Corporate Branding In Logistics And Transportation
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| Author | : Nor Aida Abdul Rahman |
| Publisher | : Taylor & Francis |
| Total Pages | : 248 |
| Release | : 2024-03-05 |
| Genre | : Business & Economics |
| ISBN | : 1003857841 |
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.
| Author | : Ceyhun, Gökçe Çiçek |
| Publisher | : IGI Global |
| Total Pages | : 578 |
| Release | : 2019-12-06 |
| Genre | : Business & Economics |
| ISBN | : 1799813983 |
In today’s developing world, international trade is a field that is rapidly growing. Within this economic market, traders need to implement new approaches in order to satisfy consumers’ rising demands. Due to the high level of competition, merchants have focused on developing new transportation and logistics strategies. In order to execute effective transportation tactics, decision makers need to know the fundamentals, current developments, and future trends of intercontinental transportation. The Handbook of Research on the Applications of International Transportation and Logistics for World Trade provides emerging research exploring the effective and productive solutions to global transportation and logistics by applying fundamental and in-depth knowledge together with current applications and future aspects. Featuring coverage on a broad range of topics such as international regulations, inventory management, and distribution networks, this book is ideally designed for logistics authorities, trading companies, logistics operators, transportation specialists, government officials, managers, policymakers, researchers, academicians, and students.
| Author | : MD Sarder |
| Publisher | : Elsevier |
| Total Pages | : 455 |
| Release | : 2020-10-17 |
| Genre | : Law |
| ISBN | : 0128162872 |
Logistics Transportation Systems compiles multiple topics on transportation logistics systems from both qualitative and quantitative perspectives, providing detailed examples of real-world logistics workflows. It explores the key concepts and problem-solving techniques required by researchers and logistics professionals to effectively manage the continued expansion of logistics transportation systems, which is expected to reach an estimated 25 billion tons in the United States alone by 2045. This book provides an ample understanding of logistics transportation systems, including basic concepts, in-depth modeling analysis, and network analysis for researchers and practitioners. In addition, it covers policy issues related to transportation logistics, such as security, rules and regulations, and emerging issues including reshoring. This book is an ideal guide for academic researchers and both undergraduate and graduate students in transportation modeling, supply chains, planning, and systems. It is also useful to transportation practitioners involved in planning, feasibility studies, consultation and policy for transportation systems, logistics, and infrastructure. - Provides real-world examples of logistics systems solutions for multiple transportation modes, including seaports, rail, barge, road, pipelines, and airports - Covers a wide range of business aspects, including customer service, cost, and decision analysis - Features key-term definitions, concept overviews, discussions, and analytical problem-solving
| Author | : James R. Stock |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : 872 |
| Release | : 2001 |
| Genre | : Business logistics |
| ISBN | : 9780071181228 |
Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17).
| Author | : Jack W. Plunkett |
| Publisher | : Plunkett Research, Ltd. |
| Total Pages | : 677 |
| Release | : 2008-03 |
| Genre | : Business logistics |
| ISBN | : 159392108X |
A Market research guide to the transportation, supply chain and logistics industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It also includes one page profiles of transportation, supply chain and logistics industry firms.
