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| Author | : Bill Cope |
| Publisher | : Common Ground |
| Total Pages | : 296 |
| Release | : 2001 |
| Genre | : CD-ROM publishing |
| ISBN | : 1863350470 |
Provides a snapshot of the Australian book production industry at the beginning of the new millennium. The work makes a three-fold case for the future of the book within a reinvigorated Australian book production industry: a business case, a technological case, and a cultural case.
| Author | : World Intellectual Property Organization |
| Publisher | : WIPO |
| Total Pages | : 70 |
| Release | : 2018 |
| Genre | : Law |
| ISBN | : |
The digital transformation imposes both opportunities and risks for creativity and for creative employment, with implications for trends in income levels and the distribution of income. First, we consider skill-biased technological change as a determinant of income and labor market outcomes in the arts. Arguably, the IT revolution has changed the demand for certain skills, with creative occupations being more in demand than general employment. Second, we consider declines in the costs of generating new works and artistic experimentation due to digital technologies, and their effect on the barriers to entry in labor markets. Third, we touch upon the rise of online contract labor in certain creative professions as a determinant of income. Here, online platforms can change creators’ access to work opportunities and it may alter the way income is distributed. We find that wage trends for creative workers in the digital age outperform general trends in the population: based on various data sources and various ways to identify creators, we see creators losing less or even gaining a better income position in relative terms. From a policy perspective, results do not lend support to the idea that creators’ income situation has systematically worsened with the rise of the internet and its intermediaries. Evidence on changing distributions of income is ambiguous as trends differ from one country to the next.
| Author | : Kim Goodwin |
| Publisher | : John Wiley & Sons |
| Total Pages | : 770 |
| Release | : 2011-03-25 |
| Genre | : Computers |
| ISBN | : 1118079884 |
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Aaron Perzanowski |
| Publisher | : MIT Press |
| Total Pages | : 262 |
| Release | : 2018-03-16 |
| Genre | : Law |
| ISBN | : 0262535246 |
An argument for retaining the notion of personal property in the products we “buy” in the digital marketplace. If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put in on the shelf, lend it to a friend, sell it at a garage sale. But is the same thing true for the ebooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your ebook vendor can delete the book from your device without warning or explanation—as Amazon deleted Orwell's 1984 from the Kindles of surprised readers several years ago. These readers thought they owned their copies of 1984. Until, it turned out, they didn't. In The End of Ownership, Aaron Perzanowski and Jason Schultz explore how notions of ownership have shifted in the digital marketplace, and make an argument for the benefits of personal property. Of course, ebooks, cloud storage, streaming, and other digital goods offer users convenience and flexibility. But, Perzanowski and Schultz warn, consumers should be aware of the tradeoffs involving user constraints, permanence, and privacy. The rights of private property are clear, but few people manage to read their end user agreements. Perzanowski and Schultz argue that introducing aspects of private property and ownership into the digital marketplace would offer both legal and economic benefits. But, most important, it would affirm our sense of self-direction and autonomy. If we own our purchases, we are free to make whatever lawful use of them we please. Technology need not constrain our freedom; it can also empower us.
| Author | : Michael N Ross |
| Publisher | : Routledge |
| Total Pages | : 184 |
| Release | : 2021-10-18 |
| Genre | : |
| ISBN | : 9780367754846 |
The world of publishing is evolving at an ever-increasing speed, with developments in digital workstreams and products, customer expectation, enriched content curation, and user-generated content becoming commonplace. In Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment, Ross discusses the most significant and recent developments in educational and trade publishing, educational technology, and marketing that has enabled a new generation of content creators reach more consumers. It is the only book that addresses disruption in the industry head on. Building on the insights from his last book, Dealing with Disruption: Lessons from the Publishing Industry, Ross takes a fresh look at the publishing environment and provides the reader with a clear view of how publishing has evolved and how it has benefitted consumers regardless of their preferred medium for accessing knowledge. Through an examination of what has worked and what has not, and with Ross's unique perspective of more than 35 years of publishing success, The Publishing Industry and Disruption presents an indispensable overview of the publishing industry, how it has evolved during the first quarter of the 21st Century, and how publishers, content providers, and consumers can benefit from the many options that are available today. With insights from industry leaders, Ross discusses new opportunities on the Web, streaming services, and audio formats. He reviews new publishing platforms and provides a practical guide for content developers to address the knowledge needs of their constituents by giving readers real-life, actionable examples of how best to publish their content consistent with users' purchasing preferences. The book will be of interest to specialists in education--K-12 and higher education; the non-fiction trade; corporate education trainers; and specialist sectors such as scholarly, technical, and medical publishing. It includes clear applications for any business that is undergoing transformation or is forced to make a radical pivot because of sudden environmental changes or market conditions.
