Current problems of advertisement and image in economy and tourism = Aktualne problemy reklamy i image w ekonomii i turystyce
Author | : Redaktor Kwaśnik Zbigniew |
Publisher | : RSW |
Total Pages | : 262 |
Release | : 2012-05-17 |
Genre | : |
ISBN | : 1300369116 |
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Author | : Redaktor Kwaśnik Zbigniew |
Publisher | : RSW |
Total Pages | : 262 |
Release | : 2012-05-17 |
Genre | : |
ISBN | : 1300369116 |
Author | : Brian H. Spitzberg |
Publisher | : Springer Science & Business Media |
Total Pages | : 365 |
Release | : 2012-12-06 |
Genre | : Psychology |
ISBN | : 1461235723 |
Handbook of Interpersonal Competence Research offers a vital desk reference to anyone doing research on social skills and interaction. Interpersonal competence, defined broadly, refers to the quality or skillfulness of social interaction. The reference manual provides a complete and comprehensive bibliography on this subject, with over 1,600 entries, in addition to a review of over 80 measures directly related to the study of competence. The Handbook covers more measures, more constellation measures, and provides a far more detailed bibliography than any source available to date. No other work on this subject approaches the level of breadth and depth of both published and unpublished background sources. Handbook of Interpersonal Competence Research will be valuable to clinicians, consulting psychologists, organizational consultants, researchers, and students interested in the assessment of social skills.
Author | : Brian H. Spitzberg |
Publisher | : SAGE Publications, Incorporated |
Total Pages | : 260 |
Release | : 1984-09 |
Genre | : Language Arts & Disciplines |
ISBN | : |
Competent communication in everyday life; Approaches to the conceptualization of competence; Competence in communicatting: a criting of issues; Model of relational competence; Implications and future directions.
Author | : Evan Frendo |
Publisher | : Pearson Longman |
Total Pages | : 162 |
Release | : 2005 |
Genre | : Foreign Language Study |
ISBN | : 9780582779969 |
Written by experienced teachers and teacher trainers, this series offers practical teaching ideas within a clear, theoretical framework. Each title includes a photocopiable 'Task File' of training and reflection activities to reinforce theories and practical ideas presented.
Author | : N. Hativa |
Publisher | : Springer Science & Business Media |
Total Pages | : 535 |
Release | : 2012-12-06 |
Genre | : Education |
ISBN | : 9401005931 |
This volume addresses the important problem of understanding good university teaching, and focuses on the thinking, beliefs, and knowledge, which accompany teachers' actions. It is the first book to address this area and it promises to become a landmark volume in the field - helping us to understand a complex area of human activity and improve both teaching and learning. It is for education researchers, staff/faculty developers and educational developers.
Author | : David Allred Whetten |
Publisher | : |
Total Pages | : 92 |
Release | : 1996-01 |
Genre | : Employee motivation |
ISBN | : 9780004990415 |
Author | : Ken Hyland |
Publisher | : Routledge |
Total Pages | : 219 |
Release | : 2019-03-28 |
Genre | : Language Arts & Disciplines |
ISBN | : 0429959834 |
Specialised English: New Directions in ESP and EAP Research and Practice provides an authoritative and cutting-edge account of the latest avenues of research and practice in the dynamic field of Specialised English. Ken Hyland and Lillian Wong present 17 specially commissioned chapters by some of the world’s leading experts to offer discussions of key topics in research, theory and pedagogy from a variety of international perspectives. Divided into three sections, which focus on conceptual issues, text and classroom practice, this book: Offers a clear and accessible introduction to current issues in EAP and ESP, including academic interaction, academic lingua franca, second language publishing, workplace talk, practitioner identity, data-driven learning and critical thinking Includes studies of a range of genres such as research articles and student reports, student spontaneous speech, personal statements, builders’ diaries and university tutorials Presents links between theory and practice with a sampling of different research methodologies, practical applications and theoretical approaches Specialised English is essential reading for upper-level undergraduate and postgraduate students and researchers in EAP/ESP and applied linguistics, as well as pre- and in-service teachers and teacher educators.
Author | : Sebastian Nokes |
Publisher | : Pearson Education India |
Total Pages | : 380 |
Release | : 2007 |
Genre | : Project management |
ISBN | : 9788131714577 |
Author | : Vickie Rutledge Shields |
Publisher | : University of Pennsylvania Press |
Total Pages | : 225 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 0812217918 |
Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture.
Author | : Algis Mickunas |
Publisher | : |
Total Pages | : 173 |
Release | : 2018 |
Genre | : Business & Economics |
ISBN | : 9781536142532 |
The ad image has become the focus of ad research, and to a certain extent this is justified. To understand how the ad image is received, the tradition of advertising creators, planners and buyers have asserted it is based on memory. Specifically, it is rooted in affective memory in which the unconscious plays a role. The other side is cognitive, where the image may be received, but less affectively. Today, neuroscience is being deployed to validated current findings in order to prove advertising legitimization. The biggest companies are involved in the business of using technological reading of biomedicine to validate claims. However, the theoretical apparatuses remain the same as before. This book demonstrates a short critique of the theories and technology trending within the industry and demonstrates how the industry should be looking at the phenomenological foundations of memory as a body kinesthetic engagement before the image.