Content Marketing For Women Entrepreneurs
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| Author | : Victoria L. Crittenden |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 335 |
| Release | : 2019-09-06 |
| Genre | : Business & Economics |
| ISBN | : 1789732913 |
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
| Author | : Cynthia Trevino |
| Publisher | : |
| Total Pages | : |
| Release | : 2018-03-15 |
| Genre | : |
| ISBN | : 9780990825296 |
Do you avoid marketing your business because it makes you feel salesy? Have you tried a lot of marketing strategies only to find they don't work for you? Are you ready to finally master how to market your business with ease?You're not alone! Many women entrepreneurs would rather have a root canal than market themselves.Marketing successfully and authentically requires a deep understanding of your value and your perfect clients' pains, struggles, and dreams. You want to talk to your clients so they listen.She Markets is your step-by-step guide to attracting clients effectively and naturally.Inside, you'll discover how to:"Reframe your Marketing Mindset so you feel comfortable attracting clients"Tap into your clients' pain points and create content specifically for them"Speak your clients' language so they realize you 'get' them"Craft emotional, compelling headlines that capture their attention"Put the 90-Day Client Connection Plan to work sharing your message, your expertise, and your content"Use our structure, checklists, examples, and exercises to reach and impact more of your perfect clients¿And much, much more!You possess unique, hard-won skills, talents, and expertise. Your clients need your help, training, and leadership. They're waiting for you. She Markets makes it easy for your clients to find you.
| Author | : James M. Barry |
| Publisher | : Business Expert Press |
| Total Pages | : 437 |
| Release | : 2014-12-30 |
| Genre | : Business & Economics |
| ISBN | : 163157213X |
This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.
| Author | : Marti Barletta |
| Publisher | : Dearborn Trade Publishing |
| Total Pages | : 290 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780793159635 |
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
| Author | : Carrie Green |
| Publisher | : Hay House, Inc |
| Total Pages | : 289 |
| Release | : 2017-02-21 |
| Genre | : Business & Economics |
| ISBN | : 1401953166 |
Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.
| Author | : Julia E. McCoy |
| Publisher | : |
| Total Pages | : 394 |
| Release | : 2020-01-24 |
| Genre | : Biography & Autobiography |
| ISBN | : 9780578596976 |
Three-times author and female business leader Julia McCoy brings multiple genres together in her electrifying, non-fiction true story, guaranteed to have you turning each page.Growing up under a narcissistic cult leader, Woman Rising tells the unbelievable true story of one woman's ability to defy the odds and rise up despite a terrible upbringing, build an business empire, and find her complete life path-through recovery and healing, to personal and professional success as a woman CEO.Woman Rising, A True Story: Cult Survival, Female Leadership, and Entrepreneurial SuccessFollow the author, Julia McCoy, on an incredible journey from birth to present-day at the age of twenty-eight.This narrative true story is told in two parts:Part 1: Life in a CultPart 2: The Making of SuccessIn Part 1, experience the painful, tragic story of Julia's upbringing, and how she was born into the house of a cult leader, who hid the truth of her daily environment completely from the public eye. Feel her passion and energy come alive as she pursues bold, money-making ideas at a young age, eventually building a brand while living in her father's house. read about the night she escaped his house, in 2012 at twenty-one years old.In Part 2, Follow Julia on an unbelievable (true) journey of discovering normal life, finding faith and healing, getting married to the man of her dreams; becoming a parent, 3x author, and the creator of four successful brands. Read about her trials, successes, and the reality as she builds not one, not two, but three successful businesses in the next seven years. Her steps to business success are laid out in every detail, including the significant ups and extreme downs. Use the lessons from part two as your own entrepreneurial manual.Julia's nonfiction story is one you will not forget. Her story marries these categories: female leadership books, entrepreneurial advice, and true stories of survival.
| Author | : Anaita Sarkar |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-01-10 |
| Genre | : |
| ISBN | : 9780648984900 |
An actionable digital marketing playbook to help grow e-commerce businesses in Australia
| Author | : Colleen Jones |
| Publisher | : New Riders |
| Total Pages | : 253 |
| Release | : 2018-07-11 |
| Genre | : Business & Economics |
| ISBN | : 0135159520 |
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts
| Author | : Ann Handley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 238 |
| Release | : 2010-11-11 |
| Genre | : Business & Economics |
| ISBN | : 0470948728 |
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
| Author | : Mary Portas |
| Publisher | : National Geographic Books |
| Total Pages | : 0 |
| Release | : 2019-07-23 |
| Genre | : Social Science |
| ISBN | : 1784163627 |
'There aren't many books that can claim to change your life, but this one will.' Clare Balding 'A force for good, for change. This book will make you change the way you think. Mary is my hero.' Scarlett Curtis, author of Feminists Don't Wear Pink Are you ready to be your best self at work? Packed with advice, tips and decades of business experience from Mary Portas, this is a book for every one of us: whatever level you are, wherever you work. It's about calling time on alpha culture and helping every one of us to be happier, more productive and collaborative. It's time to #WorkLikeAWoman. 'Mary Portas doesn't want to lean in, she wants a whole new office culture.' Evening Standard
