Crowd Surfing
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| Author | : Martin Thomas |
| Publisher | : A&C Black |
| Total Pages | : 164 |
| Release | : 2009-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1408106914 |
The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.
| Author | : Wendy Fonarow |
| Publisher | : Wesleyan University Press |
| Total Pages | : 340 |
| Release | : 2006-07-10 |
| Genre | : Music |
| ISBN | : 9780819568113 |
Inside the culture of an artistically influential music community
| Author | : Danielle Sarver Coombs |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 1075 |
| Release | : 2014-01-15 |
| Genre | : Social Science |
| ISBN | : 0313392455 |
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
| Author | : American Academy of Orthopaedic Surgeons (AAOS), |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 368 |
| Release | : 2010-08-30 |
| Genre | : Medical |
| ISBN | : 1449668585 |
From staffing to set-up, Special Events Medical Services (SEMS) prepares EMS personnel to properly plan for and manage medical response at any type of special event in their community. This concise, highly interactive continuing education course consists of the SEMS textbook and online course. Since no two special events are alike; SEMS covers the basic principles to apply when planning for and working at any type of special event, including: • Preplanning • First aid station planning and set-up • Communications • Safety concerns • Mass-casualty considerations Chapters on specific types of events include weather and outdoor events, stadium and mega-events, equestrian events and rodeos, and extreme and combat sports events. The SEMS online course walks students through the process of creating an emergency medical response plan and implementing it during a special event. An access code for the SEMS online course is printed on the inside front cover of this textbook. Upon successful completion of the course, students will receive a Course Completion Certificate from the American Academy of Orthopaedic Surgeons. Providing standby services for special events requires specialized knowledge and skills beyond initial EMS training. With special events medical services training, new and seasoned EMS personnel alike can ensure a timely and appropriate medical response regardless of the special event size or type.
| Author | : Jo Mackellar |
| Publisher | : Routledge |
| Total Pages | : 302 |
| Release | : 2013-08-29 |
| Genre | : Business & Economics |
| ISBN | : 1136225382 |
Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.
| Author | : Tim Madigan |
| Publisher | : University Press of America |
| Total Pages | : 258 |
| Release | : 2009-05-16 |
| Genre | : Sports & Recreation |
| ISBN | : 0761844902 |
Why do billions of people around the world love sports? The popular media is increasingly dedicated to the heated rivalries of sports teams, academic institutions are held in its thrall, sports metaphors are commonplace in our language, and most individuals participate in athletics or follow a team sport in some variation. This entertaining and informative book attempts to find out why—by examining sports in all its facets. The authors provide an overview of the history of sports, with a constant focus upon the social conditions through which sport arises and by which it continues to thrive.
| Author | : Alex Noble |
| Publisher | : Simon and Schuster |
| Total Pages | : 230 |
| Release | : 2024-06-05 |
| Genre | : Self-Help |
| ISBN | : 1761420828 |
The inspiring story of a young man whose wisdom and strength can teach us all how to live life to the fullest, no matter what it throws at us. Sixteen-year-old Alex Noble was a high school rugby star with a promising sporting career ahead of him when an on-field injury left him fighting for his life in the ICU. Following a four-day coma and a diagnosis of C4 quadriplegia, Alex’s first words to his brother Zac were, ‘If I fight, you fight.’ These words became a war cry as Alex’s friends, family and community rallied around him, watching in awe as he fought to regain control over his body and defy his diagnosis. From learning to breathe and move again to travelling the world, starting his own business, and even going skydiving, Alex’s story is about the power of mastering your own mind, finding happiness and taking risks to achieve your goals – no matter how out of reach they may seem. Full of warmth, humour and insight, this is a book that will teach you principles to live your life by, written by a young man who has put them into practice. I Fight, You Fight is so much more than an inspiring memoir – it’s a philosophy for finding happiness and reaching your true potential.
| Author | : Laura Way |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 192 |
| Release | : 2020-09-14 |
| Genre | : Social Science |
| ISBN | : 1839825685 |
Using in-depth interviews with punk women growing old disgracefully, Way explores how women construct punk identities. Reflecting on punk ‘then’ and ‘now’, they reveal the constraints punk women experience on their identities growing older, the complex relationship between appearance and dress, and the impact of social expectations around aging.
| Author | : Marc Shapiro |
| Publisher | : Riverdale Avenue Books LLC |
| Total Pages | : 105 |
| Release | : 2017-04-20 |
| Genre | : Biography & Autobiography |
| ISBN | : 1626013659 |
“The Tragically Hip… the soundtrack our lives.” – Justin Trudeau On August 20th, 2016 11.7 million Canadians stood transfixed, watching the final concert of The Tragically Hip, and the rest of the world asked, “Who is this band?” New York Times Bestselling pop journalist Marc Shapiro answers that question in the first American book about this Canadian rock band that largely shunned the spotlight but has become the standard bearer of a resurgent sense of Canadian pride and patriotism. What is Hip? The Life And Times Of The Tragically Hip delves deep beneath the surface of this rock and roll story to discover how a band that spent more than three decades in the rock and roll trenches selling millions of albums and opening for the likes of The Rolling Stones, The Who and Led Zeppelin’s Page & Plant, remained almost unknown outside their home country, even as they rose to the level of rock royalty in Canada. What Is Hip: The Life And Times Of The Tragically Hip reveals: • The behind the scenes story of how the band took over The Horseshoe Tavern and made it their own • How a high up political personality was instrumental in landing the band their manager • The day-to-day, often unforgiving, spirit-grinding days of life on the road in Canada • The ins and outs of opening for three of the biggest groups in the history of rock and roll The Tragically Hip are not cartoon rockers. They are real men who live by their creativity and their principles. Through extensive research and a couple of well-placed sources, author Marc Shapiro has put together a complete look at The Tragically Hip’s rise: from their humble Kingston, Ontario roots, to endless tours, to their internal struggles to keep their music fresh, to the fanatic loyalty they fostered in millions of Canadian fans. These fans shed more than a few tears when it was announced that singer Gord Downie had been diagnosed with brain cancer, and that The Hip were about to embark on what might be their final tour. Marc Shapiro is the author of more than 75 books. His most recent releases include Trump This! The Life And Times Of Donald Trump and Hey Joe: The Unauthorized Biography Of A Rock Classic. When he is not working, which is rare, he can usually be found mowing the lawn, taking out the trash and walking the dog.
| Author | : Rita Calabrese |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 155 |
| Release | : 2024-02-13 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1527575179 |
This book provides a survey of issues and studies on ‘applied’ corpus linguistics across two crucial decades, 2000-2020, which have marked enormous advancements in the field of corpora studies. At present, corpus linguistics and its applications form a well-established field of research which deserves special attention by English as a Foreign Language (EFL) students and practitioners actively engaged in the study of the English language across the ‘three circles’. The original core of this volume drew on EFL data, and later progressed to include specific topics concerning English as a Second Language (ESL), as well as a first/native language. Such analyses are reported in the second part of the volume as individual replicable case studies investigating data from Italian learners of English at various academic levels, from Indian speakers of English as a second language, and from native speakers of English in Canada.
