Consumer Behaviour Analysis: The behavioural economics of consumption
Author | : G. R. Foxall |
Publisher | : Taylor & Francis |
Total Pages | : 512 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780415196444 |
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Author | : G. R. Foxall |
Publisher | : Taylor & Francis |
Total Pages | : 512 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780415196444 |
Author | : Donald A. Hantula |
Publisher | : |
Total Pages | : 0 |
Release | : 2013 |
Genre | : Consumer behavior |
ISBN | : 9780415519205 |
This title shows how consumer behaviour analysis fits within a larger-scale approach to marketing, consumer psychology, behaviour analysis and organisational behaviour management.
Author | : G. R. Foxall |
Publisher | : |
Total Pages | : 0 |
Release | : 2017 |
Genre | : Consumer behavior |
ISBN | : 9781784716929 |
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Author | : Angus Deaton |
Publisher | : Cambridge University Press |
Total Pages | : 468 |
Release | : 1980-05-30 |
Genre | : Business & Economics |
ISBN | : 9780521296762 |
For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.
Author | : Gordon R. Foxall |
Publisher | : |
Total Pages | : 1600 |
Release | : |
Genre | : Consumer behavior |
ISBN | : 9780415196420 |
Author | : Gordon Foxall |
Publisher | : Beard Books |
Total Pages | : 246 |
Release | : 2004-12 |
Genre | : Psychology |
ISBN | : 1587982404 |
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Author | : Gordon R. Foxall |
Publisher | : Taylor & Francis |
Total Pages | : 416 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780415196437 |
Author | : G. Foxall |
Publisher | : Springer |
Total Pages | : 312 |
Release | : 2007-06-27 |
Genre | : Business & Economics |
ISBN | : 0230596738 |
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Author | : Gordon Foxall |
Publisher | : Routledge |
Total Pages | : 370 |
Release | : 2009-09-10 |
Genre | : Business & Economics |
ISBN | : 1135238081 |
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
Author | : Gordon Foxall |
Publisher | : Routledge |
Total Pages | : 201 |
Release | : 2009-09-10 |
Genre | : Business & Economics |
ISBN | : 113523809X |
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.