Digital Communication Management
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| Author | : Beatriz Peña-Acuña |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 180 |
| Release | : 2018-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1789235146 |
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
| Author | : Richard A. Gershon |
| Publisher | : SAGE Publications |
| Total Pages | : 355 |
| Release | : 2016-02-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1483322548 |
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
| Author | : Erdem Öngün |
| Publisher | : Information Science Reference |
| Total Pages | : 0 |
| Release | : 2021-11-12 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781799884217 |
"Beginning with a refined definition of the concept of digital citizenship and the related literacy, this research book endeavors to cover many other different components engaged with the digital world responsibilities, creating awareness as a digital citizen capable of helping or conflicting with others in the digital world especially during a period of crisis"--
| Author | : Lídia Oliveira |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-10 |
| Genre | : Digital communications |
| ISBN | : 9781799885283 |
"This book is aimed at researchers who want to improve their understanding of the strategic role of new digital technologies in the field of cultural tourism, offering innovative research results within the scope of the interdisciplinary cross between Digital Communications, Internet of Things, and Cultural Tourism"--
| Author | : Erica Dhawan |
| Publisher | : St. Martin's Press |
| Total Pages | : 180 |
| Release | : 2021-05-11 |
| Genre | : Business & Economics |
| ISBN | : 1250246539 |
An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
| Author | : Mark Anthony Camilleri |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 206 |
| Release | : 2021-02-19 |
| Genre | : Business & Economics |
| ISBN | : 1800712669 |
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
| Author | : Nuno Martins |
| Publisher | : Springer Nature |
| Total Pages | : 716 |
| Release | : 2021-10-21 |
| Genre | : Architecture |
| ISBN | : 3030897354 |
This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 5th International Conference on Digital Design and Communication, Digicom 2021, held on November 4–6, 2021, in Barcelos, Portugal, and continuing the tradition of the previous book, it describes new design strategies and solutions to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.
| Author | : Robert G. Gallager |
| Publisher | : Cambridge University Press |
| Total Pages | : |
| Release | : 2008-02-28 |
| Genre | : Technology & Engineering |
| ISBN | : 113946860X |
The renowned communications theorist Robert Gallager brings his lucid writing style to the study of the fundamental system aspects of digital communication for a one-semester course for graduate students. With the clarity and insight that have characterized his teaching and earlier textbooks, he develops a simple framework and then combines this with careful proofs to help the reader understand modern systems and simplified models in an intuitive yet precise way. A strong narrative and links between theory and practice reinforce this concise, practical presentation. The book begins with data compression for arbitrary sources. Gallager then describes how to modulate the resulting binary data for transmission over wires, cables, optical fibers, and wireless channels. Analysis and intuitive interpretations are developed for channel noise models, followed by coverage of the principles of detection, coding, and decoding. The various concepts covered are brought together in a description of wireless communication, using CDMA as a case study.
| Author | : František Pollák |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 165 |
| Release | : 2022-01-07 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1839695110 |
Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
| Author | : Andrade, José Gabriel |
| Publisher | : IGI Global |
| Total Pages | : 325 |
| Release | : 2022-04-15 |
| Genre | : Business & Economics |
| ISBN | : 1799897923 |
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