| Author | : David L. Rogers |
| Publisher | : Columbia University Press |
| Total Pages | : 267 |
| Release | : 2016-04-05 |
| Genre | : Business & Economics |
| ISBN | : 0231541651 |
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
| Author | : Rick Sanjek |
| Publisher | : Oxford University Press |
| Total Pages | : 697 |
| Release | : 2024-07-19 |
| Genre | : Music |
| ISBN | : 0190653841 |
American Popular Music and Its Business in the Digital Age: 1985-2020 by Rick Sanjek is the sequel to his father Russell Sanjek's American Popular Music and Its Business: the First 400 Years. This book offers a detailed and objective history of the popular music industry from the introduction of the compact disc to the shift to streaming, with particular emphasis on the creators, the consumers, and the music business professionals who, in Sanjek's telling, form the three major axes of the industry. Each of the book's three sections--1985-1995, 1996-2006, and 2007-2019--has five chapters covering the same areas and issues. The first chapter in each section outlines the competition between the Big Six music conglomerates, their corporate structures, leadership, finances, and market share. The second chapter traces the synergy between the labels, the retail sector, radio, and the trade magazines whose charts are the pacemaker for the entire industry. Third comes music publishing, licensing, copyright, and legal issues including legislation, litigation, and infringement, followed by a focus on creators and how they earn their money. Each final chapter examines how, how much, and where consumers--who lead in adopting new technology--spend their money. Underlying it all is an insider's perspective on the role that the CD, Napster, Apple, Spotify, YouTube, SoundScan, electronic ticketing, and other innovations had in redefining the business structure and revenue flow of the entire industry. Digital technology also affected the regulations, contracts, and financial transactions that define the complex business of music, as live performance transitioned from clubs, concert halls, and theaters to arenas, amphitheaters, and stadiums. Concurrently, recorded music evolved from analog to digital sound carriers through MP3 downloads and then to on-demand streaming files, ultimately affecting consumers, creators, and the music business infrastructure that connects them. Finally, an epilogue includes the effects of COVID-19 in 2020 on all involved, closing with a glimpse into the digital future with the emergence of TikTok, livestreaming, immersive media, and artificial intelligence.
| Author | : Jeremy Malcolm |
| Publisher | : Consumers International |
| Total Pages | : 113 |
| Release | : 2013-06-01 |
| Genre | : Law |
| ISBN | : 0956994377 |
The United Nations Guidelines for Consumer Protection are an influential declaration of best practices in consumer protection law and policy. But as they were last amended in 1999, they are now overdue for an update - not least in areas where advances in technology have affected consumers, such as access to knowledge, Internet and telecommunications services, e-commerce, and digital products and services. Consumers International (CI), as the global campaigning voice for consumers, is well placed to make recommendations about what amendments should be made to address these new and emerging areas of consumer rights. This publication - which is a companion volume to a broader set of amendments developed by CI - explains our reasoning behind those proposed amendments that particularly affect consumers in the digital age. A focus of this volume - and of the Guidelines themselves - is on how effective consumer laws and policies can benefit consumers in developing and emerging economies. As such, in-depth analysis is provided of how the proposed amendments relate to consumers in India, Brazil and South Africa, either by reflecting existing best practices in those countries, or by shining light on problem areas that the proposed amendments could help address.
| Author | : Danielle Sarver Coombs |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 528 |
| Release | : 2015-11-23 |
| Genre | : Technology & Engineering |
| ISBN | : |
By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.
