Creative Thinking For Interactive Media Design
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| Author | : Oguzhan Ozcan |
| Publisher | : Lulu.com |
| Total Pages | : 110 |
| Release | : 2009-11-12 |
| Genre | : Computers |
| ISBN | : 1445227622 |
Although it was founded only ten years ago, Interactive Media Design has been one of the leading field where the most creative design ideas in the world have been produced. We anticipate that this will to be so during the rest of 21st century. As the field of interactive media design has a very wide application spectrum from television to mobile environments, interactive media design education must be established on a very critical balance of art, design, and technology.Although there are considerable similarities and intersections with the fields of industrial and interaction design, interactive media design education has its own nuances and subtleties.This book introduces, with examples, how a qualified interactive media design education should be planned, from the beginner to advanced level, from the perspectives of meanings, actions, mechanisms and the nature of design.
| Author | : Oğuzhan Özcan |
| Publisher | : |
| Total Pages | : 108 |
| Release | : 2009 |
| Genre | : Interactive multimedia |
| ISBN | : 9789944628730 |
| Author | : Robin Landa |
| Publisher | : HOW Books |
| Total Pages | : 160 |
| Release | : 2015-04-17 |
| Genre | : Design |
| ISBN | : 1440337578 |
In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked. Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work.
| Author | : Bruce Wands |
| Publisher | : John Wiley & Sons |
| Total Pages | : 384 |
| Release | : 2002 |
| Genre | : Architecture |
| ISBN | : 9780471390572 |
This work equips readers with a solid conceptual and critical foundation for digital creativity, presenting both technical explanations and creative techniques.
| Author | : Robin Landa |
| Publisher | : John Wiley & Sons |
| Total Pages | : 292 |
| Release | : 2021-05-11 |
| Genre | : Design |
| ISBN | : 1119691494 |
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
| Author | : Thomas Vogel |
| Publisher | : HOW Books |
| Total Pages | : 208 |
| Release | : 2014-07-21 |
| Genre | : Design |
| ISBN | : 1440333262 |
Harness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life. Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you: Develop critical understanding of concepts, theories and trends in creativity Learn how to develop and apply creative concepts and strategies within today's competitive business environment Brainstorm, analyze and evaluate innovative ideas and solutions Empower your team's creative process And much more Let Breakthrough Thinking be your guide and tap into your creative potential today! "This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated "A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College
| Author | : Stephen Temple |
| Publisher | : Routledge |
| Total Pages | : 294 |
| Release | : 2018-10-03 |
| Genre | : Architecture |
| ISBN | : 1317224469 |
Learning to think and act creatively is a requisite fundamental aspect of design education for architectural and interior design as well as industrial and graphic design. Development of creative capacities must be encountered early in design education for beginning students to become self-actualized as skillful designers. With chapters written by beginning design instructors, Developing Creative Thinking in Beginning Design addresses issues that contribute to deficiencies in teaching creativity in contemporary beginning design programs. Where traditional pedagogies displace creative thinking by placing conceptual abstractions above direct experiential engagement, the approaches presented in this book set forth alternative pedagogies that mitigate student fears and misconceptions to reveal the potency of authentic encounters for initiating creative transformational development. These chapters challenge design pedagogy to address such issues as the spatial body, phenomenological thinking, making as process, direct material engagement and its temporal challenges, creative decision making and the wickedness of design, and the openness of the creative design problem. In doing so, this book sets out to give greater depth to first design experiences and more effectively enable the breadth and depth of the teacher–student relationship as a means of helping your students develop the capacity for long-term self-transformation.
| Author | : Tony Hall |
| Publisher | : Springer |
| Total Pages | : 208 |
| Release | : 2018-05-03 |
| Genre | : Education |
| ISBN | : 1137320087 |
This book examines and illustrates the potential of narrative technology, the integration and synthesis of storytelling and digital media in education. Storytelling is a foundational and powerful process in all learning and teaching, and technology is becoming ever more ubiquitous and sophisticated, particularly in its capabilities to mediate and augment creative storytelling. The book begins with a foundational analysis of narrative use in education today, and provides a history of the emergence of narrative technology. It explores how the convergence of high-potential computing and storytelling practices and techniques can be used to enhance education, in particular the design of bespoke, interactive physical learning environments. The contemporary importance of educational design is highlighted throughout the book, which concludes with the SCÉAL design-based research framework as a proposed systematic approach to the design of narrative technology in education. The book will be a valuable resource for educational designers, technologists, teachers and policymakers, especially those with an interest in the design and use of narrative technology in education.
| Author | : Gavin Ambrose |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 353 |
| Release | : 2017-08-06 |
| Genre | : Art |
| ISBN | : 1474239013 |
Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire. Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills.
| Author | : Ju Hyun Lee |
| Publisher | : Springer Nature |
| Total Pages | : 245 |
| Release | : 2020-08-26 |
| Genre | : Technology & Engineering |
| ISBN | : 3030565580 |
This book presents new ways of facilitating design thinking, through the combination of cognitive design strategies and information technologies. It provides readers with an in-depth understanding of the traditional and digital design processes and activities that are employed in architecture, computational design, communication design and graphic design. The book is divided into three parts: Part I, which focuses on creativity, uses evidence derived from empirical studies to develop an understanding of the way computational environments shape design thinking and may lead to more inventive outcomes. Part II considers the cognitive dimensions of design teams, crowds and collectives. It investigates the ways digital design platforms promote interactive and collective thinking. Lastly, Part III addresses culture, examining the linguistic and cultural context of the globalised design ecosystem. Providing valuable insights into design thinking, this book helps readers engage with their local and global environments. It will appeal to academics, researchers and professionals with an interest in understanding design thinking in the context of creativity, collaboration and culture.
