A Dictionary of Marketing

A Dictionary of Marketing
Author: Charles Doyle
Publisher: Oxford University Press, USA
Total Pages: 450
Release: 2011-03-24
Genre: Business & Economics
ISBN: 0199590230

Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Dictionary of Marketing Terms

Dictionary of Marketing Terms
Author: Jane Imber
Publisher: Barron's Educational Series, Incorporated
Total Pages: 612
Release: 2000-04
Genre: Business & Economics
ISBN:

More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".

Dictionary of Marketing Terms

Dictionary of Marketing Terms
Author: Peter D. Bennett
Publisher: McGraw-Hill Companies
Total Pages: 344
Release: 1995
Genre: Business & Economics
ISBN:

Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.

The CIM Marketing Dictionary

The CIM Marketing Dictionary
Author: Norman Hart
Publisher: Routledge
Total Pages: 328
Release: 2012-11-12
Genre: Business & Economics
ISBN: 1136008349

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

The Dictionary of Marketing

The Dictionary of Marketing
Author: Azaz Motiwala
Publisher: Lulu.com
Total Pages: 296
Release: 2005
Genre: Business & Economics
ISBN: 1435705122

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

The AMA Dictionary of Business and Management

The AMA Dictionary of Business and Management
Author: George Thomas Kurian
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 298
Release: 2013
Genre: Business & Economics
ISBN: 0814420281

Now students, instructors, and professionals everywhere can find clear, authoritative, explanations of more than 6,000 key business terms. Prepared by a noted encyclopedist, The AMA Dictionary of Business and Management covers a vast range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. The book explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more-all the crucial ideas that have transformed business practices and management science in the past 25 years. In addition to concise definitions, this indispensable reference includes longer entries for ideas needing more elaborate explanations, as well as a pronunciation guide for difficult words, special sections on usage, and a thesaurus of related words. While quick definitions abound online, The AMA Dictionary of Business and Management supplies the depth and clarity lacking in most "webinitions." And it includes thousands of technical terms omitted from even premier unabridged dictionaries. From Abilene paradox to zero-based budgeting, this is an essential resource for anyone serious about business.

Macmillan Dictionary of Marketing & Advertising

Macmillan Dictionary of Marketing & Advertising
Author: Michael J. Baker
Publisher: New York : Nichols Publishing Company
Total Pages: 234
Release: 1984
Genre: Business & Economics
ISBN:

Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR

The Marketing Glossary

The Marketing Glossary
Author: Mark N. Clemente
Publisher: clementebooks
Total Pages: 502
Release: 2002
Genre: Business & Economics
ISBN: 0971943400

Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com