Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media

Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media
Author: Mark Beal
Publisher: Independently Published
Total Pages: 152
Release: 2018-09-27
Genre: Business & Economics
ISBN: 9781724080882

In Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media, Mark Beal shares insights from in-depth one-on-one interviews he conducted with more than 50 Gen Zers across the United States from Connecticut to California, from age 13 to 23, from high school freshman to those who just graduated college and joined the workforce. This book is the essential guide for any employer, marketer or media and content company that is attempting to connect and engage with Gen Z.

Chips & Pop

Chips & Pop
Author: Robert Barnard
Publisher:
Total Pages: 304
Release: 1998
Genre: Business & Economics
ISBN:

"By definition, this generation -- those born between the early sixties and late seventies -- has no "hard edges". It is a generation based on formative experiences and pivotal events rather than specific birthdates and cohort size. Essentially, you are a Nexus if you first felt the effects of the computer chip and global media at some point during your formative years. This means you could have encountered a PC for the first time in university or mastered Pong (the first video game) at the age of seven. You could be Nexus if you watched live CNN coverage of the Gulf War at high school, saw the space shuttle Challenger blow up in high school, or were the first kid in your neighbourhood with cable TV and a remote control." (p.17,18).

Unfairly Labeled

Unfairly Labeled
Author: Jessica Kriegel
Publisher: John Wiley & Sons
Total Pages: 258
Release: 2016-02-29
Genre: Business & Economics
ISBN: 1119220602

A blueprint for managing people, not generations Unfairly Labeled challenges the very concept of "generational differences" as an unfair generalization, and offers a roadmap to intergenerational understanding. While acknowledging that generational stereotypes exist, author Jessica Kriegel argues that they are wrong—and that it's unreasonable to assume that the millions of people born in the same 20-year time span are motivated by the same things, attracted to the same things, and should be dealt with in the same way. Kriegel's experience as Organizational Developer at Oracle puts her squarely in the talent strategy realm, where she works to optimize leadership development, team effectiveness, and organizational design. Drawing upon her experiences with workers of all ages and types, she shows how behaviors know no generational boundaries and how to work with people based on their talents, strengths, and weaknesses rather than simply slapping on a generational label and fitting them into an arbitrary slot. There are 80 million Millenials in America, yet there are myriad books on "managing Millenials" and "working with Millenials" and "the problem with Millenials." This book shows that whether you're working with Millenials, Generation X, or Baby Boomers, age is not the issue—it's the interpersonal dynamics that matter most. Examine the concept of "generational issues" Explore the disparate reality of each 20-year generational span Learn to understand and work effectively with other generations Facilitate intergenerational understanding sessions The human mind craves categorization, so the tendency to lump people together is natural. It may, however, be holding your organization back. The members of each generation have only one thing in common—their age—and even that varies by two whole decades. Why assume that they should all be managed the same way? Unfairly Labeled shows you a better way, and provides a roadmap to a more effective organizational strategy.

Decoding the Social World

Decoding the Social World
Author: Sandra Gonzalez-Bailon
Publisher: MIT Press
Total Pages: 257
Release: 2017-12-22
Genre: Social Science
ISBN: 0262343460

How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.

Leaders Make the Future

Leaders Make the Future
Author: Bob Johansen
Publisher: Berrett-Koehler Publishers
Total Pages: 216
Release: 2009-05-11
Genre: Business & Economics
ISBN: 1605090034

What future forces will affect a leaders ability to lead in the next year, 5 years, 10 years?

Sticking Points

Sticking Points
Author: Haydn Shaw
Publisher: Tyndale House Publishers, Inc.
Total Pages: 285
Release: 2013-07-22
Genre: Business & Economics
ISBN: 1414386192

This is the first time in American history that we have had four different generations working side-by-side in the workplace: the Traditionalists (born before 1945), the Baby Boomers (born 1945-1964), Gen X (born 1965-1980), and the Millennials (born 1981-2001). Haydn Shaw, popular business speaker and generational expert, has identified 12 places where the 4 generations typically come apart in the workplace (and in life as well). These sticking points revolve around differing attitudes toward managing one’s own time, texting, social media, organizational structure, and of course, clothing preferences. If we don’t learn to work together and stick together around these 12 sticking points, then we’ll be wasting a lot of time fighting each other instead of enjoying a friendly and productive team. Sticking Points is a must-read book that will help you understand the generational differences you encounter while teaching how we can learn to speak one another’s language and get better results together.

Decoding Branding

Decoding Branding
Author: Royce Yuen
Publisher: Routledge
Total Pages: 196
Release: 2021-05-31
Genre: Business & Economics
ISBN: 1317623010

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.