Creating A Winning E Business
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Author | : H. Albert Napier |
Publisher | : Course Technology |
Total Pages | : 468 |
Release | : 2006 |
Genre | : Computers |
ISBN | : |
Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today’s environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author | : Damien Coughlan |
Publisher | : |
Total Pages | : |
Release | : 2021-04-06 |
Genre | : |
ISBN | : 9781737032403 |
E-COMMERCE ACTIVATED is the BLUEPRINT!E-Commerce entrepreneurs all over the world are taking advantage of a new digital era in which online shopping, technology, social media, data and analytics, and a more educated consumer with choice, are in abundance.The Retail Apocalypse has forced many large and established traditional brick and mortar businesses to close, simply because they failed to move swiftly to acknowledge new trends in consumer spending.From Brick and Mortar to Click and Order! This book is a step-by-step framework to start, sell, scale, and systemize an online business with E-Commerce - skipping the trial and error. This book was designed for both beginners and experienced business owners.--------------------------------------------------------------------------"If you are someone looking for a book on E-Commerce, this is it. Damien has outlined in great detail the exact strategies that he used when he saw a gap in the market and started selling dog products online to people all over the world. - Kevin Harrington - Original Shark from the hit TV show "Shark Tank"--------------------------------------------------------------------------In this book, you'll discover how you can replicate his success and sell simple everyday products online as a complete beginner, and take advantage of the multi-trillion dollar industry.Damien has a marketing degree and a master's degree in E-Commerce, and has been featured on Forbes, Yahoo Finance, and spoken all over the world. Damien made the transition from working at some of the largest corporations in the world to taking that experience and knowledge and applying it to his own business and teachings as an entrepreneur.Today, Damien runs his own E-Commerce stores, while teaching and inspiring others to start their business and leveraging the power of E-Commerce.ACTIVATE your business today!
Author | : David E. Gumpert |
Publisher | : Incorporated Publishing |
Total Pages | : 248 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : |
This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?
Author | : Tanner Larsson |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 0 |
Release | : 2016 |
Genre | : Electronic commerce |
ISBN | : 9781534619340 |
Introduction -- The 12 core principles of ecommerce -- pt. I: Evolved strategy : Funnel-based ecommerce ; Recurring income core -- Think before you sell ; Conversion tricks, sales boosts, and profit maximizers -- pt. II: Evolved intelligence : Your target market ; Your competition ; Exploit your data -- pt. III: Evolved marketing : Advertising channels ; Front-end marketing ; Back-end marketing-- Final thoughts.
Author | : H. Albert Napier |
Publisher | : |
Total Pages | : 444 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9780619033866 |
This practical, entrepreneurial guide to getting an online business off the ground begins with idea generation and progresses through business plans to the nuts and bolts of creating and maintaining an e-business site. Entire chapters are devoted to payment systems, security and auxiliary systems, and other technical topics. A running case of a real online business begin and end each chapter as the book parallels its growth and development.
Author | : |
Publisher | : |
Total Pages | : 269 |
Release | : 2002 |
Genre | : |
ISBN | : |
Author | : Colin Combe |
Publisher | : Routledge |
Total Pages | : 437 |
Release | : 2012-07-26 |
Genre | : Business & Economics |
ISBN | : 1136392890 |
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Author | : Ralph F. Wilson |
Publisher | : Wiley |
Total Pages | : 276 |
Release | : 2001-10-25 |
Genre | : Business & Economics |
ISBN | : 9780471441090 |
A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.
Author | : Martin V. Deise |
Publisher | : |
Total Pages | : 310 |
Release | : 2000-05-24 |
Genre | : Business & Economics |
ISBN | : |
This text presents tailored e-commerce strategies for such industries as consumer products, entertainment, media communications, financial services, the public sector, petroleum, and utilities.
Author | : Scott FOX |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 337 |
Release | : 2009-05-27 |
Genre | : Business & Economics |
ISBN | : 0814414710 |
Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to: • build a fan base around yourself, your product, and your business • build your email list • use the latest e-marketing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, autoresponders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace • energize your online copywriting skills • pitch a news story...then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.