| Author | : Yossi Sheffi |
| Publisher | : MIT Press |
| Total Pages | : 368 |
| Release | : 2012-09-14 |
| Genre | : Business & Economics |
| ISBN | : 0262305097 |
How logistics clusters can create jobs while providing companies with competitive advantage. Why is Memphis home to hundreds of motor carrier terminals and distribution centers? Why does the tiny island-nation of Singapore handle a fifth of the world's maritime containers and half the world's annual supply of crude oil? Which jobs can replace lost manufacturing jobs in advanced economies? Some of the answers to these questions are rooted in the phenomenon of logistics clusters—geographically concentrated sets of logistics-related business activities. In this book, supply chain management expert Yossi Sheffi explains why Memphis, Singapore, Chicago, Rotterdam, Los Angeles, and scores of other locations have been successful in developing such clusters while others have not. Sheffi outlines the characteristic “positive feedback loop” of logistics clusters development and what differentiates them from other industrial clusters; how logistics clusters “add value” by generating other industrial activities; why firms should locate their distribution and value-added activities in logistics clusters; and the proper role of government support, in the form of investment, regulation, and trade policy. Sheffi also argues for the most important advantage offered by logistics clusters in today's recession-plagued economy: jobs, many of them open to low-skilled workers, that are concentrated locally and not “offshorable.” These logistics clusters offer what is rare in today's economy: authentic success stories. For this reason, numerous regional and central governments as well as scores of real estate developers are investing in the development of such clusters. View a trailer for the book at: http://techtv.mit.edu/videos/22284-logistics-clusters-yossi-sheffi
| Author | : Massimiliano Caramia |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 195 |
| Release | : 2008-08-29 |
| Genre | : Technology & Engineering |
| ISBN | : 184800382X |
Thecontentofthisbookismotivatedbytherecentchangesinglobalmarketsandthe availability of new transportation services. Indeed, the complexity of current supply chains suggests todecision makers in logisticsto work witha set ofef?cient (Pare- optimal) solutions, mainly to capture different economical aspects that, in general, one optimal solution related to a single objective function is not able to capture - tirely. Motivated by these reasons, we study freight transportation systems with a speci?c focus on multi-objective modelling. The goal is to provide decision m- ers with new methods and tools to implement multi-objective optimization models in logistics. The book combines theoretical aspects with applications, showing the advantages and the drawbacks of adopting scalarization techniques, and when it is worthwhile to reduce the problem to a goal-programming one. Also, we show - plications where more than one decision maker evaluates the effectiveness of the logistic system and thus a multi-level programming is sought to attain meaningful solutions. After presenting the general working framework, we analyze logistic - sues in a maritime terminal. Next, we study multi-objective route planning, relying on the application of hazardous material transportation. Then, we examine freight distribution on a smaller scale, as for the case of goods distribution in metropolitan areas. Finally, we present a human-workforce problem arising in logistic platforms. The general approach followed in the text is that of presenting mathematics, al- rithms and the related experimentations for each problem.
| Author | : Dong-Wook Song |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 476 |
| Release | : 2015-04-03 |
| Genre | : Business & Economics |
| ISBN | : 0749472693 |
Globalisation and the rapid increase in world trade in the past decade have contributed to greater demand for international transport and logistics and, consequently, the expansion of the maritime industry. The dramatic changes in the mode of world trade and cargo transportation make it more important than ever to have a clear understanding of the way in which freight is transported by sea and the role of ports in this exchange. At the cutting edge in its assessment of the industry, Maritime Logistics covers the whole scope of maritime logistics and examines latest logistical developments within the port and shipping industry. With a range of new international contributors, this new edition has been thoroughly revised and updated. There are new chapters on port centric logistics, hinterland logistics and global supply chains, maritime transport and logistics as a trade facilitator, and future trends and developments. Written by a team of international experts with over fifty years' experience in the field, Maritime Logistics provides a truly global perspective. The book covers everything that students of logistics, as well as those working within the industry, need to know about maritime logistics, including shipping lines, containers, tankers, dry bulk, port-centric logistics, and much more.
| Author | : Jerry Rudd |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 385 |
| Release | : 2019-07-03 |
| Genre | : Business & Economics |
| ISBN | : 0749486325 |
Few people come into logistics management with knowledge and experience of all aspects of the profession. Some may have worked their way up from driving a vehicle but know little of warehouses, others may find themselves taking responsibility for logistics as part of a wider remit such as operations. A Practical Guide to Logistics aims to equip them with the necessary knowledge to move on to the next stage, with simple non-technical explanations of the options available, and impartial advice on how to choose the right option for their business. It is also an excellent primer for students studying logistics for the first time, on BSc or MSc courses, as well as practitioners on professional training courses. A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of this fascinating industry, covering packaging, transportation, warehousing and exporting and importing of goods. There is a real need for this basic knowledge, both for practitioners starting out in the industry or more experienced practitioners who may have gaps in their knowledge. The book examines each aspect of logistics in turn and the text is supported by numerous illustrations.
| Author | : Jack W. Plunkett |
| Publisher | : Plunkett Research, Ltd. |
| Total Pages | : 660 |
| Release | : 2007-07 |
| Genre | : Business & Economics |
| ISBN | : 159392092X |
Plunkett's Almanac of Middle Market Companies 2008 is designed to be time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. Coverage includes all major business sectors, from InfoTech to health care to telecommunications and much more. (We have intentionally omitted retail companies and banks.) These profiles and details on over 500 middle market firms are pulled from our extensive company and industry databases. We also include a business glossary and a listing of business contacts, such as industry associations and government agencies. Next, we profile hundreds of leading middle market companies. Our company profiles include complete business descriptions and up to 27 executives by name and title. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
