Creating & Marketing Your Animal Massage Business will put you in the vanguard of the new animal health care vocation spreading around the world?that is, providing the service of holistic care for animals through the medium of massage. Every culture since the dawn of time has developed and used some form of massage for purposes both therapeutic and pleasurable?for humans. Massage helps animals, too. Dogs, cats, horses, ferrets, birds and reptiles all benefit from enhanced circulation, flexibility and body awareness. With massage, all animals can enjoy greater progress overcoming and correcting current physical issues. They can also connect with past issues that have resulted in behaviors associated with fear, abuse, and grieving. Pet guardians are demanding more holistic forms of wellnesscare for their pets. Massage, as the cornerstone of hands-on holistic care, helps them maintain pet wellness, recover from traumas, and transition more easily from this life plane to thenext.. More and more, veterinarians see the value of massage and incorporate qualified animal massage practitioners in their pre- and post surgical rehabilitation programs. Photo by Cheryl Hall PhotographyIn this book, Jonathan Rudinger, the founder of The PetMassageTM Training & Research Institute, expands upon the marketing course taught in the PetMassageTM workshops. This how-to-market book is unlike any other you?ve seen. It synthesizes concepts of T?ai Ch?i, Feng Shui, Ancient Folk Wisdom; current business strategies and PetMassageTM theory to create a useful and supportive course in developing the first stages of your animal massage business.