Customer Perspectives On Plastic Money In Rural Areas
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| Author | : Philip Kotler |
| Publisher | : Taylor & Francis |
| Total Pages | : 277 |
| Release | : 2023-09-29 |
| Genre | : Business & Economics |
| ISBN | : 1000961265 |
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
| Author | : |
| Publisher | : |
| Total Pages | : 240 |
| Release | : 2012 |
| Genre | : Consumer protection |
| ISBN | : |
| Author | : Harjit Singh |
| Publisher | : S. Chand Publishing |
| Total Pages | : 824 |
| Release | : 2009-07 |
| Genre | : Business & Economics |
| ISBN | : 8121932076 |
Third Revised Edition 2014 In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and suggesting how it could be improved. I have also built up a large list of ideas based on my own experiences in reading and teaching the subjec
| Author | : Ramkishen Y. |
| Publisher | : Jaico Publishing House |
| Total Pages | : 276 |
| Release | : 2002-01-01 |
| Genre | : Business & Economics |
| ISBN | : 8179920852 |
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
| Author | : Zopounidis, Constantin |
| Publisher | : IGI Global |
| Total Pages | : 372 |
| Release | : 2018-06-29 |
| Genre | : Business & Economics |
| ISBN | : 1522561153 |
Financial analyses, investments, and accounting practices are continually developing and improving areas that have seen significant advancements in the past century. However, the recent bankruptcies by major banks, the debt crisis in the European Union, and the economic turmoil in several countries have caused severe downfalls in financial markets and financial systems worldwide. As the world works to recover, it is important to learn from these financial crises to ensure a more secure and sustainable outlook for organizations and the global future. Perspectives, Trends, and Applications in Corporate Finance and Accounting is a crucial resource providing coverage on the stock market, public deficits, investment firms’ performances, banking systems, and global economic trends. This publication highlights areas including, but not limited to, the relationship between the stock market and macroeconomics, earnings management, and pricing models while also discussing previous financial crises. This book is a vital reference work for accountants, financial experts, investment firms, corporate leaders, researchers, and policy makers.
| Author | : Dr. Shilpa S. Chadichal Archers & Elevators Publishing House Bangalore – |
| Publisher | : Archers & Elevators Publishing House |
| Total Pages | : 143 |
| Release | : |
| Genre | : Antiques & Collectibles |
| ISBN | : 8119653432 |
| Author | : |
| Publisher | : |
| Total Pages | : 288 |
| Release | : 1986 |
| Genre | : Rural development |
| ISBN | : |
| Author | : Thomas C. Dandridge |
| Publisher | : |
| Total Pages | : 32 |
| Release | : 1993 |
| Genre | : Entrepreneurship |
| ISBN | : |
| Author | : Amandeep Singh |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 250 |
| Release | : 2022-09-06 |
| Genre | : Business & Economics |
| ISBN | : 3110733781 |
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
| Author | : Yogesh K. Dwivedi |
| Publisher | : Springer |
| Total Pages | : 429 |
| Release | : 2018-04-11 |
| Genre | : Business & Economics |
| ISBN | : 3319750135 |
This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.
