business owner wanting to master the digital landscape, this guide is the ultimate resource for achieving digital domination. So, get ready to take your digital marketing game to the next level and become a leader in your industry.
| Author | : Abidur Rahman |
| Publisher | : Ocleno |
| Total Pages | : 24 |
| Release | : 2023-10-04 |
| Genre | : Business & Economics |
| ISBN | : |
Dive into the Digital Revolution: A Comprehensive Guide to Digital Marketing Strategy" is your passport to navigating the dynamic and ever-evolving landscape of digital marketing. In this meticulously crafted guidebook, you will embark on a transformative journey through the realms of social media, SEO, content marketing, email campaigns, influencer partnerships, and more. Written by experts, this book provides a masterclass in digital marketing, unveiling the secrets behind successful online campaigns and customer engagement. Discover the art of crafting compelling brand narratives, the science of optimizing search engine rankings, and the strategies for harnessing the power of social media platforms. Explore the nuances of influencer marketing, learn the intricacies of email campaigns, and unravel the mysteries of content creation that captivates audiences. With in-depth chapters, practical case studies, and actionable insights, this book equips you with the tools and knowledge needed to create impactful digital marketing strategies. Whether you're a seasoned marketer seeking to sharpen your skills or a newcomer to the digital landscape, this book offers a comprehensive roadmap to success. Embrace the power of data-driven decision-making, leverage the latest tools and techniques, and build authentic connections with your audience. Prepare to elevate your digital marketing game, enhance your brand's online presence, and drive meaningful engagement. "Dive into the Digital Revolution" is not just a book; it's your essential guide to conquering the digital realm and achieving lasting success in the competitive world of online marketing. Embark on this journey and unlock the limitless possibilities of the digital age.
| Author | : Martin Moore |
| Publisher | : Oxford University Press |
| Total Pages | : 441 |
| Release | : 2018 |
| Genre | : Business & Economics |
| ISBN | : 0190845120 |
Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.
| Author | : Martin Moore |
| Publisher | : Oxford University Press |
| Total Pages | : 441 |
| Release | : 2018-05-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0190845139 |
Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.
| Author | : Fiona Sterling |
| Publisher | : RWG Publishing |
| Total Pages | : 29 |
| Release | : 2024-06-11 |
| Genre | : Business & Economics |
| ISBN | : |
Content Kings: Crafting Winning Strategies for Digital Domination by Fiona Sterling is an essential guide for brands navigating the turbulent waters of digital transformation. In an era where online presence can make or break a company, Sterling delves into the intricate dynamics of digital channels, advertising revenue, and content production. Using the innovative approach of Spotify Engineering Culture as a case study, she provides a roadmap for digital newcomers and vulnerable incumbents alike. The book explores the tension between the need for high-quality content and the fiscal pressures faced by publishers. It examines the rise and fall of brands in the digital age, from the dominance of retail giants like P&G, Tesco, and Walmart to the disruption of traditional markets by fast-moving consumer goods (FMCG) firms. With insightful analysis and strategic recommendations, Content Kings offers a blueprint for success in the digital realm. Whether you're a small brand looking to make your mark or a traditional publisher seeking to adapt, this book provides the tools and knowledge to thrive in the competitive landscape of online media.
| Author | : Fahri Ӧzsungur |
| Publisher | : Taylor & Francis |
| Total Pages | : 237 |
| Release | : 2022-10-31 |
| Genre | : Business & Economics |
| ISBN | : 1000784681 |
Managing the Digital Workplace in the Post-Pandemic provides a cutting-edge survey of digital organizational behaviour in the post-pandemic workplace, drawing from an international range of expertise. It introduces and guides students and practitioners through the current best practices, laboratory methods, policies and protocols in use during these times of rapid change to workplace practices. This book is essential reading for students, researchers and practitioners in business and management. The book draws on global expertise from its contributors while being suitable for class and educational use, with each chapter including further reading, chapter summaries and exercises. Tutors are supported with a set of instructor materials that include PowerPoint slides, a test bank and an instructor's manual. This text covers a wide range of themes in this fast-developing field, including: The effect of the pandemic on the digital workplace Gender and cyberbullying in the context of the digital workplace Digital ergonomics and productivity Digital conflict management
| Author | : Christian Fuchs |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 273 |
| Release | : 2022-09-19 |
| Genre | : Social Science |
| ISBN | : 1803824190 |
Digital Humanism explores how Humanism can help us to critically understand how digital technologies shape society and humanity, providing an introduction to Humanism in the digital age.
| Author | : Christian Fuchs |
| Publisher | : Taylor & Francis |
| Total Pages | : 321 |
| Release | : 2022-11-30 |
| Genre | : Social Science |
| ISBN | : 1000801470 |
This sixth volume in Christian Fuchs' Media, Communication and Society series draws on radical Humanist theory to address questions around the digital public sphere and the challenges and opportunities for digital democracy today. The book discusses topics such as digital democracy, the digital public sphere, digital alienation, sustainability in digital democracy, journalism and democracy, public service media, the public service Internet, and democratic communications. Fuchs argues for the creation of a public service Internet run by public serviceMedia that consists of platforms such as a public service YouTube and Club 2.0, a renewed digital democracy and digital public sphere version of the legendary debate programme formats Club 2 and After Dark. Overall, the book presents foundations and analyses of digital democracy that are interesting for both students and researchers in media studies, cultural studies, communication studies, political science, sociology, Internet research, information science, as well as related disciplines.
| Author | : Martin Moore |
| Publisher | : Oxford University Press |
| Total Pages | : 441 |
| Release | : 2018-05-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0190845147 |
Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.
