Decoding the Digital Jungle

Decoding the Digital Jungle
Author: Vikas Chawla, David Appasamy, Nandita Raman
Publisher: Notion Press
Total Pages: 204
Release: 2021-04-07
Genre: Business & Economics
ISBN: 1638325030

Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand’s online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.

Decoding the Digital Jungle

Decoding the Digital Jungle
Author: David Appasamy
Publisher:
Total Pages: 190
Release: 2021-03-30
Genre:
ISBN: 9781638325024

Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people 'migrated' to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand's online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.

Decoding Branding

Decoding Branding
Author: Royce Yuen
Publisher: Routledge
Total Pages: 196
Release: 2021-05-31
Genre: Business & Economics
ISBN: 1317623010

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

Decoding Disinformation

Decoding Disinformation
Author: Thalia Quayle
Publisher: Publifye AS
Total Pages: 123
Release: 2024-10-11
Genre: Political Science
ISBN: 8233932876

""Decoding Disinformation"" tackles the pressing issue of digital misinformation in our modern world. This comprehensive guide explores the psychology behind fake news, the mechanics of digital propaganda, and essential fact-checking tools. The book argues that critical thinking and media literacy are crucial for navigating today's information-saturated landscape, where social media algorithms and cognitive biases can amplify false narratives. Readers will gain insights into the evolution of misinformation, from pre-internet rumors to sophisticated digital manipulation techniques. The book highlights how conspiracy theories spread and why they appeal to certain individuals, shedding light on the complex interplay between human psychology and technology. It also provides practical strategies for identifying and debunking false claims, empowering readers to become more resilient to manipulation. Progressing through chapters on belief psychology, social media dynamics, and fact-checking techniques, ""Decoding Disinformation"" offers a multifaceted view of the issue. By combining academic research with real-world examples and expert interviews, the book presents a balanced, solution-oriented approach to combating misinformation, making it an invaluable resource for anyone seeking to navigate the digital information landscape more effectively.

Decoding Digital

Decoding Digital
Author: Somdutta Singh
Publisher: Notion Press
Total Pages: 363
Release: 2019-12-12
Genre: Computers
ISBN: 1647339316

This book entails a detailed analysis of digital sciences, it’s impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is at once, comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision by leveraging comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how design, Facebook, PR and other aspects are interwoven and influence one another.

Digital Transformation for Improved Industry and Supply Chain Performance

Digital Transformation for Improved Industry and Supply Chain Performance
Author: Khan, Muhammad Rahies
Publisher: IGI Global
Total Pages: 438
Release: 2024-05-01
Genre: Business & Economics
ISBN:

In the rapidly evolving landscape of Industry 4.0, integrating digital technologies into supply chain management (SCM) presents opportunities and challenges. While Industry 4.0 promises increased efficiency, productivity, and competitiveness, its impact on sustainability within SCM remains a pressing concern. Existing literature often needs to look more into the holistic integration of Industry 4.0 technologies with sustainable practices in SCM, leaving a critical gap in understanding and implementation. This gap not only inhibits the realization of sustainable performance but also hinders firms from aligning with global sustainability agendas such as the United Nations Sustainable Development Goals (UNSDG) 2030. Digital Transformation for Improved Industry and Supply Chain Performance offers a comprehensive solution by examining the integration of Industry 4.0 technology and SCM sustainability. It addresses the urgent need for firms to undergo digital transformation to achieve sustainable performance. It provides insights into how Industry 4.0 technologies can be strategically leveraged to promote sustainability in SCM operations. Through in-depth analysis of critical topics such as cybersecurity, resilience, circular economy practices, and ethical considerations, this book equips readers with the knowledge and tools necessary to navigate the complexities of Industry 4.0-enabled SCM sustainability.

Decoding Your Cat

Decoding Your Cat
Author: American College of Veterinary Beha
Publisher: Harvest
Total Pages: 373
Release: 2020
Genre: Nature
ISBN: 1328489906

One of the predominant reasons that owners abandon or give up their pets is because of unwanted behaviors. Many have tried to instruct proper cat training. Now experts at the American College of Veterinary Behaviorists provide an in-depth understanding of the underlying reasons for a cat's problem behavior, giving owners new insight on promoting their cat's physical and psychological health and wellness and maintaining a long and fulfilling relationship together. Conveying the newest and best information on cat behavioral science, this book will help readers provide a home environment that is happy, safe, and functional, and in general to help cats live longer and fuller lives. -- adapted from jacket

Maya Moves Away

Maya Moves Away
Author: Miller
Publisher: Carson-Dellosa Publishing
Total Pages: 28
Release: 2018-07-01
Genre: Juvenile Fiction
ISBN: 1641567325

Book Features: • 24 pages, 8 inches x 8 inches • Ages 5-8, Grades K-2 leveled readers • Simple, easy-to-read pages with illustrations • Features a simple vocabulary list • Includes reading and teaching tips The Importance of Reading: Introduce hard yet important topics to your child with Maya Moves Away: A Story About Moving. The 24-page book features pictures, simple language, and reading tips to practice early reading comprehension skills. Hands-On Reading: Moving can be difficult, and Maya is sad about moving away and leaving her friends and neighbors... until she makes a new friend at her new home! Learn about some of the exciting parts of moving, like making new friends. Features: More than just an insightful story about the changes that come along with moving, this kids book also includes a vocabulary list as well as reading and teaching tips for additional interaction and engagement on the topic of moving. Leveled Books: Vibrant illustrations and leveled text work together to engage your child and promote reading comprehension skills. The leveled book engages k-grade 2 readers with new vocabulary and relevant topics like moving and making new friends. Why Rourke Educational Media: Since 1980, Rourke Publishing Company has specialized in publishing engaging and diverse non-fiction and fiction books for children in a wide range of subjects that support reading success on a level that has no limits.

WERK: A Satirical Survival Guide for Young Professionals in the Office Jungle

WERK: A Satirical Survival Guide for Young Professionals in the Office Jungle
Author: K. D. Gudwerck
Publisher: K. D. Gudwerck
Total Pages: 361
Release: 2024-01-22
Genre: Self-Help
ISBN:

Dive into the uproarious world of office life with K.D. Gudwerck's "WERK" – a sharp, satirical survival guide for young professionals. In this laugh-out-loud journey, Gudwerck demystifies the chaos of the corporate jungle, offering witty insights and comical strategies to navigate its absurdities. From conquering Monday Madness to decoding the caffeine-fueled rituals of Coffee, Caffeine, and Colleagues, Gudwerck transforms mundane office activities into hilarious escapades. Email Escapades takes center stage, turning the inbox battle into a comedic quest from Inbox Zero to Infinity, while Office Jargon 101 hilariously deciphers the cryptic buzzwords of corporate speak. Bosses, Bloopers, and Blunders expose the quirky dynamics of workplace hierarchy, while Fashion Roulette navigates the perplexing world of office dress codes with a comedic twist. Procrastination Station provides playful tips for avoiding derailment, and Surviving Office Parties and Team-Building Torchers turns social events into laugh-out-loud adventures. Desk Yoga and Stress Ball Strategies become essential survival tools, offering quirky approaches to maintain sanity. The Great Escape explores daydreaming techniques during boring meetings, turning dull gatherings into moments of creativity and mental exploration. Gudwerck wraps up the journey by highlighting Humor as a Career Skill, revealing how laughter can be a secret weapon in the professional arena. With wit and practical advice, "WERK" is the ultimate guide for young professionals to not just survive but thrive in the wild and wonderful world of the office jungle. Get ready for a hilarious ride through the absurdities of corporate life, where a well-timed chuckle might just be the key to success!